Understanding Pain Points Can Win A Win-Win Situation.

"Pain" means that everything you do must focus on the "pain point".

The so-called "pain point" is actually everyone's "interest point", that is, everyone's needs.

As an enterprise, it is necessary to understand the pain points of consumers and shopping malls and department stores, while shopping malls and department stores should also understand the "pain points" of consumers and enterprises.

Consumers want cheap and good products, and department stores should take more points, while businesses are good shopping malls, good counters, good storefronts, and not too high entry fees. Store rent is not too expensive.

As long as we can understand each other's pain points, we can avoid the zero sum situation and achieve a win-win result.

And solve the pain point.

The key is to treat others with others' mentality.

This is Hu Chengchu's understanding of "pain".

Then it is "fast".

The so-called "fast" is because the times change too fast. Therefore, enterprises must make decisions quickly, execute quickly, update products quickly, and make logistics faster.

The adjustment should be quick, but the main idea is to change the mind quickly.

Only in this way can the whole industrial chain be straightened out.

The most important thing is to change the mind quickly. Only by changing the mind quickly can we see clearly the situation, and we can know how to fight hard, how to solve the pain points of consumers, and how to enhance the performance of enterprises.

Although there are only 20 minutes to complete the speech,

Every word and sentence is very classic, from time to time, the audience applauded loudly.

Finally, he said forcefully and forcefully: "when we all do" dare to be happy ", when we get the results, we will be able to be" really happy "in the future.

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Traditional enterprises will encounter many difficulties when pforming, but at the same time, they also have huge resources and advantages.

As a well-known clothing enterprise, the seven wolves have accumulated a lot of resources in the apparel industry chain.

Take the ultimate shirt as the example, this shirt is designed by the top designer in Italy. It selects the Royal imperial fabric, the German steed Textile Group, the Australian jelli button, and the last 60 years of Hongkong joint garment production. If there are no wolves in the clothing industry's deep foundation, it is hard to imagine that such a shirt can be made. This is the traditional enterprise's advantages and profound internal strength.

"Last year, we thought it would be very new to make the best single product. It was not allowed to discuss with the outside people in the group. It must be announced on the day of the announcement, and the details could not be fully disclosed.

Later, when I really did it, I had a very open mind.

The seven wolves share their cooperation experience with the outside world as much as possible. They agree with the spirit of Internet openness.

There are two reasons for this: first, "Wolf Totem" is from scratch. Only more enterprises can join in to create more opportunities and expand road extension.

Second, even if it is shared, other businesses can hardly replicate. The general enterprises can not achieve such a design, fabric and clothing, which are the threshold of the industry.

Zhao gave us an account: "making this shirt cost about twenty million, and then found that 70% did wrong, although only 30% is correct, but found out a way of thinking using the Internet to make shirts.

Take twenty million to try and make mistakes. How many young entrepreneurs do they have this ability? "

"Traditional enterprises need to change their thinking when they want to do the Internet, and the Internet will take a long time to learn traditional industries. It is not what they want to do.

In the pformation of traditional enterprises, the most scarce people are people who know both the Internet and the industry. What people can bring is much more than the company. "

I also agree with this sentence. On the one hand, we need the right people and reasonable thinking. On the other hand, what we do ultimately serves the consumers and serves the people.

When asked how he understood "Internet +", he gave the following explanation. Although I have said this in related articles, I have heard this talk for the first time since I contacted the Internet +, and Viagra thought that these ideas came from the mouth of a traditional professional manager, which is extremely commendable.

"Internet +" is a very good concept. The Internet has profoundly changed the nature of our thinking, behavior and business. In the past, information asymmetry, now consumers may have more resources and information than you do.

Now who will seize the opportunity in this great era, who will become the pioneer of business.

Now the economy has the downward pressure, the traditional join is decreasing, the consumer confidence is decreasing, it is the representative of the bad times.

But the Internet is also a good era. After the ebb and flow, people who can contact the Internet earlier will be able to know more profoundly.

The society is still impetuous, and there are still few thoughts on the real product.

People do not need sensory stimulation, but also need to communicate with each other.

It is fundamental to work hard in the industry and work hard in this industry.

Now many Internet is also looking for products. The biggest change to China in the future is the integration of traditional enterprises and the Internet.

China's electricity providers still have integrity problems, including the rise of micro businesses.

People are endorsements of products. First of all, people must stand up and be reliable.

When more traditional enterprises enter the Internet, they can do things well and make products. This sense of steadfast can change the Internet, and even change the atmosphere of China and the trust between people.

What needs to be changed is a gesture, willing to change for consumers and communicate with consumers.

Have confidence in their products, do not like how they can do a good job, only your products touched their own, in order to move others, one of the most important links is how to communicate with consumers.