Designer Qin Xu Makes You Understand Goddess Better.

Inspired by Venus,

The secret of the goddess contains a beautiful and romantic story. We seem to see the brave and brave Venus rising from the sea, through the jungle, through the wilderness, and wandering around the city.

Even the retro goddess Zhang Xinyuan was impressed by it, presenting the goddess's T stage debut in Shanghai fashion week.

Q: this time MOODBOX15AW

A: This theme is "the secret of the goddess". The inspiration comes from Venus, the love story of Venus and plant goddess Adonis is the preface of this series. The whole series integrates the goddess of the ancient Greek goddess Venus to the modern elite opinion leader. The theme is divided into four series: rising from the sea, crossing the jungle, walking through the wilderness, and wandering around the city.

The color is from water blue to steady advanced black.

Q: last season's drama life is derived from Sichuan's drama culture. What kind of inspiration did this season's design come from?

A: inspired by the ancient Greek goddess Venus, the love story of the goddess Venus and the plant God Adonis is the introduction of the whole series. She originated from the sea and followed the plant God in the jungle. She pursued her love unrelentlessly. She was killed in the hunting process and became white and purple peony flowers in the hunting process. So the autumn peony became the main pattern of this season, and the color from blue to purple to white, red and black.

The image of women who bravely pursue love and dreams.

Q: in fashion industry, sticking to one's own style does not mean abandoning the trend, because "outdated" is even more frightening than "ugly".

A: as a designer, there is no outdated saying, only one does not know the collocation of harmony, resulting in ugliness.

As an independent designer brand, it must be consistent with the market and stick to its unique style, so as to have original charm.

Q: you are a person who follows the mood to design. Every season's design contains your mood at that time, from the "recall", "growth", "return of the king", "tolerance", "porcelain Fu" to "secret garden", "Elmar travel notes", "corner", "long life 100 years", "wait for love", "drama life"......

A: the mood of this season is to express a feminine attitude: courageous pursuit of love, career, dream, firm step forward, every step in the details of growth, gently adhere to, do yourself, do better yourself, you are goddess! The secret of Goddess is: be yourself.

Q: one piece.

A: fabric occupies a very important proportion in clothing design. A mature designer often knows how to match the appearance of fabric according to the fabric. MOODBOX's clothing should first feel that the fabric is able to speak, and is consistent with the expression of theme emotion.

Next, pay attention to three attributes:

1, quality assurance: Italy and Japan are the main fabrics.

2, pattern innovation: MOODBOX will print some design patterns of brand and theme in each season. The design is personally designed by Motley, the French art director of MOODBOX.

3, techniques and techniques: two times processing of fabrics, three-dimensional planting of wool, fabric halo dyeing, embroidery technology, handmade beads, etc. are the reflection of fabric and theme, and reflect MOODBOX to maintain creative design.

Q: usually after a show is finished, there will always be one or two or three sets of hot spots that will attract more attention.

A: the red lace dress has already been customized before the show. In Paris, it has been selected by the American fashion designer Alicia Quarles as the Met Gala red carpet dress. In advance, there are also the black velvet white silk dress, the same with the Vogue China overseas editor's wedding dress, the black and white lace suit, the thigh pants, the embroidered "one coat and more wear" leggings, the "Qiyi three dress" Qipao skirt and so on will all become the custom made products for sale.

Q: independent designer has been hot for several years, and some people soon put forward the "hot topic of designer brand". If it does not lead the market well, the "big heat" can only be "false prosperity".

A: independent designers in the early stage of the development of the hot is the designer's brand preheating and training, the founder is the designer, do not understand the business, not the operator, the process is more of the designer and brand image development, not the brand market development, this is a national fashion industry development must go through the process, "false prosperity", and this process is also the process of consumers and business operators recognize the designer brand, these years, in the "fashion" to see a lot of people, but not in the business of fashion, including the selling hands are touching the stones across the river, more is wait and see, at present, the real survival state of the domestic designer is called good, fashion is used for business, not for just watching.

Therefore, the effective business mode and channel of grafting is the most urgent need for designer brand. The whole climate shows that the designer brand will begin to usher in the spring of development in 2015.

Q: Although we call ourselves the designers of our personal brands as independent designers, if designers are truly independent, it will be difficult to develop well in today's market environment.

A: "independence" refers to the spirit independence, independent style, not single fight. A brand's realization and development needs a solid team. Maybe the team has expanded from 1 to N. The team includes technical team, market team, sales team, and the integration and development with other industries. Its core is to realize the marketing and efficiency of designer's independent style.

In order to promote brand health development.

In the view of designer Qin Xu, everyone lives in a goddess, which is a pure beauty.

Goddess, secret, these alluring words opened Qin Xu's imagination of the new series.

From Paris to Shanghai, Qin Xu's footsteps are firm and steady.