Rico Lee Founder: Fashion Design Concept

What are the historical responsibilities of the new generation of designers?

Rico Lee: actually I always think that the word "assuming historical responsibility" is too big and too slogan.

There is no doubt that design is becoming more and more important in our daily life.

Moreover, designers now have more convenient access to information from all over the world than their predecessors, and the way of thinking is becoming more and more globalized.

What I do now is adhering to the tenet of "creating beautiful functional technology".

That is, what I have done, I hope to bring real value to the consumers, bring better experience, and integrate the advanced technologies that used only in the extreme environment into the public life effectively, so that the customers can really benefit from my design.

I will insist on doing this, and maybe after many years, we will feel that a designer's product is quite good. We like it very much, and I think my aim is also achieved.

Rico Lee: in fact, it is difficult to have a clear answer to this question. I think many people, including myself, are thinking about how to get out of the country, and some of our forefathers have become our benchmarks and models.

I believe that any brand and design that has its own clear value orientation will eventually have its place.

Such brands will also have the opportunity to go out.

As a Chinese designer, the advantage is the biggest manufacturing plant in the world after all.

As a Chinese designer, the disadvantage is how to create value on this basis and pmit the value to consumers effectively, which is still a long way to go.

For me, I hope to follow the trend of technological development and integrate functional design into the design of everyday life, and make solid and truly products with high added value.

Then, whether in the country or out of the country, should be able to do things.

The real foothold of designers in the international arena is the local culture. If the development of the times, the combination of local culture and design has derived a new way of "marriage"?

Rico Lee: is like what we talked about before. Now the earth is getting smaller and smaller, and the collision between cultures is unprecedented and intense.

At this time, the traditional culture will become more and more precious, but this precious thing is not to show the oldest things to foreigners, but to really think about what is the most valuable treasure in our long culture, and what this precious way should be used to present to the public today, so that we can better understand and understand the public.

We all know that Japan and Taiwan are very good at protecting traditional culture, and are very good at interpreting them in modern ways.

My understanding is:

The present design should think more deeply about the essence of deep culture and deduce it in a modern way.

The technology outdoor product I made was originally a thorough import, originated in Europe, but loved sports and was close to nature. This universal value took root in China and began to bring Chinese flavor to China's soil.

So I will use traditional materials, such as cotton, linen, wool and so on, with the latest outdoor technology, so that these materials have outdoor functions such as waterproof and windbreak. This is also an example of the combination of two different elements.

In the next series, I will also consider more about how to integrate some traditional technology in the use of technology products, so that the cold and rigid technology products become more tender and more life.

What are the values of new designers, designers, and how to plan the future?

There is no doubt that the trend is growing faster and faster. Designers are just like artists who are upgrading faster and faster.

In this context, clearer positioning is more important.

No matter how the times change, what remains in the end is the essence of this era, that is, valuable things for this era.

I love technology and I am very fortunate to be involved in it. After a long time, I think I will stick to this thing: "create beautiful technology."

Different from the complicated styles and schools, the combination of human wisdom and aesthetics is a matter of benefit to the public and a long-term vitality.

In the foreseeable future, I will be committed to creating products that are at the forefront of technology in a consistent and enthusiastic way, and let all consumers really benefit from it.

Rico Lee: I like many designers, and I have them in every field.

I would like to talk more about scientists here.

My favorite age is early twentieth Century. That era was the golden age of physics, and it was an explosion era. Countless great people in the world emerged in that era. The grand occasion of that time can not be surpassed: Planck, Bohr, Einstein, De Broglie, and so on.

All the technological achievements we are enjoying today are based on their unparalleled work.

I am not a scientist, but I also intend to uphold their spirit, how to embrace technology and benefit the public, which I have always dreamed of.