Improving Store Performance Will Analyze Consumer Psychology.

How to run a clothing store in order to rapidly improve sales performance? Without changing the premise of hardware input and the influence of external factors, we can use auxiliary means to achieve immediate results. Analyzing consumer psychology is the best sales tool to enhance the performance of clothing stores.

Consumers have a showy mentality, showing off beauty and showing off wealth.

In the face of showing off consumption psychology, the guide should not only praise the appropriateness of their own clothes, but also pay attention to the introduction of quality and high quality. The consumers who show off their clothes buy not only the external effects, but also the clothes or the financial resources.

For them, the price of clothes has become a secondary factor.

This is for those luxurious cards, such as LV,

We can get all the world and get so many loyal customers.

And those who love beauty

More importantly, the aesthetic sense of the product itself.

For them, the color is not harmonious, whether the shape can foil their temperament, whether the version is fit, whether there is a trend in design, is the reason for their consideration.

Most female consumers still love the beauty of the majority of the psychological, or love the beauty of the more customers.

In the face of love and beauty customers, when recommending, start with "beauty" and "fit", the effect will be more obvious.

With the development of internationalization in China, the garment industry has been deeply affected by the abyss, and the clothing from Japan, Japan and Europe has begun to enter the garment market.

Many consumers have the mentality of Chongyang. They believe that international brands can highlight their identities, highlight their tastes, and even some consumers are interested in shipping.

A mindless pursuit.

In the face of such a customer, the introduction point of the shopping guide can introduce the fabric of a certain country, or the designer of a certain country.

However, clothing recommendation is practical and pragmatic. If the sale is successful, if consumers find that they are being cheated, then they will lose not only a customer but also their own goodwill.

Consumers with the best choice are somewhat choosy about clothes. They want to spend the least money on the best clothes. In the deeper analysis, they pay more attention to the price.

In the face of this type of consumer, guide buyers should emphasize the cost performance of clothing itself. Of course, it is feasible to give discounts if appropriate, but the problem of cost and profit should be considered. Otherwise, sales performance will be improved, and profits will fall instead.