Clothing Display Is Also Clothing Marketing.

Chen Min, President of Wenzhou clothing trade association, pointed out that with the change of people's consumption concept, consumers want to "buy" more than just clothes themselves. They begin to care about the culture and spiritual demands of the brand.

Terminal stores are the windows of brands and consumers, whose image directly determines whether consumers buy the brand products.

Some people say that display is considerate of customers from small places, so that they are willing to stay and buy products while feeling the display environment.

Display gives new products to life, snow songs, clothing and brand consultants.

The exhibition is called "visual marketing".

He likened the store to a stage. Costumes are the actors on the stage. The display is to make the costumes more beautiful.

He believes that the display will be a new upsurge in the future brand, so that the store will look good, so that the sale of clothing is the purpose of display.

Martin, M, a senior expert in window design, said that design, lighting and props can give life to products.

If design creates products, display is the product of new life, interpretation of brand concept, display of brand culture and enhancement of brand image.

Wu Bangdong, President of Chuang Ji group, said that from the point of view of market competition,

The more you go to the top, the more important the display will be.

If the display is well done, consumers may have wanted to buy only one pair of trousers. Now they will consider buying a set of clothing displayed, which is the charm of display.

If the store is not well displayed, the image is not good, the supply is timely, and the quick response is done well, the sales performance will still have problems.

Store display is through the scientific planning of products, windows, shelves, models, lights, music, POP posters and passageways to display products, enhance brand image and promote sales.

Reasonable display goods can play the role of displaying goods, stimulating sales, buying convenience, saving space and beautifying the shopping environment.

Many people put

It is called "Wandering between commerce and art", packaging products and stores through artistic means, and promoting sales of goods through fashion trends and consumption psychology.

The basis of display is very boring. It includes the folding way of laminates, the number of clothes, the direction of hooks, the size arrangement, and so on. It requires very meticulous and must be spotless and meticulous.

On this basis, consider fashion patterns, such as displaying the most representative, most fashionable and most eye-catching clothes on the window.

According to the customary view habits and walking routes, the main commodities are displayed in the first view, and the merchandise is displayed in the supplementary area.

In this process, we can give play to the artistic talent of the showman, and observe the collocation effect and color effect of the overall situation.