• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Tang Feng: The Company Has Always Been A Heavy Product And Light Marketing Company.

    2015/6/1 15:00:00 33

    Tang FengBreaking The SilkBrand Strategy

    Why does Q: want to be a physical store?

      

    Tang Da Feng

    The physical store, the official website, APP, Tmall or vip.com are all a brand presentation, so we want to do a physical store try to see if the offline is not what we imagined, and whether the customer group is very high coincidence with the people on our network.

    According to my observation,

    Consumer

    The coincidence degree is not very high. The online and offline customer groups are very different.

    Their shopping habits are very different, they need experience and feelings are not the same, so I think the offline channel is a very big development area.

     

    Q: from network to

    entity

    Don't you feel that your own advantage is weakened?

    Tang Feng Feng: what kind of brand you are faced with by consumers, what kind of brand you are, he will not be implanted in the movie because you said you were on CCTV, and may be sold in a larger market, such as shinguang, and then you will be confused about his brand positioning.

    Nike, for example, is a very professional sports brand.

    In this case, whether the store is open in Sanlitun, on the Internet or on the official website, it appears on TV and appears in the Olympic Games or football team, and the positioning is very clear.

    To make a brand, the core of its essence remains unchanged, but it is shown in a variety of ways.

    As long as your brand positioning is accurate, you share the customer experience, you can use various modes to touch it and try it.

    Why does Q: make high-end lines?

    Tang Feng: if you think of it in terms of business mode, it's not so complicated from the point of view of designers and users. Users who grow up want to wear better quality and can afford it.

    There are not so many styles. There may be only twenty or thirty pieces.

    We call it Lian Tan, and I will wear it myself.

    Q: how much is the total sales of high-end lines now?

    Tang Feng: it is very small and requires a lot of investment. The beginning is to solve the problem of how much you know about the brand.

    This year, Lian can begin to grow in quantity. Last year it started from 10, and basically 80 to 100 this year.

    I will put it in a cracked shop first, and then train it for six months to a year before taking it out alone.

    What does Q: say for those who aspire to be the second e-commerce entrepreneurs?

    Tang Feng Feng: I talked about what you like before, and don't think about what the market needs.

    Because there are always people in the world who are similar to you. Whether this group is blue ocean or red sea, can we do 1 billion, 2 billion or 3 billion in the future?

    I think it might be a problem for men to consider first. Let me look at the market which is not big enough enough to make enough big businesses, such as Ma Yun, Lei Jun and so on.

    What is the focus of Q: this year?

    Tang Feng Feng: I would like to sink my heart for a year, and make the brand at hand first.

    In fact, the team has been making proposals constantly. There are many things you want to do, but first of all, the energy of people is limited. Second, I think it is a natural thing to do that. First of all, let your team mature.


    • Related reading

    Ryui Masa: UNIQLO Parent Company Will Catch Up With All Retailers.

    Thematic interview
    |
    2015/5/31 20:55:00
    51

    Rico Lee Founder Talks About Fashion Design Concept

    Thematic interview
    |
    2015/5/31 20:24:00
    49

    What Happens Inside Every Day?

    Thematic interview
    |
    2015/5/31 20:18:00
    40

    How To Become A Fast Fashion Brand

    Thematic interview
    |
    2015/5/27 22:35:00
    34

    Dialogue Nike Design Vice President Martin Lotti

    Thematic interview
    |
    2015/5/25 21:41:00
    41
    Read the next article

    New Outdoor Brand Rico Lee On Design

    Is it possible to have a better business system that allows designers to focus on product and innovation, rather than taking into account all the products, channels, markets, and so on. Next, let's take a look at the detailed information with Xiaobian.

    主站蜘蛛池模板: 日韩午夜免费视频| 久久午夜夜伦鲁鲁片免费无码影视| jux-222椎名由奈在线观看| 国产福利在线观看你懂的| 欧美亚洲国产激情一区二区| 国产精品无码久久久久久 | 亚洲国产日韩在线一区| 55夜色66夜色国产精品视频| 欧美日韩北条麻妃一区二区| 国产精品污WWW在线观看| 亚洲国产欧美国产综合久久| 朋友把我玩成喷泉状| 月夜直播手机免费视频高清| 国产成人亚洲综合| 久久久受www免费人成| 老师的胸好大好软| 性xxxxx大片免费视频| 伊人久久大香线蕉综合AV| 97国产免费全部免费观看| 欧美巨大xxxx做受孕妇视频| 国产无遮挡无码视频免费软件 | 国产91po在线观看免费观看| 亚洲变态另类一区二区三区| 欧美第一页浮力影院| 日韩AV无码一区二区三区不卡| 国产一区二区精品久久岳√| 久久精品久久久久观看99水蜜桃| 青青草国产精品| 日韩电影免费在线观看中文字幕| 国产午夜精品一区二区三区 | 国产成人高清亚洲一区91| 久久人午夜亚洲精品无码区| 美女露100%胸无遮挡免费观看| 女的扒开尿口让男人桶| 免费高清在线影片一区| 丝瓜app免费下载网址进入ios| 真实国产伦子系| 宝贝乖女好紧好深好爽老师| 午夜时刻免费实验区观看| aaaa级毛片| 极品馒头一线天粉嫩|