New Outdoor Brand Rico Lee On Design

Rico Lee: now what I want and do is that design should expand further in terms of meaning.

1. the design and creation of the product itself should contain more intrinsic value besides the appearance design.

In the big economic environment, the entire fashion industry has gradually begun to settle down from the previous clamour and impetuosity. We have begun to think more about how to bring the real value to consumers, not just the flashy T platform.

As a R & D developer of scientific and technological clothing, my idea is more efforts to create.

Perceived intrinsic value.

2., the design should be further expanded, including the design of the entire industrial chain.

The value of the product itself is supported by upstream suppliers, and it is much more effective to carry out scientific research and creation with them.

Will play an important role in the future dress.

My role is not only a designer, but also a bridge between upstream and downstream.

Do not indulge in self admiration, open the mind to introduce the best resources to everyone, become a window of technological innovation, and also what I am doing now.

In the process, I am also pleased to get more and more support from my friends in the industry, and at the same time I have made great progress in myself.

Before I left my last company, I worked with the former CEO for a long time through outdoor urbanization and clothing technology.

In communication, I find that traditional enterprises do not see the direction of the market, but they often have many historical burdens, or want to reform without clear direction or courage to forge ahead.

As a designer and an entrepreneur, I can clearly shape my brand in my mind: technology, fashion, and adapt to the lifestyle of urban people.

And I can operate the brand in a way that is as small and sophisticated as possible.

There is no need to compromise on products in order to cater for performance and sales goals.

As a team designer, my intention is not to do everything. I am also very willing to exert energy on a good platform, but when I temporarily lack this platform, I also intend to build the boat myself.

I think the meaning of design is becoming richer and richer as the times change.

The design has changed from the design of the form, the use of materials, to the design of life style, the multiple compound function design, and the experience design to adapt to different scenes. At the same time, the design contains more and more contents, including the responsibility for environmental protection, including the philosophical thinking conveyed by the design itself, etc.

Therefore, in today's design has become a comprehensive discipline of art, as designers, we consider how to properly use various elements to achieve the desired results.