The Split Up From Taobao Will Become China'S Zara.

This is the king of the retail industry. When it comes to talking and e-commerce, there is no such thing as its own store.

At least not in China.

So it's interesting to put Zara together with rip and silk. You will see in her interview with founder Tang Dafeng that she talks about the similarities between Zara and crack: how to manage the production line and how to respond quickly to market changes.

Tang Feng Feng: every day is not the same, one day may sell one, to the last month can sell thirty thousand yuan, I am very happy.

Remember, by 2009, sales may be 20 million a year.

At that time, busy with continuous fire fighting, we all sat together and thought.

At that time, I didn't know what plan was, but I hated planning.

It's just too busy to pull in a person. It's ox and horse.

When did Q: start planning?

2010.

Slowly offline brands began to come in.

By the time of 14 years, foreign brands have also come in, and the international brand is also showing you to consumers at the same starting line.

From the beginning of luxury goods to all the big names both at home and abroad, Tmall has grown from the previous hundred to tens of thousands now, and this impact is inevitable.

How do you look for your most clear face, and what kind of ways and means you use, so this thing is constantly learning.

I think to make a brand itself is a route. The first line may be to make a category. First you should do your best. First, don't talk about what your brand is. First you can do a good job.

The second is brand.

The third step is to expand the difference.

First, you can stabilize the channels, then you may be the sub brands of different market segments.

Q: during this period of difficulty, which one do you remember now?

Tang Feng Feng: in 2009, when I did not make a budget, I would not make cash flow, and would not finance, so we paid all the money to a supplier directly.

It may take two or three months to get the goods from other people before you start selling, when the money comes back. This is called cash flow.

But at that time, we were growing too fast, maybe five times and ten times the growth. You only have ten million or twenty million on your hands, but you have to do two hundred million business a year.

At this time, your cash flow will not turn around.

If there is any particular difficulty, for example, now, it is a big challenge for these brands of e-commerce.

All traffic has been saturated and dispersed. Basically, people who buy clothes online have already surfed the Internet.

At that time, his bonus had vanished completely, and how you want to maintain sustained growth of enterprises is a very big proposition.