Misunderstanding Of "Promotion = Low Sale"

Some lingerie shops recommend new products to consumers just before the holiday season, often binding sales with old products, the so-called "buy one get one" campaign.

Of course, no matter what form it takes, the key is to understand its purpose.

It will get twice the result with half the effort.

For a long time, holiday promotion often falls into a misunderstanding, that is, promotion is selling at a low price.

As a result, there will always be "full court half off", "buy one get one" and other new signs, and some products are selling specials every day, and do promotions every day. In the end, even if you do promotions during holidays, it will not play a big role in consumers.

First look at the application.

How high is price sensitivity in choosing similar products?

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume.

The operation of brand underwear shops should attach importance to the gathering of popularity. Especially the stores directly contact consumers, which is the most sensitive to the change of consumption demand. From simple reduction and discount to creative creative sales promotion activities, all of them are trying their best to improve their popularity, improve their performance and enhance their image.

Related links:

Brand promotion is based on the original brand market, further increasing the consumer's interest, affinity and attention to the product itself, and appealing to consumers with strong emotional appeal and rendering.

To do a good job in brand marketing promotion, we should start with the following aspects:

It mainly refers to the combination skills of display materials, such as showcase, backplane, prototype, demonstration stand, leaflet and so on. On the one hand, it is more likely to be complete, and at the same time, it should highlight the key points. It will also dynamically display the combination with static display, and on the other hand, it should be combined with the habits of consumers to participate in the exhibition, which is more convenient for consumers to accept.

Many aspects of the phase echo, the formation of strong visual stimulation to consumers.

In order to enhance the brand display activity and how to plan activities more popular, on the one hand, the theme of the event should be more attractive, such as brand promotion, Lu Xiu or road show, community show and so on. There are more favorable themes and forms. On the other hand, it is necessary to combine various activities of different scales, so as to display the activity more popular.

In the exhibition and activities, we will create a situational experience platform to feel the brand culture and product characteristics, fully mobilize the various sensory stimulation of customers, and promote sales warming and warm-up.

While planning sales promotion activities, we should use the power of the media to spread the promotional information in a wider range. We can make some news plans around the promotion activities, render the promotion process, or take the aid of a large social event or hot spot as the entry point of the activity, and promote the spread of sales promotion more effectively through the promotion of social activities.