Do You Think The Second-Hand Wedding Dress Is In Line With National Conditions? Us Second-Hand Wedding Dress Is Worth Tens Of Millions Of Dollars.

After trying to fall again, Zhang Qiaoan (Joan Zhang) hated the wedding dress she bought.
Zhang Qiaoan, 24, is a business analyst in New York, USA. She married last year. However, a couple of weeks before the wedding, the wedding dress made her think a lot. The wedding dress that she spent one thousand dollars, though she has been modified several times, still worried her. "It's so exaggerated, though nice, but I don't want to fall face down on my floor at my wedding." Zhang Qiaoan said.
After touching several walls in the traditional wedding shop, Zhang Qiaoan saw a second-hand wedding dress with a price tag of only $70 on a second-hand merchandise website Poshmark. In this way, Zhang Qiaoan, wearing a second hand wedding dress, finally felt that everything was ready.
Zhang Qiaoan is just one of the countless American brides buying second-hand wedding dresses.
The average cost of American brides on the wedding dress is 1750 dollars (12000 RMB), according to data from the wedding website The Knot. For young people who are not well-to-do, it is obviously irrational to spend so much money on a dress that can only be worn once. Such an idea gave birth to the "second hand wedding dress economy" in the United States. Online, New York has Our Story Bridal such as second-hand boutique wedding shop; online, StillWhite, Wedding Recycle such second-hand wedding business platform, is springing up like mushrooms.
In the United States, the wedding industry and the second-hand economy are going up. The scale of the former has reached 72 billion dollars, while the latter is expected to reach 51 billion dollars in 5 years. The second hand wedding economy is equally gratifying. It is reported that since its establishment in 2010, the StillWhite platform has sold $27 million worth of second-hand wedding dresses.
Why do Americans increasingly love second-hand wedding dresses?
Myah Genung, a 30 year old Losangeles native, chose second hand wedding dress for reasons of price.
"I know I can't afford to buy a new wedding dress because my husband and I are married from their own pockets, and we don't want to be in debt after marriage." Maya said. But as a bride, she still wants a wedding dress that she likes. Finally, on the PreOwnedWeddingDress.com of the e-commerce website, Maya saw a brand name wedding dress that she saw in the physical store. The only difference is that the price is much lower than that of the new wedding dress. The price of second-hand wedding dress is often 10%-50% of the former.
Over the past 5 years, the number of people searching for "second hand wedding dresses" on Google has increased by 100%, while the annual Wedding Report of Lyst, the fashion e-commerce website, pointed out that in 2018, the number of people visiting the "second hand wedding dress" on the website increased by 93%. Second hand wedding dress is popular, price factors obviously play an important role, but in the second-hand luxury website RealReal lady supplies director Sasha Skoda, it seems that in addition to money, the change of concept is also very important.
In the past, Westerners had the tradition of wearing the older generation of wedding dresses, but today's young people are abandoning such traditions. "Today, fashion keeps changing, and social media shows everything to the world. No one wants to wear old and old wedding dresses." Shi can say. On the other hand, the way to arouse people's memory by relying on some kind of object is also being changed by social media. "Since we can find memories by browsing photos and videos on Facebook, why do we keep the wedding dresses? Why not sell it and buy yourself a new bag or take a vacation? "
At the same time, the appeal of environmental protection has boosted the second-hand wedding economy.
Fashion has long been considered one of the most polluting industries in the world. Data show that compared with 2000, people bought more than 60% clothes and used only half of the time. Buying second-hand products has always been regarded as a very environmentally friendly way, which also makes the second-hand economy continue to rise. ThredUp 2019 second-hand report shows that 64% of women are willing to buy second-hand products; on social networking platform Pinterest, "second-hand clothing" has even become one of the fashion trends in 2019.
"By contrast, young people pay more attention to environmental protection. They want to buy products from shops that are good for the environment." Shi can say.
People all over the world are beginning to accept second hand wedding dresses?
The British Daily Mail recently pointed out that many brides even hang their wedding dresses on the second-hand websites before the wedding, so that they can be "ready" when the wedding ceremony is over. In addition to professional second-hand wedding website, eBay and other comprehensive websites, it also provides a platform for second-hand wedding trade.
Tracey DiNunzio, the founder of Tradesy, the online trading platform for apparel accessories, said that the idea of buying second-hand wedding dress before 2008 was enough to be "appalling", but with the recession, the idea began to change. For the poor bride, once the wedding is over, money is more valuable to them than keeping the wedding dress.
In China, the wedding dress sold on the second-hand electronic business platform is also rare. Taking salted fish as an example, the "wedding dress" can be found on the platform, and you can find second-hand wedding dress ranging from ten yuan to tens of thousands of yuan, and even search for Vera Wang, Hayley Paige and other big names.
Second hand Vera Wang wedding dress on App
Behind this is China's booming second hand economy. According to the data released by the China Internet Economics Research Institute, by the end of 2017, the scale of idle goods transactions in China has reached 500 billion yuan and is growing at an annual rate of more than 30%. "World Wide Web" has written that, compared with foreign online second-hand trading platform, this industry is developing more rapidly in China. China's market activity is high, its economic volume is large, and there are large business platforms such as Ali, which are very rich in commodity category. Logistics and other services can also protect the second-hand economy.
With the rise of the second hand economy, the prejudice against the "second hand" is fading away.