Avoid Business Misunderstandings And Increase Incrementally.

For some products that are out of season or have been sold at peak sales, many retail outlets have to sell discounts directly, and remove them as quickly as possible.

But in the process of discount, there are two mistaken ideas as an operator: one is to direct the current price but ignore the original price.

In this way, some unsuspecting consumers will have the price of discount, which is the misunderstanding of the original price. They do not know the benefits. Secondly, it is a random bid price. In the discount process, because the discount rate is small, it is afraid that it will not cause consumers' attention, and deliberately marked the original price higher than the discount.

At the same time, we should pay attention to the strategy in the introduction of price.

Because many products will produce different grades of products according to the different consumption groups.

First, the sequence is introduced according to the method of decreasing from high to low.

Because even if customers do not buy the most expensive products, they will feel that the next series of products will be relatively cheap, reducing their psychological burden on prices, and buying them selectively.

If you use the introduction from low to high, it will increase the pressure on customers' purchasing psychology. In this case, if customers want to pick the goods with lower prices, it seems to be very embarrassed.

Under double pressure, if there is no definite motive for buying,

This method of introduction will prompt customers to give up.

The decision.

Of course, in order not to lose.

Chances are, many businesses will first use low priced products to attract customers to stay in stores, so long as you stay, you are not afraid of buying.

However, the direct consequence of this is the sale of low-grade brand goods, while the high-end brands are not available.

Of course, sometimes, because you have not yet introduced to the high-end brand customers will start buying is also one of the factors, because customers have no choice, these higher profits of high-end brands, also lost the opportunity to sell.

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Salesmen play a vital role in the process of clothing store operation.

Salespersons should have certain professional knowledge and skills when recommending products to customers, and have the following six "hearts".

That is, confidence, enthusiasm, diligent, patient, sincere and careful.

These are excellent salesmen.

1 confidence: not only have confidence in ourselves, but also our company has confidence in our products. First of all, I want to tell myself that I can do it well.

To make the best use of our individuality, emphasize our own uniqueness and apply this principle to products, our company's products are the best. It has the advantages that other companies can't compare with the United States.

It can give customers a kind of enjoyment, and with this confidence, they can reveal themselves in their manners.

Inadvertently attract customers and infect customers.

2 enthusiasm: when we meet customers who do not know much about the products we buy, we should help them and help them with enthusiasm. What we get is not just the sale of products, but a brand image that she can not forget.

The 3 intention is to communicate with customers by heart, to communicate with customers, to express their actions, manners, personalities and hobbies, and to grasp the psychology of customers as soon as possible. Then we choose to recommend some products. In fact, the ultimate goal we do is to move customers and form a friendship between our customers and customers, rather than simply buying and selling relations.

Through their own behavior to enable customers to accept the brand image, accept our products, this will form a stable long-term consumer groups.

4 patience: what most young people lack most, especially when a customer tries a lot, wants to buy and doesn't want to buy it, we should patiently guide them to help customers instead of showing impatience. If there is no purpose or no opinion, this requires our active commentary, even if we do not buy it, it will become our potential customers.

5, sincerity is also the most important thing. In our dealings with customers, our conversation may be doubtful. The main points of our recommendation are not agreed with them. Even for the products and prices they sell, they may be doubtful, but our sincerity will certainly be able to infect them.

So that they can trust and support our products.

The 6 is careful: the truth is seen in the subtle.

A lot of things that seem to be desirable tend to be the act of moving customers to facilitate pactions.

For example, when customers enter the fitting room, we shave timely prepared white towels or paper towels to let customers remove stains or lipsticks on their hands.

Help customers try it out. If hot weather, we should wipe up our hands first. In cold weather, we should rub hands and so on, so as not to cold hands to touch customers.