Taobao Store Operation Plan Starting From 0

Shop opening:

Information is required: copies of the business license, photocopy of the enterprise tax registration certificate, and the copy of the notice of acceptance issued by the state trademark administration or the trademark registration application. Each category must provide at least one quality inspection report issued by an authoritative body with CNAS and CMA certificates, ten thousand yuan deposit plus six thousand yuan annual fee, 5 clothing deduction points, and 7 days -15 days during the audit period.

1, before the same computer or the same IP, you can not log on to Taobao mall account, otherwise Taobao will automatically grab information and check it with second shop standards.

2, need CANS, CMA inspection report, a category 700 yuan, audit a week to issue inspection report to find treasure net.

Brand building, pricing strategy, shop decoration:

It includes: brand history story, brand style, brand entity store image, brand factory power, brand merchandise packaging, official website style, brand anti-counterfeiting method, brand design team, brand soft language relying on portal website to give customers a sense of trust, 4008 customer service telephone, product box packaging design.

Pricing strategy: divided into 3 gradients: the price of the elevator is generally 6-8 times the cost price, and the Taobao display price is generally 4-6 discount of the elevator price. The product actually shows that the discount price is 6-8 fold for Taobao display price.

Shop decoration is divided into 3 modules: Shop recruitment decoration, shop front page and sub page decoration, merchandise description decoration

1, store recruitment requirements fresh, express the content is obvious, brand LOGO fresh, brief, eye-catching, and can reflect its style.

2, the main push class is different from other classes, or the color is different or uses the flash chart, lets the human be clear at a glance.

3, customer collection should be eye-catching, or large area, or flash map.

4, consult customer service Wangwang can consider placing a store to recruit, so that customers can consult, and be able to coordinate with the overall style.

Shop decoration main points:

1. The home page focus map is divided into 3-5 columns. The rotation time is moderate. The first round of the focus map must be put into the most competitive and the highest conversion product, or the product that lets customers feel very favorable at first and can evoke the desire for shopping. The next round will be placed into the single product or the introduction of the class connection. The main plan should also give the customers a sense of preference or a very competitive style.

2. The bottom of the first coke is new products, special offer, best selling (different choices for different customers) and store collection.

3, the next part of the new product, special offer and best seller can refer to the template of UNIQLO, and introduce customers to the category you want to use in a more attractive way.

4, the next module can be put into commodity classification display, with competitive products or goods that can fully reflect the price advantage, introduce customers into single products.

5, the next part is the classification of products, which will guide the customers by using prominent or Flash diagrams.

6, the left side of the front page, adding customer service area, working hours, shipping mode, and some guide customers into other categories or single product content.