The Competitive Advantage Of Clothing Stores Starts With The Purchase.

The purchase of clothing stores actually requires control from the source of clothing so that clothing stores can gain unique advantages in competition.

So how can we control the source to gain competitive advantage? First of all, we should try our best to find cheap clothing suppliers.

For a clothing store, the purchase determines to some extent the fate of the clothing store, such as the price of the purchase is high or low, the price is high, the retail price of natural clothing is high, which will make the clothing store at a disadvantage in the fierce market competition, only if the price is low can it have the advantage; how the style of the purchase is, whether it is fashionable and popular, what kind of consumer group it is suitable for, and what the quality of the purchase is.

First, try our best to find cheap clothing suppliers.

Nowadays, garment manufacturers increase the price of garments because of the rising price of raw materials and labor. However, we can see that there are still a lot of cheap and good quality clothes to look for when we look at the hot sale of hot ends.

It is also a very good way to find cheap clothing.

The price of clothing is low, and the retail price of clothing in clothing stores is reduced, so that the competition ability of clothing stores is greatly enhanced.

Second, look for different styles.

The result of homogenization competition is the price of competition.

If the advantage is not big, it must be in the downwind of competition, even if it has the advantage of having the price, but after all, the price competition will lose many profits, which is very undesirable.

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Therefore, only by looking for different styles of clothes that are different from other clothing stores, will the owner of the clothing shop have a good initiative in the retail price of his own clothing, and the profits he gets will be high.

Third, clothing stores should try their best to reduce costs so as to reduce the retail price of clothing.

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Salesmen play a vital role in the process of clothing store operation.

Salespersons should have certain professional knowledge and skills when recommending products to customers, and have the following six "hearts".

That is, confidence, enthusiasm, diligent, patient, sincere and careful.

These are excellent salesmen.

1 confidence: not only have confidence in ourselves, but also our company has confidence in our products. First of all, I want to tell myself that I can do it well.

To make the best use of our individuality, emphasize our own uniqueness and apply this principle to products, our company's products are the best. It has the advantages that other companies can't compare with the United States.

It can give customers a kind of enjoyment, and with this confidence, they can reveal themselves in their manners.

Inadvertently attract customers and infect customers.

2 enthusiasm: when we meet customers who do not know much about the products we buy, we should help them and help them with enthusiasm. What we get is not just the sale of products, but a brand image that she can not forget.

The 3 intention is to communicate with customers by heart, to communicate with customers, to express their actions, manners, personalities and hobbies, and to grasp the psychology of customers as soon as possible. Then we choose to recommend some products. In fact, the ultimate goal we do is to move customers and form a friendship between our customers and customers, rather than simply buying and selling relations.

Through their own behavior to enable customers to accept the brand image, accept our products, this will form a stable long-term consumer groups.

4 patience: what most young people lack most, especially when a customer tries a lot, wants to buy and doesn't want to buy it, we should patiently guide them to help customers instead of showing impatience. If there is no purpose or no opinion, this requires our active commentary, even if we do not buy it, it will become our potential customers.

5, sincerity is also the most important thing. In our dealings with customers, our conversation may be doubtful. The main points of our recommendation are not agreed with them. Even for the products and prices they sell, they may be doubtful, but our sincerity will certainly be able to infect them.

So that they can trust and support our products.

The 6 is careful: the truth is seen in the subtle.

A lot of things that seem to be desirable tend to be the act of moving customers to facilitate pactions.

For example, when customers enter the fitting room, we shave timely prepared white towels or paper towels to let customers remove stains or lipsticks on their hands.

Help customers try it out. If hot weather, we should wipe up our hands first. In cold weather, we should rub hands and so on, so as not to cold hands to touch customers.