Lining: Chinese Sports Are Not Professional Enough

"Career must be viewed from a commercial point of view, including its organization, including its investment, including its skills input, including its way of making profits, because its profit way does not come from the competition itself, but comes from other forms, because the most important and professional occupation of the league is its own value, which can create economic value, because it can not create economic value itself, it is created through more peripherals.

It's very difficult to sustain. "

Lining combined his views on professional sports events to evaluate the current CBA League in China.

Lining has his own thoughts on how to remove the "not professionalized" stubborn illness.

He pointed out that since the main sports resources in China are still controlled by the government, the first step to truly marketization is socialization of sports.

For "

The concept of sports socialization, he explained, "socialization means that your government wants to vote, social organizations have the opportunity to vote, and families have to vote. Families, governments, communities and individuals need to be consumed." in this way, sports will enable more families to understand, to be able to contact, and to find the real profession to go to the market and go to the market. This is the family going to the family.

Last October,

The article encourages the development of sports industry and consumption, and the dividend policy will release nearly trillion output value.

Lining said that while he was optimistic about the development of China's sports industry, he said that the development of sports industry should actively bring sports into the education system.

"Do not agree with this idea, it is very difficult for students to spend time doing homework outside primary school, primary school, middle school and university. Without this group, there is a huge restriction on sports consumption in China."

at present

They are also trying to get involved in sports related wearable devices.

"Now that we are working with millet, I think the first point is that what we are interested in and what we are interested in is that we are letting more Chinese runners, more people and young people, who can not have too much burden.

The experience can lead to this intelligent running lifestyle.

I think this is a competitive advantage for us. I think, as a local company, we will have a competitive advantage in the future with our experience of millet and the integration of the experience and accumulation of sports and years of exercise testing.

Looking forward to Lining, a former industry, can revisit the "champion dream" in the Internet wave.