Brand Clothing Stores Should Adhere To The Two Elements.

People like a group of people, like birds of a feather flock together, seize the minds of customers, is not simply a general grasp, but we need to treat differently.

If we want to sell our clothes to anyone, we must study their individuality, find out their commonalities, arouse their sympathy, and then get their approval, so as to stimulate their desire to buy. In order to achieve this, we can proceed from the following two aspects. That is to say, we believe that the clothing brand must have two basic elements:

Famous marketing master Philip Kotler once said: market positioning is the soul of the whole marketing.

To find out the soul of the market, we need to conduct an integrated search and comprehensive consideration of the life information of consumers. For example, "Ai Le Le fashion ladies" has made a deep study of Chinese people.

After that, it was found that the style of Chinese dressing is relatively simple, not too cold and cold. Compared with the western people's more implicit and traditional, most people do not pursue this new conclusion even after we engage in large-scale contact with the West.

In the design, we strive for simplicity and fluency without being rude.

It gives people a sense of classic, fashion and leisure, but no sense of being outdated and outdated. It shows a steady style of "elegance".

Therefore, if our clothes are to be sold to those people, we must develop products suitable for them according to their clothing characteristics.

When one

After setting up a position in the market, we need to strengthen this positioning and extract the core values of the brand.

We know that the small advantages of clothing in details such as fabric or style or workmanship are no longer enough to provoke consumers' desire to buy, so this time we need to put forward a special appeal that can arouse consumers' inner sympathy, so as to impress consumers, through the fashionable and dynamic style of dressing, revealing their rich desires and pursuits, which coincides with the desire of consumers for special differences, thus greatly stimulating consumers' desire to buy.

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In recent years, the development of women's underwear stores in the market has been very good. Many people who have joined the underwear industry have had a good harvest.

If you want to ensure the profit margins of the underwear store, you will ask the shopkeepers to understand the management principles of the underwear store and apply them flexibly to the usual store operation.

Today we will introduce the two rules of opening shop.

The underwear store has certain requirements for the professionalism of the salesperson, but also has the ability of professional shopping guide to retain customers.

Underwear shop clerk is very important, because most underwear is guided consumption, you want to let customers believe you, first of all, let the customer take you! So, a shop assistant must have these factors: good affinity, clear expression, proficient in product knowledge, have a considerable degree of sales knowledge, mastery of a wealth of knowledge of women's underwear, and a preliminary mastery of breast health knowledge of women!

If you can't do this, the shop assistant is not a qualified salesperson. Maybe the salesperson of such ability will make you feel bad, but the problem is: This is the rules of the game for women's underwear store. You have to do whatever you like before, but you must make her look like you want.

There are many kinds of underwear for women in general.

Because it is easy to break out, timely replenishment is the key to retaining customers.

The same purchase channel, the same market, some people can become, some people fail, the product is another key.

Products can not be suitable for most consumers, and will certainly be very tired.

Investors should make good use of the above two lingerie shop rules in the actual operation of women's underwear stores, which will bring good results to your underwear store.