Hai Lan'S Home Uses "A Can Of T-Shirt" To Play Cross-Border Marketing, Stimulating Unlimited Thirst.

The Hi-T rainbow wall of Hai Lan's home is stunning the Shanghai subway station. The brilliant rays of bloom have not yet dispersed. "Can Hi-T" is opened in May with warm and bright creativity.

"A beverage can + a Hi-T" can play any new tricks. The sea Lan's home is skillfully combined to create a new interactive experience to stimulate young people's endless thirst.

Hi-T, as the home of Hai Lan, attracts young people, promotes the brand of fashion T-shirts, and how to develop more innovative marketing methods.

The excellent dissemination effect of "Hi-T rainbow wall" has been mapped out by Hai Lan's home, eager to break through traditional marketing routines: try to create more explosive, topic, event and integrated marketing experience, and encourage young people to participate enthusiastically and feel wonderful.

In the third quarter of 2015, in addition to its fashionable design and bold colors, the Hi-T in the past is also selecting fabrics with pure fiber, breathable and hygroscopic properties, as well as a cotton binding cotton with soft skin but soft skin.

Putting on Hi-T is like a cool, refresh drink on Yan Yanxia's day, instantly awakening the body's vitality and releasing passion.

The marketing team of Hai Lan's home, from the sense of summer skin wear brought by Hi-T to consumers, is linked to the refreshing feeling of a jar of drinks, creating a creative inspiration of "a beverage cans + a Hi-T", creating a fashion cool marketing experience of "can Hi-T".

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How can we develop the theme of T-shirt design in this season by "canned Hi-T", and how to build it into a carrier of image and topic, attracting young people's attention, mobilizing their sense of participation and creating thirst.

Hai Lan's home carefully designed cans, placed Hi-T in cans and placed them in vending machines. Through the interaction and collaboration of "Online + offline + stores", it vigorously called on the audience to "one can"; at the same time, the strong influence of cross border co media and cooperative brands, the strong influence of "running brothers" and the enthusiasm of fans of the program opened the colorful and fun journey of "canned Hi-T".

[canned design, different customs]

The packaging design of Hi-T cans shows three themes of this season: T, vitality T, and free T.

Extract the design elements of classic stripes, colorful patterns, jumping dots and so on, and launch 3 or full of postmodernism, or Baroque style or painted street graffiti.

Open the cool Hi-T cans, immediately wear summer style.

[borrowing the opportunity to run the male, playing the entertainment crossover]

As the exclusive clothing sponsor of the popular variety "running brothers", Hai Lan's home will "run the brothers" star as the Hi-T series of Easter egg into the Hi-T can, the bronzing R standard colorful T, the lamb Sean sell the sprouting fund, not only stimulated the fans' purchase enthusiasm, but also earned the voice for the brand of Hai Lan's home.

In addition, the joint mobile QQ runs tribes every day, "run the brothers" official micro-blog and post bar jointly launch the Hi-T# campaign, and the limited edition canned Hi-T is free to send a large number of fans to "thirsty".

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[multi platform interaction, public competition]

Canned Hi-T, with young people's favorite game - based interaction, carries a super mobile phone game platform to create a lively phenomenon of fighting cans.

Through Hai Lan's official micro-blog, WeChat, mobile phone QQ popular activities recommended page click game related links, finish the fun game within the specified time, find out the three elements of "Hi-T LOGO, Hi-T exclusive tiger head pattern and Hi-T pot" in the picture, get free Hi-T conversion code to the sea LAN home official.

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How to grab canned Hi-T and surprise players in social positions to share tips.

T-shirt vending machine, cool Beijing Shanghai subway station.

In the most prosperous subway stations in Beijing and Xidan Lujiazui stations, the trendy "canned T-shirt" vending machines make full use of the eyeballs.

Pedestrians can not stop in front of the vending machine to experience interesting interaction, because "drink" to Hi-T and surprise.

Creative video opens a wonderful journey.

The new creative video is captured in an interesting way to create a colorful and colorful video.

Hi-T wonderful factory tells the wonderful birth history of canned Hi-T, and explains the wonderful journey of Hi-T in summer.

The video vividly introduces the activity flow and invites participation. In the video, the handsome model wears the newest Hi-T of Shanghai LAN home. It is more eye-catching, which makes passers-by eager for the fun game.

[cross industry cooperation] becomes a mobile medium.

Hai Lan's home has joined many brands such as Changan Mazda, China Mobile, suning.com, Tencent video, Youku video and so on. It has established a brand activity alliance to promote canned Hi-T multi-channel flow and penetrate into more areas of social positions. It has become a free advertising campaign.

Adding quantity to satisfy customers' enthusiasm.

"Canned Hi-T" welcomed the heat and the effect of its creation beyond imagination. It encouraged the Hai Lan home to add 1 million T-shirt cans to customers through offline stores and Tmall official flagship stores to make up for the regrets that many consumers could not get.

The "cans Hi-T" innovative cross-border marketing, through diversification, multi-channel integration, online and offline harvest nearly 20 million people's participation in social media, causing widespread netizens "thirsty" hope and commentary, effectively guide and connect young groups and sea LAN home to form interesting taste interaction, feel.

The sense of fashion and creativity.

At the same time, with the help of canned design, the Hi-T design theme and fashion demeanor can be displayed.

"Can Hi-T" achieve such breakthrough marketing results, open up more imagination for the future marketing innovation of Hai Lan's home.