Analysis Of Advantages And Disadvantages Of Common Purchase Channels For Clothing Stores

There are many sellers in clothing stores on Taobao. Before opening stores, the source of online stores is the most critical issue.

If it is not handled well, it will not only make money but also leave a lot of stock in the end.

Xiaobian summed up several common channels of stock purchase, hoping that friends who did not know would learn more.

This method is popular at present. Two ends are empty, and the middle price difference is the favorite of the office group.

Often they do not need a lot of money to prepare, as long as they find a good one.

If done well, there will be a good development.

But often things are not so easy to imagine. When you meet proficient buyers, your wholesale price will come out.

One of the problems is that there is no product in hand and the answer to a client's question is not very clear. In order to sell things, I have to compile some answers to answer them.

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The other is that the stock is not allowed to be sold. It is hard to sell a piece of clothing. The supplier said that it was out of stock.

This way is much better than selling goods. You can see objects, there is no answer.

The question is clear to me.

In this way, there are more investment. Generally, people who open shop will not do picture processing. The technology of taking pictures will not be too high. The things in the shop are all ugly. The photo is the more important way to display the online shop. The photo is not good, the browsing capacity of the shop will be relatively small, and the volume will not be high.

On the other hand, the rejection of physical stores is often dominated by physical operations, and online customers often leave because of being "neglected".

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Setting up shop on the Internet facilitates others, enriches themselves, and realizes their own ideal. But not everything can be "convenient" on the Internet, such as fast moving consumer goods (fruits), large items (furniture), luxury goods (jewelry, etc.).

The regular selling points of these commodities are large shopping malls or hypermarkets. In contrast, online stores have great limitations in providing three guarantees and on-site shopping.

So if you want to get a higher sales volume, what you need to do is to aim for the right goal.

Specific reference: from big to small circle set goals.

(1) determine sales scope: find target groups within the scope of product sales.

(2) determine product characteristics: identify the right direction for the products you sell.

Product characteristics that need to be defined include: A. what products; B. products are what functions; C. functions are there; what kind of people are suitable; what D. products can bring to the target group.

(3) delineation of target groups: narrowing the scope of positioning and further defining goals.

Including: A. suitable for what kind of person, B. suitable for what age group, C. suitable for these people some special needs.

(4) determine the sales strategy: sales strategy is a product selling method based on its marketing ideas. Good method is the wings of success, often can achieve twice the result with half the effort.

Here are two ideas for reference: A. determines who to sell; B. determines how to sell.

This is true and personal practice. Taking our restaurant as an example, the shop sells all kinds of big brand skin care products and genuine QQ dolls. The lock-in market is the consumers affected by these mainstream brand effects. We have shallow resources, so we must learn to lend our strength.