Clothing Sales Account For The Largest Proportion In Online Retailing.

In recent years, clothing has been a hot selling product in the retail industry all over the world, such as Britain, Russia, China, India, Spain, Italy, Turkey and Mexico. In some developed countries such as Germany, the proportion of clothing sales has always been the top. However, in some emerging markets such as the Middle East, the proportion is significantly lower than that of consumer electronics. In 2014, the cross-border e-commerce B2C e-commerce report also reflected the hot degree of clothing sales, accounting for 1/3 of cross-border retail sales.

For online stores and physical clothing retailers, mobile terminals and all directional shopping have become an important part. Many buyers will spend a lot of time choosing clothes and shoes online, but eventually they may choose to shop or shop. In the US, choose online and choose. online shopping Or the proportion of physical stores is almost the same. Most German buyers say they buy clothes, shop and store, and often compare prices between them. stay Britain "Click picking" has become the most commonly used option when buying clothes, and has become a popular marketing tool for stores. Meanwhile, in South Korea, nearly 1/3 of consumers buy clothes through smart phones. This shows that the optimization of the client site, application and the seamless shopping experience for consumers to cross channels are very important.

In China and Japan, large online retailers and markets Online retailers It is the first choice for consumers to buy clothes. In China's apparel online retailing, Tmall occupies an absolute advantage, bringing together a large number of domestic and foreign clothing brands and sellers. In India, in 2014, Flipkart acquired the fashion business Myntra, and Amazon was also on the way to the acquisition of Jabong.

In the United States, when consumers buy clothes, they first consider large retailers, followed by shoes and clothing brands. In 2013, Gap became one of the largest online retail apparel brands. In Europe, the German Internet retailer Zalando and Bonprix, the French online retailer La Redoute and the British Internet retailer Asos have been operating in several countries. In the UK and Germany, H&M, C&A, Marks&Spencer and Next are the most popular brands. In South Africa's clothing sales, Kalahari and Amazon dominate. In Latin America, MercadoLibre and Dafiti have become the ultimate destination of consumer online shopping clothing.