Is E-Commerce Or Franchised Store Breaking Through Or Catching Up?

Large warehouses are developing offline stores, franchisees, image shops and other offline stores, using multi-level strategy to attract physical stores to join big warehouses, and become the cargo points and publicity points under the big warehouse line.

The process is: customers order goods in large warehouses, deliver goods from large warehouses to pick up points, pick up and pay customers to pick up points.

What is the difference between e-commerce and franchised stores? What is the difference between a traditional business and an online shopping mall or Taobao store? After thorough investigation, there are some new ideas in big warehouse and ERQ.

Traditional enterprises first monopolize franchised businesses, and later do e-commerce. They can not solve the contradiction and entanglement of online and offline businesses.

The interests and balances of online and offline prices.

So their solution is to separate the offline and online product lines.

ERQ brand director explains e-commerce.

The retail price is the same, the franchisee's shop is not only a jeans sales shop, but also an Internet shopping mall, because every shop has Internet devices, consumers can freely query the latest products, there are no new sizes in the shop or new products that haven't arrived yet. He can pick them online. He doesn't need to know the Internet and network payment, and the rest is handed over to him.

To solve the problem, he only needs to wait at home, and the 2-3 day express will deliver the door to the door, and the profit generated by the customers who subscribe through the network in the shop is entirely reserved for the franchisee.

The guarantee of these systems will solve the problem of mutual profits between enterprises and franchisees.

There is another important train of thought in the operation of e-commerce and offline stores. The ultimate goal of combining online stores with online brands is to build an integrated landing platform. But this mode of e-commerce and exclusive stores will bring some new problems.

1, will it increase the cost of operation, thereby losing the advantage of cheap and inexpensive online operation?

2, can online promotions and offline promotions be synchronized? How can we control the price system, especially the online distributors?

3, integration is difficult, and the franchisee will develop into a comprehensive store on the offline offline.

E-commerce and franchised stores, whether struggling to break through or rush to catch up, are worth praiseworthy. Because with the rapid growth of consumers, only a few dozen online customer service can not satisfy all consumers, how to expand the market and better serve consumers. Perhaps the success of offline experience shops can open up the barrier lake of the Internet and the real world, and it can also provide a sample for other e-commerce enterprises to break through the bottleneck of development.