Lighting Design Strategy For Commodity Display

With the help of lighting, products become more attractive. For customers, lighting plays a guiding role.

That is to say, the purpose of lighting in shopping malls can be divided into two aspects: one is for commodities, the other two is for customers.

Enhance the color and texture of products: light irradiation, such as warm coloring light on warm colored goods, can enhance the color effect of merchandise, and the light reflected through glassware or glossy items adds more exquisite and noble goods.

Emphasizing the commodity characteristics: the carefully designed projection beam separate the commodity from the background, thus creating a sense of space; besides, the color light is expressive, it can create a special atmosphere, and make the connotation of the goods be interpreted, so as to achieve the ultimate goal of the exhibition.

Attracting customers' attention: when goods can not emerge from the surrounding environment, light can play its role. For example, by contrasting brightness and tone, customers can focus on specific products so as to achieve visual guidance.

Improve the affinity of goods: through the color light, products will produce a gentle, warm feeling, so that customers get psychological pleasure, and then have a good impression of goods, so that the desire to buy.

The characteristics of commodities are different, and the way of lighting should also be changed, so as to achieve targeted lighting modeling.

The usual lighting methods are mainly as follows:

The direct light intensity is large, the efficiency is high, and the shadow is easy to form. Therefore, the contrast is strong, it is a kind of dynamic lighting way, and has the best effect to the glossy commodity.

Low, but light and soft contrast, can be used to create light, slow or hazy, gentle mood, suitable for elegant style goods or underwear products.

Different light sources are different.

For example, incandescent lamp is warm, suitable for warm color products, and fluorescent lamp is cold light, which can make white and cold tone products more personalized.

Therefore, the use of different lamps and lanterns, through artificial adjustment, can create a different atmosphere, make it appear cool or warm.

In lighting design, we should pay attention to the following points: for the illumination of the wall should be improved, while the rest should be reduced, so that the background color of the wall will be highlighted, so that the individuality and characteristics of the commodity can be fully demonstrated.

We should give full consideration to customers. Strong lighting is easy to make our eyes feel tired. We should avoid using them as much as possible. Lighting intensity reflects the taste of shops, that is, the more advanced shopping malls are softer, and high intensity lighting is not equivalent to effective lighting. Therefore, we should design according to the visual needs of commodity display.