"Growing Up" Enters POOVE Campus And Leads The New Mode Of Public Interest Interaction In The Industry.
In recent years, many famous enterprises at home and abroad have been developing and developing their own brands.
A few days ago, POOVE "grew up to benefit" - the youth's home into the campus large-scale public lecture, in Baotou, Inner Mongolia, a machine seven small held.
POOVE has established a new benchmark for young people's public welfare undertakings through a novel public interest interactive lecture mode, and has also become a model of public welfare marketing in the industry.
Cohesion concern
Scientific public interest
New tree of pattern tree
At present, many charitable actions aimed at caring for youngsters are mostly pure material support, but they often neglect mental health related to their daily behaviors.
In view of the increasingly prominent youth psychological problems in the society, this interactive, large-scale offline public lecture is aimed at providing teenagers with scientific, healthy and positive psychological guidance.
This has not only been highly recognized by the participants, but also aroused great repercussions in the society.
Moving public interest with love
Interactive mode
Pioneer River
In line with the development of campus lectures, POOVE's national terminal stores have organized interactive feedback to form a linkage between public welfare activities and terminal stores. The form of interaction between online and offline has significantly improved product sales and effectively promoted brand reputation.
In the future, POOVE will continue to integrate the corporate image and public welfare activities into an organic whole, constantly break through the traditional public welfare mode, and step up efforts to help the healthy growth of young people.
Compared with before
Public benefit activities
The single form separated from the terminal, POOVE has broken the traditional mode of public welfare activities in the current youth footwear industry, and has successfully narrowed the distance between the brand and the consumers in a more diversified form of interaction.
Insiders pointed out that while implementing the effectiveness of public welfare, POOVE identified the fit point between public welfare and brand, and then combined with the strategy of sustainable development of products to form a two-way interactive public service mode. It provided an enabling platform for the development of enterprise visibility and the development of market potential, and it is worth learning from.
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