Site Selection Of Brand Discount Women'S Franchised Stores
Good location is not absolute, but it has many commonalities, such as large population mobility, convenient pportation and so on.
according to
Popularity
Site selection can be divided into two categories: one is in the crowded market, and the other is in the residential area.
The former is more important because of being a neighbour with a big shop. It should be the object of a large store.
Planning such a small shop, we must make a thorough and thorough marketing.
A small shop in a busy market may plan to cater for it.
Young people
Stomachs, because young people like shopping best.
On the contrary, small shops that plan the products of old age should be opened in residential areas, which is a category of old people's activities.
First, choose locations according to the planning content.
Shop sales
Commodity category
Differences also require different store locations.
Some shops require large shops, such as grooming stores and small supermarkets, but some shops are suitable for open and quiet places, such as health care stores and elderly service centers.
Two, we should select lots of spontaneous market segments.
In constant planning, a street will spontaneously become a "Rendezvous market" for the sale of certain commodities. People will naturally think of this street at the thought of purchasing a commodity.
Three, we should choose a storefront with advertising space.
Some stores have no independent facade, and they naturally lose their independent confession space before the shops. They also make you lose the space to play a clever marketing role in front of the store.
Four, we must have a sense of borrowing.
That is, the brand discount women's clothing store can be opened around the famous chain store or strong brand store, or even next to it.
For example, if you want to plan to eat, you shop around the "McDonald's" and "KFC".
Because these famous foreign fast food restaurants have done a lot of careful market observation before choosing the store. They can not only check the time and spirit of the garden, but also use their brand effect to pick up some customers.
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It is better to estimate the next decoration time and the profit situation during this period, and advise the decoration shop to weigh their profits and make proper use of the decoration fund. Too much investment is not useless here, but if it is only a shop decoration, otherwise it will not rise too much.
Therefore, it is better to plan the budget according to the plan of one year's renovation, especially those who manage fashion women's clothing. After all, in the popular and fierce competition atmosphere, the external packaging is indeed the first impression of customers.
Budget on specific funds: it is best to know what material to use and inquire about the price first, then calculate the amount of material needed for the basic understanding of the funds needed. The more cost-effective way is to buy materials and find workers to decorate.
It is better to find some decorators who have experience in decorating shop, and have been observing the construction on the spot. There are specific ways to explain to the decorators. Don't wait for them to get up and complain again.
This relationship is not easy to deal with, not to decorate the effect is not achieved, is to re - waste of money time.
In addition, the specific time to tell the master, the shorter the better, but the premise is that the work must be done meticulous.
There are still some situations, such as some places that are made by themselves, but when they are actually decorated, they can not be done in a specific way. At this time, we must remember the same effect that can come out, especially on the choice of material, do not use any high-end stuff, only to achieve the desired goal on the appearance of OK.
After all, decoration wasn't used for many years.
In addition, if there is no ideal target in some places, we should start with some other ideas.
The premise is to match well with the overall style and color.
One is the treatment of the taste after decoration.
This is very important. If there is a long-term smell, it is necessary to ask the decorating master to ask the situation, and the other is to deal with some corner and details.
For example, the ground pigments and glue should be dealt with well, since they are all renovated.
As far as possible to decorate the perfect point, otherwise, if the ground is not good or a wall treatment is not good, the destruction of the overall effect, it will outweigh the gains!
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