Lin: My Internet Survival Way

We have a very perfect supply chain management system, which is developed according to our own situation. Under this perfect system, many brands can be installed.

Now we can turn over the bill in about 10 days, and the quick response is very competitive.

As a brand, the key is inventory pressure. Our ratio of the first to the list is 4:6, which shows the rapid response of the supply chain. This is our great advantage.

The positioning of Hui Mei is the Internet fashion development platform. It is committed to building a multi brand and fashionable ecological circle. There are 9 brands at the present time.

The selection of brands will be considered from the perspective of the whole group. We must realize the integration of advantages, for example, the integration of supply chain.

The key to the current market competition is the response speed of the entire supply chain. Whether the existing resources can be added to the new brand is a key point for us to choose the brand.

Lin: last year, I spent most of my time on the integration of the supply chain.

I think the supplier is not bigger, the better, but the brand positioning of the right product, and can match with the company process.

In the supply chain, there is a win-win situation. If there is no way to win a win-win situation, no one will support you, so we will give the supplier a higher price than usual.

We do not require thousands of suppliers, but prefer small, fully equipped, and more sophisticated suppliers, which are our core suppliers.

We attach great importance to fabrics. The quality of fabrics determines 70% of the quality of a garment.

It is very gratifying to note that our cooperation with suppliers is very high. Especially the Internet brand is a challenge to the speed of the supply chain, but it is also very exciting for suppliers to see others' comments on their products online.

They did not know who they had sold before, but now when consumers see a long commentary, they are hard to describe as factories and workers.

Reporter: why do you want to come to fashion week as an Amoy brand?

Lin: we went to Shanghai fashion week for the first time last year. At that time, we only had half a year to start. Actually, we didn't really want to attend. But because Tmall recommended us as an original designer brand to participate in Shanghai fashion week, after the show, customer feedback and industry recognition were beyond my imagination. Shanghai fashion week has its influence after all.

From another point of view, I want to prove that even the Internet brand can enter the fashion week. At the same time, I also want to change the idea that even if the brand is brand name, the brand attitude is the same, it can participate in the high fashion week, and through the show of fashion week, let more people understand our brand, identify with our team, and realize our intention to customers.

In fact, I still have an impulse in my heart to let the world live on the left and let the whole world see it. I hope to achieve this desire very soon.