Lining Talks About Being A Sports Brand Representing China

According to the State General Administration of sports statistics, as of July 2009, the total number of retired athletes to be rehoused has been stopped in the whole country, while the number of new decommissioning athletes in 2010 has been 2193, of which 45% of the retired athletes have not been placed in time in 4343.

For many people, whether they are national champions or Asian champions, they can not avoid the cruel reality of "retirement is unemployment".

The extreme example is the former National Women's weightlifting champion Zou Chunlan, who is forced to work as a rubbing worker.

Former marathon world champion Ai Dongmei sells medals for a living.

Reporter: in fact, you also have a lot of achievements in public welfare, including the protection of retired athletes. Now, do you think there is room for improvement in our athletes' retirement protection?

Lining: I think this piece is the best in China all over the world, because the athletes from all over the world are not easy to do so, but China has done well because of the whole national system.

當然還是說要做得更好，還是有空間，那我覺得最重要是運動員，他在幾年或者十幾年的運動生涯過程當中，他所得到的訓練是非常專業的，而這種專業，剛才講了，如果體育成為教育的一部分，成為社會教化的一部分，成為生活游戲一部分的時候，他就需要這種經過訓練，嚴格訓練專業的這些教練員或者組織者，運動員是最具備這種基礎的，所以如果中國要想讓更多運動員有離開運動賽場之后有更多的發展，中國需要建立更多的體育平臺，這樣這些運動員才有可能去發揮他們已經擁有的那種專業，比如說去到學校，你要上體育課，需要這些教練，你說大家都是下班以后去打羽毛球，現在最新的，想租個場地還租不了，打都是瞎打，體育是個知識，你要動怎么打，誰贏誰輸，要懂得組織，有這個知識，有規則，有這個技術，有設備，才能享受到體育所給你帶來的東

In the west, you can communicate. Otherwise, you need a professional coach. He will tell you what badminton is, how to beat, how to attack, how to organize an attack. He can help you organize how to compete. After eight hours of sports, you can not only bring happiness, but also generate consumption. You can not only consume the equipment, the venues, but also consume the knowledge, and the consumption brought by the sports coach profession, so that you can help more athletes. The value they really possess can be embodied in the society, played out, and there is no need for you to do anything.

In early 1990, with the support of Jianlibao founder Li Jingwei, Jianlibao, a joint venture with Lining and a Singapore company, launched the "Lining" sportswear, Lining as general manager.

In the same year, the clothing company won the sponsorship of the torch relay of the Asian Games, and it started the first step of China's sports brand management.

Through the glory of sports career and business life, Lining's fame and wealth have reached the peak and become the idol of a generation of Chinese people.

Looking back on his thirty years, Lining has a more realistic understanding of the gains and losses, the honor and disgrace and the pursuit of the source of life.

Wealth is needed, but not the only goal.

Reporter: I remember when you were in the process of studying business with Mr. Li Jingwei, he believed you were also influenced by his many business life ideals. Do you think wealth may not be the last criterion in your business?

Lining: definitely not the only standard, but business always makes money. Money makes you prove that your business is efficient. If you are speaking positively, but if an enterprise or I go to business, I hope to do more than make money. I hope to contribute, whether to contribute to the family, to the people around me, to the employees, to the consumers, or to the society, which is probably a bigger value in life.

So wealth is helpful and necessary, and wealth is not the only goal.

Interviewer: do you think fame and material are more important than your business dream or life dream?

Lining: I think fame is also very important. In fact, people pursue honor and honor. He may bring fame, but if fame is false, it will not bring you more benefits. It will bring you burden. So if you want to live a little bit more, it is more important to pursue what you are interested in and do what you should do.

Reporter: what do you think is the ultimate goal of your future commercial road?

Lining: I find it difficult to achieve the ultimate goal. Before returning to it, I always have a dream that I can do a sports brand from China and represent China. This is what I want to do.

I am trying, and I am not yet fully realized, I am still working hard, so I do not know what is the ultimate. I also do not know what I think of today. Tomorrow I would like to have another new attempt, including I am also doing sports park now. I hope that through my understanding of sports, the development of Chinese urbanization, family needs and the direction of the government can be combined more effectively. I also do these attempts to contribute to the city or contribute to the society by accumulating experience of sports. I think this person will have new dreams when walking away.

Reporter: so everything is possible.

Lining: Yes, everything is possible.