How Can A Clothing Store Be Decorated To Retain Guests?
In the increasingly fierce market competition, designers must make comprehensive use of the main points so as to provide a good foundation for the store to win competition.
The same commodity is considered to be much more valuable in shops that are well decorated than in night markets and stalls.
Because of the increasing competition in the market,
Couture
If you want to attract guests for the first time, you must decorate your own characteristics.
How can we decorate its own features? The little editor tells you three ways.
In the interior design, a theme is set up according to the characteristics of the commodity, and a set of techniques for interior decoration is formed around it, creating an artistic conception, which is easy to give consumers a deep feeling and memory.
For example, in the children's toy shop, the theme of the designer is the forest paradise. The flannelette animals are climbing, lying and leaning on the tree. They are very lively and lovely.
Such interior space is simple but simple.
customer
The attraction is not weak.
Some shops which specialize in the management of some famous brand products often use the logo as decoration, repeatedly appear in doorways, wall decoration, display devices and bags, and strengthen the impression of customers.
Shops with more varieties can also be used repeatedly in the decoration of motif in order to deepen the memory of customers.
The consumption trend is constantly changing, so shops should be able to adjust their layout at any time.
Some stores abroad have to make some adjustments every week to give customers a new impression.
For this reason, a number of flexible designs have also emerged.
If a bookstore's smallpox is a grid type track, the display rack is the R steel wire rack hanging from the track. It can change the position at will, and the owner is very convenient to adjust.
The Waker office in the US has designed a series of large shopping centers with high flexibility.
The steel frames made of standard parts are the main characters of the space, and large advertisements, TV screens, commodity models, models and so on are installed on them.
Because the steel frame has great flexibility, it can be adjusted according to different display, providing consumers with continuous stimulation.
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Opening a clothing store is faced with the problem of site selection. Choosing a correct address is half the battle. A good shop site will bring a stream of tourists. If the passenger flow is continuous, the sales volume will naturally not be a problem.
So, how to choose the location of the clothing store? Xiaobian thinks that we should consider the type and competition of the store.
Next, Xiaobian will give you a detailed analysis.
1. According to the geographical location, clothing store locations can be divided into four categories: Business Center, quasi business center, suburban and residential area.
1) the commercial center clothing store.
This kind of shop is located in the prosperous business district of the city, where all kinds of commercial and entertainment facilities are built up, and the density of pedestrian and traffic flow is the largest. Accordingly, the radiation intensity of this kind of shop is strong, and the scope of business circle is relatively extensive.
2) quasi commercial center type.
This kind of store is located in the regional business center, with important traffic arteries connected, and customers have less traffic than the city's commercial centers, especially the number of mobile customers.
3) a suburban shop site.
This is a store with the relocation of the urban population. Its customers are few but fixed, and the cost of operation is very low.
4) residential district type.
The shops are located in densely populated communities, serving a fixed population.
2, from the perspective of competition, the clothing store address can be divided into two categories: competition and isolation.
1) a competitive shop site.
Refers to the existence of competitors in the same business circle.
There are two types of competitors: one is the same chain stores, the most competitive pressure from such competitors; the two is the store with overlapping or overlapping business scope.
2) isolated shop site.
Contrary to competitive stores, there are no two types of competitors in the business circle.
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