Core Content To Be Understood Before Joining The Clothing Brand

A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision.

As your clothing supplier, and also a business partner, your development is closely related to the development of the company.

Of course we want to choose a company with good credit, mature and healthy development to work together.

Does the company have a good reputation in the company? The company has several brands in the same time. Apart from its headquarters, does the company have its own production base in the rest of the country? Does the company have its own production base? Do you have enough salesmen to contact your company? Of course, we should point out that mature and well developed companies generally have higher conditions for choosing franchisees and higher affiliation fees. That is to say, the entry threshold is high, and the support and service that you can provide are relatively high. Your success is relatively high; and the small companies that are just starting up have no restrictions or restrictions in this respect, but by inch: they have not yet been finalized, and there are many problems that can be encountered, and the risks are relatively large. If the conditions are limited, at least we should know the following basic conditions of the company: how many years have there been in developing the first clothing franchisee, and how many direct stores there are now? How many franchises are planned to expand?

The choice between the two depends on your own investment budgets and business experience.

At the beginning of the selection of clothing franchised brands, first of all, you should know something about the clothing market of your city, especially the situation of your peers around the business circle.

If the level of consumption in your area is still not compared with the economically developed area, then you can't easily and blindly introduce high priced clothing. If you have a lot of casual wear brands that open a lot of home brands around your shop, you can miss the scope of business, lock the target in a lady's clothes or professional clothes, and the effect will be better. Or the local consumers prefer the women's clothes in Shanghai and do not like Guangdong. Then you can give priority to the brand to join Shanghai...

These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.

Before you decide to join the brand, the answer to the following questions must be very clear in your mind. What price do you want to join in the men's wear, women's wear or children's clothing brand? What kind of products can you accept locally? What kind of preferences do you want to join in the brand style of casual wear, professional wear or ladies' dress? What kind of preferences do you have to invest in clothing? How much money do you plan to invest? By this time, your target brand has been reduced to a certain extent. You may have produced several candidate brands, and then you can further screen the items according to the items we mentioned later.

This can be studied in several aspects.

First, how does the popularity of the brand in all parts of the country stand in the minds of consumers? You can directly ask Brand Company for its past sales data, and you can also learn from the side that the sales agent of the brand has handled its sales situation.

Secondly, according to the brand's

As well as product style, how many people in the area will be interested in buying this product to judge whether your target customer population is enough.

Third, it depends on whether the products are priced in similar brands.

Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict.

It should be noted that the popularity of the product is on the one hand.

The brand has been precipitating over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

Well, this is, of course, one of the most important principles.

Whether the apparel companies can give you enough profit margin is only far from enough to see the supply discount and exchange rate on the surface. There are many hidden items that you may not see.

Let's make a rough calculation.

The input you need is probably: store rent (which may be paid for three months or even half a year), shop decoration expenses (one-time input), goods capital (such as 45% of the purchase discount, then the retail value of 100 thousand yuan of goods, you need to pay 45 thousand) the monthly income of people's wages, such as the daily expenses of the store (water and electricity charges, etc.), the estimated revenue: according to the sales volume of the store's business district and the sales of the peripheral brands, it is estimated that the number of sales per day is the best and the two best plan is the best, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, estimate what the maximum profit margin you will get in the profit margin, and how long it will take, and how long it will take to recover it.