Seven Wolves Overweight Light Luxury Brand Two Mergers And Acquisitions

The seven wolves that have been creating brand names in China's men's wear industry once again appeared in the public's line of sight.

A few days ago, seven wolves securities executives said publicly that the seven wolves will continue to increase the brand operation of the luxury brands through mergers and acquisitions in the future.

In fact, as early as 2011, the seven wolves bought a luxury agency, and achieved a substantial increase in revenue and net profit.

Today, the seven wolves will start mergers and acquisitions to reverse the decline.

The slowdown, the pressure of domestic and foreign garment enterprises, and the sluggish consumption of independent brands add more uncertainty to the seven wolves' acquisition.

The seven wolves will focus on light luxury and quality items.

In addition to the existing business, senior executives from the Ministry of securities of the wolves said recently that

It will conduct light luxury brand agents, boutique operations and so on.

The future big brands will rely on the company's existing team to develop and operate.

It will be operated through investment merger and acquisition.

In fact, the merger and acquisition agency business of the garment industry is no longer a novelty. Public information shows that since 2001, garment enterprises have achieved an example of other brand agency business through mergers and acquisitions, and showed a trend of upsurge in 2011.

For example, in 2012, the news birds launched a bid to the Korean brand to buy the right to operate for ten years in the domestic market of the Korean LG fashion group's leisure brand HAZZYS. YOUNGOR group announced in 2008 that it had completed the acquisition of the new Ma group of the KELLWOOD men's business department of the US KELLWOOD company in 2008.

For the seven wolves, the involvement of luxury goods agency business is not the first time.

As early as 2011, the seven wolves bought Hangzhou Kenna Clothing Co., Ltd. and took over the domestic agency of luxury goods such as Connally and Versace.

It is worth noting that the seven wolves bought the Kenna apparel in the same year, and the profits and profits of both companies rose sharply. The company's operating income and net profit reached 2 billion 921 million yuan and 412 million yuan respectively, an increase of 32.89% and 45.61% over the previous year.

The seven wolves did not clearly point out in their earnings reports that the merger and acquisition of Kenna costumes made much contribution to their performance in 2011. However, an insider from the seven wolves told the Beijing Commercial Daily reporter that the luxury of the seven wolves' Merger and acquisition agents provided conditions for their entry into the high-end department stores. The bumper harvest of 2011 was crucial to the acquisition of Kenna clothing.

It is also because of the last experience of mergers and acquisitions agency business and performance breakthrough, the two acquisition of the seven wolves has become particularly worth looking forward to.