The Real Orlies Are Only Left To Welcome The Shuffle Period.

According to incomplete statistics, there are more than 250 orbits projects in China, including more than 100 projects planned or under construction. Many people worry that China's orlies has been "played bad" and there is a surplus.

Du Yanhong said, however, there has not been an oversupply of truly developed markets. Many orlies in China have a false reputation, and their supporting facilities are not perfect, and their products are few and the prices are high. Competitive power Not strong, short life cycle.

Cui Jian, President of excellent Ole, also said, "as far as the number of Chinese market and brand stores is concerned, the format of Oteri J is not excessive, and there is still a lot of market space. At present, a large number of stores in the name of Oteri J have sprung up to make everyone think of the excess of orlies. In fact, the sales and profits of real orlies in China are very high."

It is understood that domestic Outlet With the characteristics of polarization, there are few good brands of otter rice, but the top ranked outlets are selling well.

Data show that in 2014, orlies in China Shopping Mall The top ten sales reached over 1 billion yuan, and the total performance of ten companies was as high as 20 billion 428 million. Shanghai Qingpu outlets sales performance is more than 4 billion yuan.

Maurizio Lupi, chairman and CEO of Florence Town, once told the media that China's orlies is quite different from the mature orlies of the world, but it is constantly groping and growing. He believes that in the near future, China's Otter market will surpass Europe to become the largest market in the world.

Cui Jian said that as long as orlies planning and design, can contain pluralistic elements, the prospects for development are very good, and even many developed cities, such as Changsha, Qingdao, Kunming and so on, all have the operation conditions of outlets.

According to Du Yanhong analysis, the future development trend of China's outlets is mainly: first, the market concentration is constantly improving, and orlies is carrying out the "shuffle". The weaker orter will be eliminated by the market, and the large orter or merge will achieve "Qiang Qianghe do"; secondly, the proportion of leisure business will further improve; for the physical shopping places, increasing leisure activities will help improve the flow of people; third, chain development, with the development of some orlies enterprises, providing favorable conditions for chain development, and chain development is conducive to improving the brand image of enterprises.

"China Enterprise News" reporter learned that, at present, the domestic outlets project has shifted from a single shopping form to a compound type of urban cultural and leisure tourism shopping, which has a richer format and more emphasis on experience and leisure. More and more orteis projects begin to attach importance to the combination of different formats. The perfection of functions and the rich formats can extend the time of consumers' stay, increase the adhesion of consumers and experience consumption.

It is understood that Tianjin Florence town and Shanghai Qingpu Bailian otrice and other recently launched the two phase of the project. Some of its main business formats are retail shopping. The two or three phase will increase more experience consumption such as tourism culture, catering and leisure. These projects are the trend of the development of the complex urban culture and leisure tourism shopping.

However, Shijiazhuang orlies, who is investing in excellent Ole, is a comprehensive compound otter, which combines culture, tourism, pension, health, and pension. It has not only shopping malls, restaurants, but also telemedicine, schools, oceanarium and so on.