Card Slave Road To Raise Fund-Raising Fashion Buyer Shop O2O Project
The card has been released for nearly three months, and the company plans to issue a fixed increase plan today. The company intends to increase its stock price by no more than 75 million shares at a price of 15.25 yuan / share, and raise no more than 1 billion 143 million yuan to invest.
Fashion buyer shop O2O project
"," Italy LEVITAS S.P.A.51% equity acquisition and Dirk Bikkembergs brand marketing network construction project ", the rest is used to repay bank loans and supplement working capital.
According to the plan, the company's first issue includes the first phase of the company.
esop
(Haitong Securities Asset Management Co., Ltd. set up Haitong information management - 1 directional asset management plan of card slave Road), Weng Hua Yin,
Jiang de Hu
Li Enping, Angie Hou, Dongguan long venture investment bank (limited partnership), Guangzhou Reed Jinsheng investment management partnership (limited partnership), Liang Meiling, Hu Weihong, Kou Fengying and other ten specific investors, the lock up period is 36 months.
After the issue is completed, the controlling shareholder and the actual controller remain unchanged.
Carlo NDI road intends to use 443 million yuan for the "fashionable buyer shop O2O project".
The project mainly includes online fashion e-commerce platform and offline fashion buyer shop, and operates through O2O business mode. Through the construction of the project, the company will build the global fashion chain of cunndo fashion group around the "Internet +" background.
The construction period of the fashion e-commerce platform is 24 months, and the annual sales revenue will be about 241 million yuan after the completion of the project. The construction period of the fashionable buyer shop will be 24 months, and the average annual sales revenue will be about 362 million yuan after completion.
In addition, the company intends to use 341 million 140 thousand yuan for "Italy LEVITAS S.P.A.51% equity acquisition and Dirk Bikkembergs brand marketing network construction project".
According to the introduction, LEVITAS is mainly engaged in the design, brand promotion and authorization of Dirk Bikkembergs.
The brand marketing network construction project intends to build some 20 flagship stores in Dirk, Bikkembergs, and other brands in Beijing, Shanghai and other places. At the same time, it will vigorously develop brand dealer authorization and actively develop online sales business through O2O fashion business mode.
The company said that after the completion of the non-public offering, the company will improve the company's online and offline sales channels, enhance the level of informatization of the entire supply chain, and accelerate the pformation of the company's O2O O2O through the implementation of the fashionable buyer's shop O2O project.
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