O2O, Different People May Have Different Answers In Their Hearts.

O2O's full name Online To Offline, also known as online and offline e-commerce, is different from traditional B2C, B2B, C2C and other e-business models.

The initial argument is that O2O is to bring online consumers to the real store: online payment (or booking) goods, services, and then line to enjoy services.

By discounting, providing information and services, and pushing news from offline stores to Internet users, they can pform them into their offline customers.

In this way, offline services can be done through online showcases, consumers can screen services online, pactions can also be online settlement, and soon reach the scale.

There is also a view that O2O combines the opportunity of offline business with the Internet, making the Internet the front desk for offline pactions.

O2O closed-loop refers to the docking and circulation between two O.

Online marketing, publicity and promotion should bring the passenger flow to the line to experience consumption and achieve pactions.

However, at a forum in April this year, Ma Yun, chairman of the board of Alibaba group, said O2O was a false proposition.

In Ma Yun's view, the so-called O2O is the imagination of the traditional economy. It can be said that one day it can fly to the sky, but he has never seen a tiger with wings.

Recently, Lian

All began to attach importance to the construction of O2O.

Wang Shouwen, Vice Minister of Commerce, said in May 29th that the Ministry of Commerce recently attached great importance to the construction of physical stores, and especially encouraged the cooperation between traditional shops and online shops and electronic commerce, so as to realize the paction mode of O2O.

Encouragement from the top means

The pformation of business mode is imperative.

However, reporter survey found that the term "O2O", though

The hot debate has made some aesthetic fatigue, but most of the traditional shop operators are not cold.

Ms. Xing, who runs two stationery shops in the Chai Zhai flower market, said that now she wants to integrate online and offline, but she simply can't understand how to integrate it. "We are simply looking forward to gathering customers through the Internet to promote shop sales, but I can not understand the truth on the Internet.

I'm not the boss of Suning Appliance. O2O doesn't know what it means to me. "

A 85 entrepreneur who runs a restaurant is even witty about the Henan Commercial Daily reporter. What is O2O, can he eat?

This Saturday's dream workshop lecture, we will invite three of the most representative entrepreneurs to point out the confusion for everyone: a boss who is online and at the same time, under the thread of a line; a boss who starts to learn to use online business from a line up; a research expert will analyze which kind of enterprise is suitable for O2O operation and prove its feasibility.