LVMH And Kai Yun Group Increase Men'S Clothing Investment

In recent years,

The growth momentum has been more than women's clothing, and the fashion industry has increased the importance of men's wear.

The two leading players in the luxury goods industry, LVMH and Kering, have increased their investment in men's clothing business.

many

Big names are starting to develop men's wear lines, for example.

(Hermes), Lang Wen (Lanvin), Gucci (Gucci), Ralph Lauren (Ralph Lauren) and Du Gabbana (Dolce&Gabbana) have opened new men's wear shops in recent years.

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In fact, MK began brewing men's clothing as early as 2013.

In order to maintain growth momentum, the brand began to tilt towards the embryonic stage of men's clothing business and opened up a whole layer of space in the SoHo flagship store in New York for men's clothing sales, including custom tailored suits, shirts, ties, sportswear and accessories.

"For all the major luxury brands, men's clothing is an important element to improve the customer's lifestyle experience.

Retail is a major component of our overall growth strategy, so it is important to integrate the growth of men's clothing into this strategy.

MK chairman and chief executive officer John D. Idol has explained this to men's wear.

At this point, the president of the brand men's clothing department and the two core personnel of the creative director are "fully equipped".

Founder Michael Kors thinks Marcel Ostwald has his talent and experience, and also has the understanding of brand building, which helps MK open the men's market.

MK has launched the men's wear series since 2002. As of July last year, brand men's clothing has a total of about 450 stores in 35 countries.

In January this year, the men's wear autumn and winter series went on a casual breeze, as Michael Kors explained, "I want MK to be the clothes that men can wear when they get out of the closet when they go out early."

The brand has also been determined to take part in this summer's first New York men's wear Week held by the American Fashion Designers Association (CFDA).

Dolce & Gabbana has launched the men's Alta Sartoria since last year, and customers can only place orders in Milan flagship store if they want to buy it.

But from this autumn, stores in Fifth Avenue in New York will also open doors to consumers with customized needs.

Domenico Dolce, one of the brand double designers, explains: "we are trying to adopt this series of men who are close to men's high consumption.

They attach great importance to individualization.

Probably from the Middle East, Russia, China, or Switzerland, Singapore and the United States, but no one wants to dress like others. "