Men'S Wear Market: O2O Customized Attention

Unlike British high-end fans, men's clothing custom must be "grounded" when they want to go to the public in China.

For the vast majority of young customers in the north, the traffic jam in cities may make them reluctant to spend a lot of time on custom-made clothes on the road, nor do they care to pursue Italy top fabrics or Fritillaria cuff links.

They may just want to solve the problem within thousands of budget, and at the same time, it is better to stay at home.

Garment customization O2O is gradually becoming a major direction for the garment industry to move closer to consumers.

In the near future, focus on O2O

The custom brand Avon tailor announced the harvest of 150 million yuan B round of financing, from Junlian capital investment, IDG and investment.

According to media reports, Evo tailor has set up offline experience stores in 30 cities throughout the country. This year, the custom tailoring platform is launched to provide door-to-door customization services for users.

At present, customized services are opened in 2 cities such as Guangzhou and Shenzhen. The platform also recruits more than 100 professional training fashion consultants to provide door-to-door custom shirts and door-to-door clothing care services.

The team said that this round of financing will be mainly used for information technology investment, introduction and training.

Consultants and new cities are expanding to 50 cities this year.

The team members said that the demand for personalized clothing for men's clothing will be stronger and stronger, but the pure Internet method can not solve the problem of experience completely.

In the field of custom-made, we must take the road of combining physical stores with the Internet.

One of the characteristics of customized services is the high turnover rate. When customers complete a customization, the related body type

It will be recorded in the background. In the future, only the fabrics and styles will be selected directly, and the customized garments will be received in a relatively short time.

In addition to Internet start-ups, many clothing listed companies are already in the field of O2O customization.

Lu Tai, as an old fabric producer, invested in Rutai fiber early this year, and promoted customized services in Beijing area. The old bird suit manufacturers of the wedding bird and Dayang creation company have also launched a customized online and offline business, which has no inventory, high gross profit margin, little reliance on physical outlets, and is conducive to the spread of high-end brand image.

However, the industry also pointed out that making a good suit and choosing a high count number of men's shirt is now not only the demand of the elite industry men's clothing.

In the face of the "interactive" platform of "oi", how to dress is a hot topic for many users.

Many of them showed strong interest in custom-made shirts and suits.

This shows that custom-made men's wear is becoming popular. As the demand expands, the price of men's clothing will become more popular in the future.