XTEP Leads &Nbsp; Fujian Shoes And Clothing Enterprises Invest In Taiwan.

March 22nd, Taiwan and Hongkong, Singapore, Dubai and other cities are a strong launching station. By setting up such a launch station, they can well radiate into the surrounding areas, such as the Asian market and the Middle East.

It is impossible to find vice president Ye Qi's figure in XTEP headquarters in Xiamen these two days.

He appeared on the 2011 Taipei national marathon stadium, which opened in March 20th, but he did not go to the gold medal. Instead, he acted as the world's top partner of the Taipei National Road marathon and the only designated sports equipment sponsor.

In recent years,

Taiwan's future

There are 300 XTEP stores.

After 4 hours of running in the sun, ye Qi thinks sponsorship is worth it.

In May 11, 2010, XTEP officially opened in Taiwan's West Gate store and became the first sporting brand in the mainland to enter the Taiwan market.

Sponsoring the Taipei marathon is an important step in promoting its brand and realizing its internationalization.

"It should be said that Taiwan plays an important role in the strategic layout of XTEP brand."

Zhuang Zhaohui, the head of XTEP, told reporters that Taiwan, like Hongkong, Singapore, Dubai and other cities, is a strong launching station. By setting up such a launch station, it can well radiate into the surrounding areas, such as the Asian market and the Middle East market.

"In the future layout of the entire Taiwan market, there will be 300 XTEP stores.

We will adopt new sales models in Taiwan, such as setting up special children's playground, 3D game area and bicycle service station in the store.

Shoes and clothing enterprises in Fujian

Keen to invest in Taiwan

XTEP landed in the Taiwan market for the first time, and joined the Taipei National Road marathon for the first time, creating the first place for the mainland sports brand to take an active part in Taiwan sports industry.

With the improvement of cross-strait situation and the planning of the West Coast Economic Zone, more and more shoe and clothing enterprises in Quanzhou are eager to try.

Reporters learned that, the same as Fujian shoes and clothing enterprises Anta, PEAK, Li Lang, nine Mu Wang and so on are ready to set up offices in Taiwan.

PEAK CEO Xu Zhihua has revealed that a number of Taiwan retailers have been negotiating with PEAK about agents and franchisees. If conditions are appropriate, they are willing to try to open shop in Taiwan.

Public information shows that since the opening of Taiwan's mainland investment to Taiwan in 2009, the amount of investment from mainland enterprises to Taiwan has reached US $108 million, of which Fujian enterprises accounted for 70%.

This year, when the framework agreement on cross strait economic cooperation came into effect, it accelerated the pace of land capital.

Among them, shoes and clothing enterprises are particularly keen.

According to the analysis of the industry, Taiwan's local market is dominated by Adi, Nike and Puma, while XTEP's popularity oriented brand is not large. This left room for XTEP and other mainland footwear enterprises.

Zhuang Zhaohui said that besides the Taiwan market, the mainland shoe and clothing enterprises also value Taiwan's ability to radiate the Southeast Asian market.