In The Period Of 12Th Five-Year, New Health Doctrine Was Popular &Nbsp; The Footwear Industry Faced Three Changes.

On March 21st, when Wen Jiabao made a government work report at the four session of the eleven National People's Congress in March 5th, he said, "we need to accelerate the pformation of the mode of economic development and readjust the economic structure.

Adhering to the path of new industrialization with Chinese characteristics, promoting the deep integration of informatization and industrialization, upgrading and upgrading the manufacturing industry, and fostering the development of strategic emerging industries. "

(see the outline of the Twelfth Five Year Plan for national economic and social development) (Draft).

Bright banner of health

Yu Jinhua told shoe industry brand observer Tan Ru, after 30 years of development after reform and opening up, China's leather industry

What is new health theory? Yu explains that new health theory is an industrial trend based on health, environmental protection and low carbon. To some extent, it represents a value trend of entrepreneurial development in the post crisis era.

It is not only the product of modern traditional industry and healthy consumption, but also embodies the supremacy of health in terms of values, demands that industry adapt to healthy development and products meet the demands of health concept.

For the industry, the new health theory requires the industry to carry out environmental protection to achieve low-carbon development; for enterprises, new health theory requires enterprises to infiltrate into the scientific and environmental protection concept in design, production and operation; for products, the new health theory requires that the products developed by enterprises should pay attention to the physical health, mental health and human health of consumers, thus contributing to the overall health of consumers.

In 2010, the company started to advocate new health theory and promoted new health theory in the aspects of enterprise development, product research and development, brand concept and so on, making it a new healthy and healthy hunting banner.

A few days ago, at Gilda's 2011 national marketing conference, general manager Li Guohua made clear the strategic goal of Gilda's "12th Five-Year" period - trying to make Gilda brand the first brand of environmental protection and health shoes, and carry out the new health doctrine to the end!

New health will be popular.

In the post crisis era, as the export of leather products is increasingly restricted by foreign green barriers, coupled with the continuous strengthening of domestic environmental policies, the brutal competition in the market will eliminate the uncompetitive small and medium-sized enterprises.

According to Su Chaoying, Secretary General of China Leather Association, the biggest focus of China Leather Industry in 12th Five-Year plan is energy saving and emission reduction.

During the "12th Five-Year" period, nearly 1000 leather manufacturing enterprises with annual output of less than 30 thousand will be eliminated, and the emissions of major pollutants will be reduced by 10%. The emissions of COD and ammonia nitrogen compounds will be reduced by 10% compared with the end of 11th Five-Year.

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Zhang Shuhua, chairman of China Leather Association, believes that although the leather industry has made great progress during the "11th Five-Year" period, brand building and patented technology are still weak links in the whole industry.

During the "12th Five-Year" period, the leather industry will pay more attention to environmental protection, technology, efficiency and quality, and strive to realize the pformation and upgrading of leather industry and usher in a broader space for development.

There is no doubt that during the "12th Five-Year" period, the new concept of health will permeate every development cell in the leather industry, and will lead the leather industry to a new era of environmental protection, low carbon, healthy and scientific development.

A few days ago, the "main area" of the leather industry in Fujian province again issued a heavy blow, and issued the "Fujian leather industry main pollutant total reduction plan", strictly controlling the total amount of two chemical pollutants COD and ammonia nitrogen (NH3N) emissions.

Fujian plans to reduce COD emissions in leather industry by 40% in 2015 compared with 2008, and NH3N emissions will drop by 36% over 2008.

The plan has made a detailed decomposition of the total reduction task of the nine cities and districts in the province, and requires all leather enterprises to adopt the cleaner production technology recommended by the state, adjust measures to local conditions, implement water reuse for factories, strictly carry out separate treatment of chromium containing waste water, realize the "five water diversion" of chromium containing wastewater, sulfide containing wastewater, comprehensive wastewater, domestic sewage and rainwater, and implement cleaner production audit in stages and batches.

The productivity index of leather industry in Fujian ranks first in the country. The introduction of the plan indicates that the new health doctrine will become popular in 12th Five-Year.

New health theory will promote the three major changes in leather industry

"Environmental issues are major issues of people's livelihood".

On December 2010, Li Keqiang, vice premier of the State Council, said at a symposium on the application of China's environmental macro strategic research results.

Obviously, environmental protection has become an important factor to maintain the happiness of people's life, and is also the inevitable pursuit of the development of the times.

Compared with the leather industry, environmental protection work is more important than ever during the "12th Five-Year" period. Yu Jinhua asserted that the leather industry's banner of new healthalism can at least promote three major changes in the leather industry.

Idea: from profit first to "people-oriented" pformation

The leather industry's pursuit of profit maximization is understandable, but the leather industry is ultimately serving people, just like Hu Jintao's speech at Yale University: "heaven and earth do not belong to people".

Therefore, the new health theory requires that the products developed by enterprises should pay attention to the physical health, mental health and human health of consumers, which is conducive to the overall health of consumers. At the same time, the new health philosophy seeks to penetrate the concept of "people-oriented" into the development of the industry, care for people, pay attention to humane care, arouse people's subjective initiative, create a good employment environment, maintain harmonious labor relations, guide enterprises to accelerate pformation and upgrading, change the pattern of enterprises relying on overtime and low wages to gain competitive advantage, gradually improve the conditions of public service, and fully arouse the subjectivity, initiative and creativity of workers.

Industry: from extensive to environmentally-friendly

Since the reform and opening up, China's leather industry has made great achievements, and to a certain extent, it has benefited from China's environment, resource advantages and cheap labor force.

However, the rapid development and expansion of leather industry rely on labor, resources and environment, which have entered the era of high cost and shortage. The implementation of ecological testing and certification for leather products has become a prerequisite for international market access.

In August 8th last year, the Ministry of industry and Commerce made a public announcement on the list of 18 enterprises to eliminate backward production capacity, which involved leather tanning industry.

Therefore, new health advocates require the leather industry to carry out environmental control in the "12th Five-Year" period, eliminate backward production capacity and achieve low carbon development, widely adopt clean production and energy saving and emission reduction technologies, quickly eliminate high-energy consumption and high pollution production technology and technology, realize the benign interaction between economic development and energy utilization and environmental protection, promote healthy and sustainable development of the industry, break the EU's "green barrier", and establish a production and testing system that is in line with the international practice, thus completing the historical pformation of the leather industry from extensive to environment-friendly.

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Products: from focusing on quantification to focusing on functional pformation

At present, China has become a real leather power country in the world. Leather and its products earn the first place in foreign trade for 6 consecutive years. The output of leather making, shoemaking, leather clothing, bags and fur clothing ranks first in the world.

However, while China's leather industry is expanding its products, its ability to compete with its own brands in the international market is obviously insufficient.

New health theory requires us to change our traditional extensive development while strengthening our independent innovation and research and development of high value-added products, such as thin skins, water washes and decorative leather.

In addition, shoes, leather goods, leather goods, fur clothing, leather products need to pay more attention to the use of environmentally-friendly green materials, energy-efficient machinery and equipment, more focus on the development and development of new technology and new functional products, so that in the "12th Five-Year" period, China's leather industry must cultivate a group of independent innovation capability and independent brand, rapidly promote industrial upgrading, and increase the core competitiveness of the industry.

Yu Jinhua, chairman of the JD Company, told the shoe industry brand observer Tan Ru that with the improvement of people's living standards, consumers are more and more interested in the quality of life, and consumers' demand for leather products is higher and higher.

At present, the nano functional air conditioning shoes developed by jelda are constantly upgrading and getting the favor of consumers. This shows that the functional health of products is a trend.

I believe that during the "12th Five-Year" period, under the guidance of new health theory, the types and functions of leather products will continue to increase and expand.

Yu Jinhua asserted: there is no doubt that in the "12th Five-Year" period, raising the banner of new healthalism is the demand for the development of the industry, and is also the demand of the times, and it is also the demand of consumers.