Male College Students Start Their Own Business With A New Doll Shop &Nbsp.

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Resigning from comfortable and decent work, the young men resigned from their homes. In April 22nd, Huang Xing Road Pedestrian Street in Changsha, Liu Shenjun looked very shy. I was originally a more introverted person.

But behind him, a boutique shop in boutique has been filled with colorful puppets. No one could have imagined that these fashionable dolls were all made by hand and his girlfriend.

Liu Shenjun, 29 years old, is a native of Liuyang. From childhood, he likes writing and drawing. He is determined to engage in painting related work. I like to live in a world of fantasy.

After graduating from the Art College of Hu Nan Polytechnic University in two, Liu Shenjun spent hundreds of dollars in search of Shanghai. He made an animation designer in a global game company. He participated in the design and production of many excellent animations and games. He enjoyed an excellent and relaxed working environment in the top game companies, and became famous in the industry.

Every day I go to work on time, and I do not need to be exposed to the sun and rain. Many students who have not found the ideal job envy him for their comfort.

But Liu Shenjun was not satisfied with this kind of comfort. Gradually, he was tired of this daily pace of work. I knew that if I went on like that, I would become insensitive.

So Liu Shenjun wanted to start his own business. At the beginning of two, 00 and seven, Liu Shenjun resigned from the enviable job.

Entrepreneurship? Do you think it's a game of playing the house? Is it so light? Liu Shenjun's parents rebuked him on the phone after he was informed of his son's resignation.

Yes, where should we start our business? In the blame of parents, Liu Shenjun discovered that he did not have the capital to start his own business, nor did he have a clear direction for entrepreneurship. Only then did he realize the seriousness of the problem.

Liu Shenjun, who lost his job, wanted to think calmly about what to do next. He called his parents and said he was going to Tibet to travel. He switched off his cell phone and rides on a bicycle.

From Shanghai to Lhasa, Liu Shenjun relied on cycling for pportation. He rides for nearly two months.

Although people are thin, Liu Shenjun thinks it's worth it. At least, this trip to Tibet has trained my will.

In Lhasa, Liu Shenjun finally found the way to start a business.

In Lhasa, Liu Shenjun saw a Tibetan man selling a small embroidered cloth bag, which was very beautiful. Almost all the tourists would go to patronize.

Liu Shenjun wondered what business was so hot. He also squeezed over to look at it, and was immediately attracted by the exquisite workmanship little cloth bag, so he pulled out 30 yuan to buy one.

In addition to this little cloth bag, Liu Shenjun didn't bring anything back to Tibet. He thought about it all the way: "if I opened a shop in Changsha with a hand-made cloth bag, would I find the way to start a business?"

Two in June, 00, seven, June, Liu Shenjun returned to Changsha and searched the Internet for information. He found that there was not a hand made DIY doll shop in the city. But many netizens complained that they could not find a fashionable and fancy hand-made doll in many places. He was aware that this is an excellent business opportunity.

But after returning to Changsha from Lhasa, Liu Shenjun did not immediately decide to engage in puppet design, but did a thorough market research.

After market research, he felt that there were too few dolls with design ideas and tastes in the market, and most of the puppets were only suitable for more than 10 year old teenagers. With the maturity of a group of people after 80, a more sophisticated and thoughtful puppet could satisfy their needs.

So they think this is a market gap and start action at once.

Two in July, 00, seven, in July, Liu Shenjun borrowed thousands of yuan to rent a house in West Lake Road, salty Jia Nian lake. He called his girlfriend Yi and two college students, and began to design and make hand-made dolls in empty rooms with solid knowledge of art and almost fanatical interest.

Hand in hand with girlfriends, handmade DIY puppets are popular.

At the beginning of his career, Liu Shenjun's assets were brushes, white paper, a simple knife and a sewing machine.

Liu Shenjun bought a pile of white paper, trying to draw cute cute cartoon animals and ornaments on every piece of paper, and then asked his girlfriend, ah Yi to sew it according to the blueprint.

However, Yi ran up all night, and it was hard to sew out a red spider. But Liu Shenjun smiled bitterly.

In my imagination, this is not the effect at all.

Liu Shenjun admitted that the initial stage of research and development was painstaking because he was an animated image designer who liked to design all kinds of weird images, but it did not know the knowledge of tailoring and sewing. Many images were very beautiful when they were painted on paper, but when they became solid, they were not ideal.

After careful discussion with several students, Liu Shenjun finally found some tricks. In order to find a suitable cloth and a delicate part, he ran to the developed markets such as Guangzhou and Hangzhou to find materials.

A few days later, after repeated communication with his girlfriend, he opened the spider's heart and reworked it for a night. Finally, he made an ideal result.

Looking at the exquisitely red heart spider, Liu Shenjun, who had been seriously asleep for a few days, finally showed a smiling face. He tried to show his favorite work which was coagulated with effort to a nearby female college student.

The female college student took out 200 yuan into the pocket of Liu Shenjun, grabbed the red spider and took it in his arms.

Holding the first income of starting a business, Liu Shenjun did not say how excited he was, and his girlfriend, Yi, ran to the night snack stand for a delicious meal.

On the second day, two people decisively decided to sell all kinds of high-end fabrics wholesale, and began mass production of puppets. I reckoned, plus rent, and invested 20 thousand yuan in the early stage of entrepreneurship.

After more than two months of groping and continuous improvement, Liu Shenjun and his girlfriend, Yi, rushed to work day and night, and produced a number of handy puppets, including twelve zodiac signs, pillow, cloth bag and so on.

Liu Shenjun and his girlfriend found several shopping malls with confidence in holding samples, hoping to sell them in the mall by way of consignment.

Unexpectedly, the staff of the mall disdained to say, "what do you make by hand, no factory produces beautiful dolls, which customers will see it?"

Unexpectedly, only four days later, the first batch of 20 styles and more than 200 hand puppets were sold out.

Because of the low selling price and the profit sharing of the shopping malls, Liu Shenjun's first hand puppets did not make any money, but he had the bottom of his mind. While continuing to make his puppet, he thought out a brand new way of selling: he and his girlfriend were responsible for making the products, looking for franchisees to open the store sales, and in order to attract the franchisees, he offered no money to join the club.

Because he had no money to advertise, Liu Shenjun posted his thoughts on a website forum.

Two at the end of 00 seven September, the first franchised store in boutique Pavilion opened in Changsha pedestrian street.

Wow, it's too personal. It's too stylish.

When the shop opened, a large number of fashionable young men and women were attracted, and the business was very popular. Liu Shen Jun, who was still in the bottom of his mind, saw this hot scene and could not help but sigh.

After observing for several days, Liu Shenjun gradually concluded that today's fashionable young men and women want to show their distinctive personalities, and also want to show their charming and elegant aspects. Therefore, for the young men and women working at work, the small hand puppets are their fashionable ornamental accessories, and the slightly larger hand puppets are the first choice for them to decorate their warm homes.

The puppet couple hoped that the design of the puppet would also lead to a happy future. When Liu Shenjun and his girlfriend, Yi Yi, were preparing for the more than 20 puppets that were produced in a big way and repeated their research, one thing led him to diversify.

Two during the 00 seven national day, Liu Shenjun came to the boutique store in the pedestrian street, and just met a young man with his girlfriend buying a handmade doll.

Your things are very good, but the quality is still a little bit odd.

It turns out that the young man wants to buy a doll that can represent love and give a girlfriend to his girlfriend's sister. However, they choose an hour, and they don't just get out a heart cushion.

This incident touches Liu Shenjun deeply. He is sensitive to the fact that if the handmade puppets are not designed and produced in a variety of ways, the customers will have a sense of repetition and boredom for a long time when they are fresh and fresh. Therefore, he must constantly introduce new ideas to satisfy the diverse needs of different customers and retain repeat customers with new products.

Liu Shenjun bought the latest information on animation design, and tried to inspire inspiration. At the same time, after a period of tailoring and sewing, his skills became more and more mature.

Having caught the psychological characteristics of fashionable men and women, Liu Shenjun and his girlfriend adjusted the series and styles of hand-made puppets, mainly making cheap and cheap fashion accessories series, mini makeup series, warm family series, family friendly series, cartoon style series, mini style series and so on. They are not only fashionable in style but also fashionable and personalized, and break new products with the change of season and tide, timely adjust product types to fully meet the needs of fashionable men and women in different seasons.

Although it is a small venture, Liu Shenjun attaches great importance to legal production.

Two in 00, seven August, Liu Shenjun registered the fantasy studio in the Yuelu District industry and Commerce Bureau. This name not only embodies the creative position and romantic color of the hand puppet, but also sets Liu Shenjun's infinite expectations.

In the same month, Liu Shenjun also registered a trademark for cloth house in hand puppet, with a homophonic and distinctive personality, which caters to the taste of fashionable young people.

Nowadays, Liu Shenjun and his girlfriend have made a preliminary return from the start of their own business. The small rental house has not been able to meet the expanding production demand. In March this year, he rented another more than 100 square meter house as a production workshop, and hired six sewing workers to meet the market demand.

According to Liu Shenjun, boutique store has developed to three, distributing in the pedestrian area of Changsha pedestrian street and Wuyi Square, and every franchised store is booming.

And Liu Shenjun himself, a month's net profit is more than 15 thousand yuan, the next step I will choose to continue to develop free franchised store.

Liu Shenjun emphasized that the reason why the first achievement of today's house was achieved mainly depends on their excellent team. Designing a truly creative product is a key factor in the success of the brand, and the quality of the product directly depends on the quality of the team.

In the future development, he will constantly increase the fresh blood, keep the product constantly updated in the market, and make the product more systematic, do more services, and gradually develop outward.

When I succeed, I will buy a house and buy a car to get married.

When it comes to future development, Liu Shenjun has no vision.