Shoes And Clothing Enterprises Are Stimulated By E-Commerce To Form A New Cooperation Mode.

On March 21st, the reporter learned from the ninety-ninth China footwear industry, leather goods fair and the "famous brand shop" Organizing Committee that the exhibition hall is located at Tao Xiu net, Holle, Jingdong mall, and shoe net.

It is understood that in addition to the traditional electronic platform such as Le Tao net and racket net, we also have B2C e-commerce platforms independently operated by brands, such as BELLE's official shopping website.

BELLE, which has R & D and offline sales channels, has chosen to open online "official store" Tao Xiu net. On the one hand, it is optimistic about the market space of net sales, and also to attack many criminals who are selling fake products on the Internet under the banner of BELLE.

Now, BELLE Tao Xiu network is going to make a high-profile appearance at the Shanghai exhibition. What kind of abacus is it?

Tao Xiu network responsible person said, Tao Xiu network holding BELLE's brand (BELLE, Staccato, he, Teenmix, etc.) "Internet" power, last year, the network sales amounted to 100 million yuan, an important reason is "embrace survival", which is one of the charm of BELLE mode: multi brand to achieve multiple styles, coupled with the sales of Baozhuang, to meet the needs of female consumers "fickle".

In early 2011, the American venture capital company injected a lot of financial support to Tao Xiu net, so that Tao Xiu network firmly strengthened its new thinking -- Based on the existing product line of BELLE, adding more shoes and leather goods brand shelves, making bigger and stronger Panxi network business platform, and becoming the "electronic version BELLE" holding the net goods brand group in one fell swoop.

The ninety-ninth China footwear trade fair and the "famous brand shop" docking exhibition, which will be held in Shanghai on June 1, 2011, will coincide with the current demand of -3.

　　作為中國第一專業權威成品鞋及皮具展，第99屆上海“鞋博會”擁有強大的品牌吸引力，參展品牌有來自臺灣、香港、澳門、福建、廣州、浙江、四川、重慶等地各具特色的中國成品、皮具品牌，如阿瘦、安踏、匹克、幫登、臺灣ABC、康奈、奧康、卓詩尼、亨達、金猴、愛米其、克克、卓怡等，更有來自意大利、西班牙、日本、葡萄牙、德國、美國等地的國際頂級品牌助陣，如葡萄牙MAISON、意大利ENRICOCOVERI、日本麗格、德國GALLOTTI、HIBIS、西班牙dogs和tob、瑞士RODO、美國freemada等，除此，迪寶.阿治奧、雅樂士、鐵三道、GOLDENPARTY、CHCH、FRANCINEL&CO、四季熊、琪勝、將門等擁有國際設計研發和制造能力的外銷轉內銷型企業作為該展會的新生力量，更被很多商家視為“準客戶”。

The more than 1000 department stores and more than 300 Chinese retail chain shoe cities, as well as more than 10000 terminal agents and retailers, become the "hidden customers" of e-commerce operators. They hope to find the future partners through the initial communication of this exhibition.

Xue Lijun, the general manager of Shanghai Baicheng Business Service Co., Ltd., the ninety-ninth China footwear trade fair and the name name store in 2011, said, "the reason why the B2C e-commerce alliance is a major highlight of this exhibition is to meet the needs of customers, whether it is active or passive, traditional shoes and leather enterprises have shown great interest in electronic commerce, but lack of good platforms, models and talents, so that their online channel expansion is a little hard to do."

This exhibition hopes that through the forum discussion, field docking, business negotiation and other ways, we will push forward the three party zero distance business matching of product supply, website operation and professional service, and promote the development of e-commerce industry.

After ten years of accumulation, e-commerce has ushered in a new blowout development.

{page_break}

In 2010, it was praised as "the first year of e-commerce" by the industry. Footwear e-commerce has also been developing rapidly in this year, attracting many venture capitalists to enter.

Good Le buy, Le Tao net, Taobao shoes hall, shoe net, Jingdong mall, Dangdang...

In 2011, many traditional enterprises, after wait-and-see period and exploration period, became more aware that expanding the Internet channel is the only way, but we must rely on the strength of the platform.

Traditional enterprises' "e-commerce", brand enterprises, professional exhibitions and famous electronic platforms will work together to open up a new mode of business cooperation in the field of e-commerce. This is really looking forward to three.