Exclusive Interview With Feng Yonggang, Footwear Industry: Key To Shoe Product Development

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Exclusive interview with Feng Yonggang, footwear industry: key to shoe product development

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1, during the two sessions, what are the hot spots of the "two sessions" that you are most concerned about?

Feng Chairman: in this year's "two sessions" proposals, Chairman Feng is most concerned about the proposal for innovation in manufacturing industry.

2, it is understood that in the proposals of the "two sessions", proposals for innovation in manufacturing industry have attracted wide attention. Please talk about the understanding of innovation and the development in innovation.

Chairman Feng: first of all, the industry pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with strong innovation ability and standardization will go to the road of pformation of industrial upgrading. Some enterprises that rely on production cost to win will go to the mainland where production costs are more favorable; secondly, upgrading and upgrading their own brands.

In the future, the development of China's footwear industry is bound to move from the low-end market to the high-end market, from quantity to quality and efficiency. Upgrading and upgrading is the way to go.

3, due to the price increase of raw materials, the appreciation of RMB and the increase of labor cost, a series of factors have led to the management of shoe enterprises in a dilemma. How do you think shoemaking enterprises can solve these problems?

Chairman Feng: 2011 is the opening year of China's implementation of the 12th Five-Year plan. China's footwear industry will still face enormous challenges. The three major mountains, including appreciation of the renminbi, rising production costs and labor shortage, will still be heavily pressing on Chinese shoe companies.

The relative profit is getting thinner, and the competition of shoes and leather enterprises will be more intense. The Chinese footwear industry will be stronger and weaker, and the elimination rate of Chinese shoe enterprises will increase.

Shoe enterprises are constantly upgrading and pay more attention to product research and development. Shoes companies are eager to have their own unique products and brands to win market competition.

4. Among the 24 indicators proposed in the "12th Five-Year" plan, the green indicators accounted for 1/3 (8), and the "green development plan" in the real sense.

It can be seen that green development is the biggest highlight of the 12th Five-Year plan. How do you think the shoe industry should respond to the "green development plan" of the two sessions and turn to a resource conserving and environment-friendly industry?

Chairman Feng: green development is the biggest highlight of the 12th Five-Year plan, and the most important point in planning China's leather industry is energy conservation and emission reduction.

The footwear industry in China is heading for a new era of environmental protection, low carbon, healthy and scientific development. More and more Chinese shoe making enterprises take the green operation as the key to the new upgrading of the footwear industry, and science and technology once again become the soul of leading and promoting the development of the industry.

Shoemaking industry must determine the development concept of "green" as the core, actively advocate the environmental protection concept of energy conservation and emission reduction, strictly control each shoemaking link, make strict quality standards, technological processes, ensure first-class quality, adopt environmentally friendly, low carbon, non-toxic, recyclable materials to achieve high quality and low pollution output of products, and use advanced science and technology and innovative design concepts to improve the added value of products, and make unremitting efforts to realize the three benefits of economic, social and environmental benefits, and create a healthier and more harmonious living environment for ourselves.

5, 2011 is the opening year of the national 12th Five-Year plan. Please talk about the prospect of the domestic footwear industry.

Feng Chairman: Feng chairman believes that China's shoe enterprises only seek breakthroughs in product development and technological innovation, and constantly increase R & D efforts and technological pformation, such as the use of non-toxic environmentally-friendly shoe materials, such as the establishment of a new standard system. Only by achieving the three benefits of economic, social and environmental benefits can Chinese shoe enterprises go international.

Today, the shoes of the card industry can not only meet the high quality demand of international partners, but also satisfy the needs of the vast number of domestic consumers.

One of the missions of cam meDo is "fashion and beautiful world". Every card, every store and even every pair of products of the card company in the United States can bring shopping mall, bring the city and bring every consumer a sense of beauty and enjoyment.

With the growing popularity of the brand, Chairman Feng believes that the company will achieve the dream of all partners.