Koo Koo: Once Again, I Want To Be The Boss.

Mrs. Curie once said, "man needs the dreamers most, but they often neglect themselves."

Such is Gu Yongqiang.

Looking at the rising sun masculinity, the Xidan girl and other "grassroots stars" appeared on the 2011 spring festival gala, as China's largest video website.

"Again

White skin, well-developed glasses and steady conversation make Gu Yongqiang look more like a steady scholar.

But in fact, his courage is amazing.

In 1966, Gu Yongqiang was born in Hongkong and studied at University of New South Wales and University of California at Berkeley in Australia.

After graduation, Gu Yongqiang, who has joined the bain investment company, was admitted to Stanford University.

At that time, the company was willing to cover all his tuition fees, only one condition - "after graduation, return to the company for two years".

He agreed.

However, in the campus of Stanford University, Gu Yongqiang was successfully "Xian brain" and decided to start his own business.

He pulled out all his savings and borrowed twenty thousand or thirty thousand dollars to give the bain investment company a 60 thousand dollar penalty, and then took a plane to Beijing.

One summer in 1998, in a coffee shop at Beijing International Hotel, Gu Yongqiang was drinking tea.

In 2004, Gu Yongqiang suddenly had the intention of success and retreat.

He found Zhang Zhaoyang and said he wanted to leave. The reason was to accompany his wife to study.

However, he did not accompany his wife for too long.

In 2006, he took out all his family property - $3 million, and founded Youku.

Reporter: why do we have to leave the Sohu to do video sites?

Gu Yongqiang: leaving Sohu network is mainly due to three factors: Heaven, time, place, and people.

"Sky time" is that we saw the popularity of broadband and the wide application of video, and needed a good video website in the market.

"Geography" is my team is in the domestic Internet and media circles for more than ten years, has the core competitiveness and experience of the elite.

"People and", that is, I personally like watching videos, like shooting, traveling, doing this line is not tired at all.

Now, I feel that working everyday is the happiest thing to do with the people I like.

Reporter: when you left the Sohu, you also said tough words.

Koo: ha ha...

I said something tough at that time.

The first sentence: "I want to go to a company with less than 100 people to start a business"; the second sentence: "I want to be the boss again."

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"Besides video, Youku does nothing."

In order to keep pace with the fastest speed, he defines the development mode of Youku as "nothing but video, Youku does nothing; as long as it's video, Youku does everything".

Relying on a series of hot social events, Youku broke through.

Since then, Koo has launched the "grassroots Star Program" (also known as the "cattle program").

He employed more than 2000 people throughout the country to film stories about the interesting and special lives of ordinary people.

The editors of Youku network are looking for and examining candidates who can reach "grassroots stars" for 24 hours, and promote them.

In 2010, Youku launched its own short film "the ten youth series", one of the old boys, which created a network record of 4 million hits and led the whole society to "nostalgia".

Reporter: Youku has made many "grassroots stars". Who impressed you most?

Gu Yongqiang: in 2009, the students of Harbin University of Science and Technology sang a "I believe", creating 3 million hits on Youku Internet.

This song also sang our dreams, telling people to believe in their dreams.

Now, I also like the sunrise manly spring.

Reporter: why can Youku dig so many "grassroots stars"?

Gu Yongqiang: first of all, we have an open platform.

Secondly, we have many patting people (using digital devices to shoot images or videos, uploading them to the network through computer editing and processing).

On the top of Youku net, you will get 1000 yuan bonus.

Now, Youku covers more than 200 million of households and office users and 60 million Internet cafes users.

The influence of this platform is what many people yearn for.

The key lies in "focus, innovation and cooperation".

In 2009, Youku's annual revenue exceeded 100 million yuan.

In December 8, 2010, it was successfully listed in the US NYSE, with a market value of more than 3 billion dollars.

Now, Gu Yongqiang wants to explore a model of his own development.

Reporter: from Youku network to listing, what is your greatest feeling?

Gu Yongqiang: happy and busy, like a middle school student enrolled in a university.

Over the past 5 years, our team has been working towards a dream.

On the day of listing in the United States, it is a happy day for Youku people and a day to share.

Our management went to New York to celebrate the bell and fly back to their city to work.

Successful listing is a new opportunity for our future development.

Reporter: why can Youku succeed?

Gu Yongqiang: the key lies in the "focus, innovation and cooperation" of the development of genes, and the application of the "China model".

For example, the content of the best video websites in the United States is mainly based on original short videos, but this form of video is difficult to be widely accepted in China, because Chinese netizens prefer to watch TV variety shows. American Internet users cover almost all ages, while Chinese netizens are aged 18 to 40.

The Chinese model is actually beyond the US model.

Reporter: now many young people want to join Youku. Do you have any suggestions for them?

Gu Yongqiang: there are only 3: one is cooperation, the first, second is success or failure, and three is love for video.