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    Luo Yonghao: An Entrepreneur'S Story Of An Idealist

    2011/3/11 16:40:00 353

    Venture Market Experience


    Luo Yonghao, a high school dropout, used to set up stalls, open lamb kebabs, and make small businesses.

    business

    Do futures, sell computer accessories, engage in literary creation.

    From 2001 to 2006, he was taught at Beijing New Oriental School, and was very popular with students because of his humorous and highly appealing temperament.

    In the name of "Lao Luo quotes", it became a peculiar cultural phenomenon.

    Among them, "vigorous life needs no explanation" has become the motto of many young people.

    At present, Luo Yonghao has established an English training school with his former New Oriental teachers' friends.


    An idealist.

    Entrepreneurship

    Story


    The whole lecture revolved around Luo Yonghao's creation of his English Training School: Lao Luo training.


    The first investment of the school came from 3 million of Luo Yonghao's friends who hadn't seen him for more than 10 years, about the process of two people's acquaintance. Luo Yonghao joked that it was because he borrowed films from teenagers, and he never changed short, so that the other side realized the charm of his personality.


    In the beginning of the market research, Luo Yonghao found 3 schools in English training: "Magic School", "fix school", "no no no pie", so as to strengthen their determination to improve the quality of school running.


    Without any business experience, he began his self-taught career.

    Marketing

    He saw "consumer behavior" and "consumer psychology". He was not satisfied with the work of graphic designers, he taught himself animation design, from poets to English teachers, from Niu Bo net to design for advertising himself, every step Luo Yonghao took was solid, because he said he could not get his own way, so how to do it perfectly.

    "Only paranoia can survive." Luo Yonghao thought that only paranoia can be perfect to succeed.


    He manages his business with idealism.

    On the first leaflet, he wrote, "it's not too bad to sign up."

    He said, "there is not a drop of blood and dirty things in my business. He manages his business with diligence and wisdom. The video advertisement of the MIDI Music Festival, through the FUCK over and over, and finally what you understand in addition to FUCK, please go to...

    The result was a great applause from the whole audience. He could not stop for a long time. He used his pragmatic management to manage his business: overtime pay, five risks one gold, paid annual leave, year-end pay raise, genuine software and accounting.

    Nothing is eloquent, but a kindly moving.


    "In the struggle between the ideal group and the interest group, it always ends up with the winning of the ideal group."

    Luo Yonghao insisted on this way and walked all the way.


    Idealists who walk away from each other


    This is the most familiar old Luo quotes.

    The reporter interviewed the audience at random before the lecture began, and several students said they knew Luo Yonghao from this sentence.


    Luo Yonghao himself said that he would be physically repugnant to this sentence at present.

    "I have said a lot of good things, but this casual phrase has been remembered, and it is more famous than I am."

    {page_break}


     

    This child, who was thought by the teacher to be "complex" from kindergarten, fought against the system for more than 10 years in school and finally dropped out of school in the second year of senior high school.


    Someone asked him if he had never been to university before he regretted it. He laughed and said, "don't be funny."


    He said: "there are two tragedies in Chinese education. One is that every school has a metamorphosis middle-aged woman as a teaching director.

    Two is that every school has a lewd male PE teacher who lets boys play ball games and leads girls to play games in class.


    More than ten years later, he founded an English training school. He described his old English as a rising star outside the system.

    He also wrote a book entitled "my struggle".


    Why did he take such a name for his book? He said that he was written in the preface, and the result was deleted. He could not understand why such a paragraph was deleted.


    In 1925, one named Adolf.

    Hitler's German wrote a bestselling inspirational book called "my struggle". Nine years later, he usurped power in a democratic country. In the next ten years, he killed tens of millions of people.

    In the history of mankind, there seems to be no good person who wrote a book with the title of "my struggle". Although this is not enough to prove anything, this fact always reminds me of a disturbing truth in life: in this world, bad people always seem to be more diligent.

    In order to try to change something, I finished writing the book at last.


    The idealist, who is known for his personality, insists that he is an idealist rather than a man.

    Everyone has ideals, but faces the blow of social existence. Some people have abandoned their ideals and become nihilism.

    And whether he was a teacher, he founded oxbo or eventually became a principal of training school, but he insisted on the original idea in his heart.


    He said, "there is only one failure, that is to give up halfway."


    Wonderful quotations:


    1, the speech world and the music industry are different. In the music world, you can sing 3 songs for a lifetime, and in the speech field, you have to change the theme.

    A song you sing after 30 years, people will say that reminds him of the years of youth, the speech will not change for another year.


    2, why does my book take the name "my struggle"? It is because I find that in life, bad people always seem to be more diligent.


    3, the reason why idealists start business is that they lose their enthusiasm because of reason, and lose their mind with enthusiasm. This is the ability problem.


    4, I am not very bright. If I am red enough, there will be abnormal fans running to my door, taking a shot at me, spitting on my face and saying, "you have changed."

    I am very grateful to China for implementing the gun control system so that I can live to this day.


    5. Why did Bertelsmann quit China because it didn't invest in me?

    Should not invest in the investment, do not vote, can not quit?


    6, what is the power of personality is that if a person has a great mind, you can see wisdom in the wool.


    7, do you think this is just a look at Mao Mao? Because the education is not clear, the system is not clear, there will be outside the system, this is a story about education.

    {page_break}


     

    8, in the field of English market research, I find it divided into three groups: the first group is the "Magic School", such as "Magic English". In such a big country, it is very difficult for you to find a magic English training institution. The second school is "getting rid of pie", such as "two hours of learning English secrets", "40 seconds to crack TOEFL Reading", and so on.


    9, if you sell health care or anti leakage at the conference of elderly women, this is not a question of right or wrong. It is a silly question.


    10, enterprises that give money are stinking businessmen. Idealistic enterprises do not give money. This is the status quo of Chinese enterprises.


    11, I made a normal person in a particularly magical and abnormal country.

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