A Small Bowl Of Porridge Rolls Into Millions Of Wealth.

Although it is the boss of 9 stores, but wearing glasses, speaking and dressing simply, still with a thick book, angry Fang Chao is no different from ordinary white-collar workers.

[creative wealth]

Caring for people's wealth and desire

Successful

Dreams come true from here.

The porridge cube is a congee shop opened by two brothers of Fang Chao. They opened 7 chain stores in less than 3 years, and opened 4 new stores in the second half of last year.

Although this speed is not surprising for the leaders of chain industry, such as sipping, feeding, and Kung Fu, this speed is enough to make the industry see differently.

You know, the younger brother, Fang Lei and the brother of the white collar born in the vegetable stall, are definitely an amateur in the catering industry. But in just two more years, they rolled 1 stores into 7 stores.

A bowl of small porridge has been tens of millions of dollars in the hands of Fang Chao brothers.

Selling vegetables can also save hundreds of thousands of

Without the start-up funds of brother Lei Fang, I'm afraid the brothers will not walk on the road of catering.

What many people can't imagine is that the hundreds of thousands of Yuan Lei's hands were saved by selling vegetables.

Fang Lei, born in 1981, is different from his brother who graduated from graduate school. He doesn't like studying very much.

In 1996, when he was only 15 years old, he came to Beijing alone and didn't even finish junior high school.

3 years later, Fang Lei decided to open a vegetable stall for himself.

Unlike his relatives, Fang Lei wants to make money instead of his uncle's aunt's money.

Although Fang Lei reads little, he is very skillful in starting things.

Considering that they have no warehouses, it is hard for them to trust themselves if they are directly looking for restaurants or canteens.

So he set up a stall in the vegetable market to establish contacts and trust with the surrounding restaurants and canteens, and then supply them directly.

In this way, I have saved hundreds of thousands of yuan in five or six years, earning more than I worked in a foreign company.

Brother Fang appreciated his younger brother very much.

Day lost thousands of yuan to buy experience

Because he often supplied vegetables to restaurants, Fang Lei had the idea of opening a restaurant.

Now I think of my brother's investment, Fang Chao said, "it's really reckless, but I have learned a lot of lessons."

This is the younger brother's time.

In 2006, Fang Lei took over an upscale restaurant with an area of several thousand square meters and planned to go on a big business.

I didn't expect to lose money after the opening, so I asked the elder brother of law and accounting to come over to help.

"At that time, there were more than 160 employees in the restaurant, and the rent was very high every day, losing thousands of dollars a day."

Fang Chao said, "there are so many things that need to be done, so I quit my job.

I lost more than 10 Jin in the first month of the restaurant.

But no matter how hard it is, the restaurant is losing money every day.

"At that time, we mainly suffered from losses. First, as far as our ability is concerned, we did not have the ability to run high-end restaurants. A high-level restaurant is like a five star hotel. It needs all kinds of specifications. At that time, we could not do it; second, starting from the restaurant, we began to reduce the quality to save costs.

From napkins to cutlery, from waiters to chefs, it can be cheaper to use cheap ones, but this will only make our passenger flow less and less, and pay more and more money.

Self quality is the foundation to ensure the source of tourists.

In the summer of 2007, we sold the restaurant in the summer of 2007.

The porridge shop took the lead.

After selling the hotel, the two brothers had little money left, so they chose to open a fast food restaurant called "Adzuki noodle shop".

Although this way can make money, it can not satisfy Fang Chao's entrepreneurial desire. He wants to be his own business.

So, when he was running in the bean noodle shop, he kept thinking about "what kind of restaurant is still lacking in the market and how big it can be?" after the market investigation, the porridge cube was born in 2008.

Thanks to the experience gained from the failure of the hotel management and the location and management experience of the chain store noodle shop, Fang Chao has already planned the future direction of porridge cube.

He said: "I see in the industry, apart from two well-known porridge shops, most of the other small shops are pure imitation. This is our chance. This market is actually very big.

The demand for hot dishes is much lower than that of restaurants. Dozens of home cooking dishes can meet the needs of consumers. This greatly reduces the difficulty of our business and reduces the risk of investment.

Second, this kind of porridge shop is often easier than hotels, and can be bigger.

At present, 5 porridge shops I have opened have been rolled out of the profits of the first porridge cube.

"The first few stores can basically recover the cost in one year.

Now there are many stores and large stores, and the cost recovery cycle has slowed down. "

Fang Chao said.

It is understood that the area of porridge cube is about 200 to 500 square meters, with an average of one million yuan per store.

The way of running

Communities and offices should be treated differently.

This is the location of Fang Chao's current porridge cube, which is about 20% cheaper than that of Jiahe, one of the competitors in the same industry.

However, this is not all the characteristics of porridge cube. Fang Chao said: "different storefront should be treated differently according to different environments."

"For example, this shop is surrounded by residential areas, so the price here is cheaper, the average porridge is about 6 yuan or 7 yuan, and at the same time, because porridge cube not only provides porridge, but also matches Sichuan Sichuan cuisine, so the dishes will be more.

And the branches in Zhichun Road are surrounded by office buildings, so they are mainly at the speed of serving dishes, and there are fewer dishes that are fried now.

Fang Chao said, "now whether we are in the supermarket or in office buildings or residential areas, we have opened stores, but we can not operate in one size fits all. We need managers to adjust according to the consumption habits of the crowd."

In the face of so many complicated things, today's Fang Chao is no longer needed.

Fang Chao is mainly responsible for the formulation and external links of porridge cube, while Fang Lei is mainly responsible for purchasing, supervision and so on.

In addition, they also have a management team, such as the executive chef, responsible for the recruitment, training and supervision of all store chefs.

Secret chain

The success or failure of the site selection

At present, Fang Chao has two brothers, 5 porridge cube chains, 2 bean noodle shops, and 2 self operated fast-food restaurants which are not large at present.

The Fang Chao brothers actually opened 11 stores, because 2 porridge cubes were shut down last year due to problems with site selection.

In 2008, there were 2 porridge cube shops opened in Xiushui and Dazhong temple in Beijing. There will be no tourists in Xiushui Street.

It turns out that although Xiushui Street has a large passenger flow, the rent is also frightening.

"The daily rental of general office buildings is 3 to 5 yuan per square meter, but our rents in Xiushui Street are as high as 25 yuan per square meter per day. After six months, we find that we have been working for landlords."

Fang Chao said, "the opening of Dazhong Temple store was at the beginning of 2008, according to the plan, there will be a very large international plaza, but the project was postponed without delay because of the international financial crisis."

"Once the loss has reached a certain percentage, I will not hesitate to close the store."

Fang Chao set a strict warning line for his investment in order to control risks. "So, Xiushui shop has been operating for more than six months, and after 2 years of operation, the bell shop has closed the stores in 2009."

"Site selection can determine the success or failure of a store."

It also summarizes five basic conditions for opening a branch store: first, near the main road, subway or large bus hub, where the flow of people is large and the concentration of passenger flow is concentrated, the station can directly see the signs of porridge cube; second, observe the consumption habits of the place of opening, such as Chang'an Avenue, although many people, but most of them do not stop, but the busy Xidan is totally different; third, large communities; fourth, large office buildings, mainly attacking noon working meals; fifth, there are no competitors, such as Bai Zi Wan shop, Zhou Wai or high-grade roast duck shops, or low-end snack bars, which do not compete with us. Fang Chao for this reason

Reporter's notes

Knowledge should not be a stumble for entrepreneurship.

Fang Chao, wearing glasses, speaking and dressing simply, is still angry with his thick book, and has no difference from ordinary white-collar workers.

However, he is already the owner of 9 stores.

When he first started his own business, he was not understood, except for his sad and hard work.

When Fang announced that he had resigned from the foreign company and was preparing to open a restaurant with his brother, not only did his parents strongly oppose it, even the relatives in the village came to discourage him.

Because in the eyes of the townsfolk, after so many years of study and high academic qualifications, why did they open restaurants like the younger brother who had not graduated from junior high school?

But Fang Chao's determination has been decided. He said, "entrepreneurship is more passionate and more valuable in life."

Although this sentence now sounds more like a slogan, it was a courage, a belief and an attitude towards life at that time.

He is on the road of entrepreneurship, he said: "porridge cube is in accordance with my plan to develop, although I want to make their own enterprises bigger and listed, but there are also due to their own development too fast, so I will increase efforts in the future."

Knowledgeable entrepreneurs are more rational and more able to grasp the overall situation. Knowledge should not be a stumble for entrepreneurship, but a cornerstone of entrepreneurship.