Keen. Obligation. Grassroots: &Nbsp; Sun Deliang, The Outstanding Representative Of Hangzhou Businessmen.

In 1997,

Zhejiang net Sheng business treasure Limited by Share Ltd, the English name is NETSUN, the Chinese and English meaning is good -- regardless of the "Sheng Sheng" homophonic or NETSUN "SUN", you can see the shadow of boss Sun Deliang.

As one of the earliest professionals in the Internet industry, the "70 after" leader who has no background has experienced the arduous test of the "Internet bubble" and "Internet cold wave" period.

In December 2006, he led the Internet technology to be listed successfully, thus successfully creating the "China Internet first stock". His personal wealth also jumped to about 3000000000 Yuan, and became a new rich man. He was called the young hero of the network miracle by the media.

At present, netsheng business treasure owns China's chemical network, global chemical network, China Textile Network, international textile network, medicine network and China clothing network, and other famous domestic and global e-commerce websites. They are leading industry websites in their respective fields.

Keenly - in 1995, Hangzhou's computer users were connected to Internet. People who dared to taste crabs connect to the Internet in the Dudu dial tone. At that time, the speed of 33.6K was 12 yuan per hour, and this year, Sun Deliang university just graduated.

With a keen sense of smell, he aimed at the Internet.

In the next few years, he started his own business and set up the first B2B e-commerce website in China.

In 1995, Sun Deliang, a computer graduate from Shenyang University of Technology, took a dream and returned to Hangzhou to find a job.

At that time, the largest Internet Co in Hangzhou was recruiting employees.

"After the first interview, the company didn't admit me because I was a Bachelor of Computer Science in an ordinary university."

Sun Deliang said.

Unwilling Sun Deliang, he continued to seek opportunities to enter the company.

More than a month later, it was discovered that the company was recruiting English interpreter.

Finally, Sun Deliang entered the company as an English plator.

The first job is like a key to open a door for Sun Deliang to enter the Internet field.

In August 1996, when the Atlanta Olympic Games was held, Sun Deliang and his colleagues plated some information about the Olympic Games and sold them to those media that were not able to go abroad for interviews at that time.

This experience touched Sun Deliang very much: "I can say that I experienced a brainwashing.

At that time, I thought the Internet was amazing. It could send so much information in just a few seconds, and then it could make money on the Internet. "

In 1997, Sun Deliang lost his job due to the collapse of his company, but this experience made Sun Deliang smell out opportunities in the Internet. He was determined to do something in the Internet industry.

In October 1997, a fashion fair was held in Hangzhou. Sun Deliang was going to do market research there.

But a sudden heavy rain left the exhibitors and spectators lost.

"I had an old classmate working in a nearby chemical company, so I went to the rain shelter in their company.

When I chatted with my classmates, I found that my classmates had a whole drawer of business cards. They were all large and small chemical enterprises all over the country.

At that time, I saw why, why not make chemical nets? The price of chemical raw materials is fast changing, and it is in line with the international practice, which is fully in line with the Internet characteristics.

The first step of Sun Deliang's pioneering work was so incredible.

At the end of that year, China Chemical Network, the first specialized vertical chemical website in China, was officially launched.

In 1998, the sales volume of the website was over 1 million. In 2001, the annual sales volume of the company was more than 50 million yuan, and its profit was more than 20 million yuan.

At the same time, in addition to the chemical industry, Sun Deliang has launched the pharmaceutical network and China Textile Network.

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When the time came into 2009, with the issuance of the third generation mobile communication (3G) licence, a mobile Internet campaign seemed to be on the verge of fire.

Behind the two big communications giants struggling with the mobile Internet market, Sun Deliang is not idle. He has been closely watching the development of 3G in China and feels that another great business opportunity is coming.

After ten years of entrepreneurship, Sun Deliang pioneered the "small portal + alliance" mode with a keen sense of smell, providing support to the alliance in terms of technology, content, operation and capital.

Under the severe economic situation of the global financial crisis, as a leading enterprise in B2B e-commerce, net Sheng technology has launched a series of free services to send "winter jacket" for the small and medium-sized enterprises.

In June 5, 2007, Internet technology acquired 51% stake in China apparel network and incorporated it into business treasure.

In May 5, 2008, net Sheng business treasure officially announced the merger agreement with the China textile net and bought a total of 18 million yuan for China textile net, holding 100% stake.

In Sun Deliang's view, this is only the beginning.

From 2006 to 2007, Sun Deliang had been seeking the way of alliance development.

In April 2007, net Sheng announced that it was the first "business advertising alliance" based on industry websites in China.

Net Sheng chose the direction of "small portal + alliance".

Sun Deliang explained that "small portal" refers to all professional websites similar to China chemical network. He hopes to connect these professional networks and form alliances through the company's business treasure platform.

As more and more specialized websites are broken down, if the information between these websites and websites can not be exchanged, then information islands will appear. Through the alliance of industry websites, the problem of information island can be solved.

Net Sheng supports the alliance members in terms of technology, content, operation and capital.

He hopes that after 35 years, many professional websites can achieve profits of 120 million per year to reach the scale of listing.

Even if they can not be listed, these websites can also be backdoor listing through the online Sheng platform.

In 2008, with the impact of RMB appreciation, export tax rebate reform and subprime mortgage crisis on the foreign trade situation, import and export business became more difficult.

Since the "winter", the Internet can be described as continuous action.

How to bring SMEs out of the winter, Sun Deliang said, "the future of e-commerce will go to" low threshold "and" cabbage price ". All small and medium enterprises can spend little money to implement e-commerce. Net Sheng business treasure plans to reduce the electronic commerce expenses of small and medium-sized enterprises with low annual fee strategy, and help SMEs to spend the economic" winter ".

According to the information of business treasure website, the annual fee of "small portal + alliance" service "China supplier" provided by business treasure is 1800 yuan.

In addition to the "1800 yuan" version of "Chinese supplier" service, it will greatly reduce the entry threshold for e-commerce application of SMEs.

Www.Toocle.cn also launched ten million overseas buyers database.

Recently, net Sheng is the first time to break through the B2B field that has been firmly adhering to for the first time. It has built its own B2C online shopping platform "clothes net", and has launched the most top-level domain name (www.yifu.com) of the domestic garment industry, which has been in the snow for many years. It is committed to building the largest "brand clothing network mall" in China, helping the garment manufacturing industry which has been greatly influenced by exports to excavate huge domestic demand and expand the domestic market.

For the first time, we have set foot in the line exhibition business, providing more value-added services at the same time, and turning to provide more comprehensive value-added services to customers under the line.

Taking its leading chemical industry as the "breakthrough point", we entered the exhibition market through the joint operation of China Chemical Network and the Chemical Industry Sub Committee of the China Council for the promotion of trade in Shanghai to host the "China International Fine Chemical Exhibition".

The exhibition has a number of high standard "procurement groups" from the United States, Japan and India. It has brought huge orders to purchase negotiations with Sinopec, BASF, Honeywell, Chevron Phillips, Japan TCI and other "global top 500" enterprises.

During the exhibition, large forums and seminars and conferences were held on topics such as the development of China's fine chemical industry, the related services of EU Reach regulations, and the survival and development of SMEs.

The series of actions of net Sheng "winter" is not only a significant move in the strategic layout of e-commerce industry chain, but also a breakthrough in service innovation and product line innovation in recent years besides the business treasure of "small portal + alliance" business treasure, which provides a comprehensive and in-depth package B2B solution for small and medium enterprises.

The grass-roots -- numerous private enterprises have the traditional management style of "starting from childhood, starting from the market and becoming smaller and bigger."

Sun Deliang, too, though he had the dream and determination to build the Empire of chemical network, he did not shy away from his identity as a "grassroots businessman". He had many theories of his own creation. He said, "I have always wanted to be a quiet person, to do things quietly, and to make money quietly."

Sun Deliang's life is simple and pure like a bowl of water, no smoking, no drinking, no playing cards. Besides watching TV, surfing the Internet and drinking Longjing, there is no other hobby.

The most favorite TV plays are the long march and Liang Jian, which have been seen over and over again and again.

"I think the two books that should be read most are" political economics "and" history of Chinese revolution ". It is my pleasure to look for the problems of life from history.

As a manager, Sun Deliang never read the book of management. "Management is groping and learning from practice."

"Our team is a woodlouse team."

Sun Deliang proudly expressed his eyes with a smile.

When Internet elites dreamed of getting the favor of venture capitalists, Sun Deliang refused to turn them out again and again. When big websites in China sought overseas listing opportunities, Internet technology chose to stay in China.

It is not easy to resist the temptation of capital.

But when it comes to this paragraph, Sun Deliang still feels that his choice is right: "I just feel that Chinese Internet companies must stick to some nationalization characteristics."

Compared with the IT companies gathered in the current returnees, Sun Deliang has been sticking to the local camp for many years.

Sun Deliang's team adheres to the principle of "internal and external support". "We will consider introducing returnees in the future expansion of industries, but we still focus on local talent."

This is the "woodlouse" team, in the highly mobile Internet community, but has maintained the stability of the outside world.

"Since 2000, there has been no loss of managers in the middle and upper levels."

Sun Deliang attributed this miracle to the two magic weapon. If the ESOP is a "reassurance", then the grassroots culture of the enterprise is "soul restoring Dan".

"Our team has more than 70 people holding stocks, less than fifty thousand shares, and several million shares.

Our ESOP will continue, mainly for the new growth team and the elite of the new team.

As for the connotation of grass root culture, the story of net Sheng business treasure is popular with "a bucket of water and a bowl of rice".

Sun once saw a woman employee struggling to move a bucket of water in the hallway of the company. He immediately went to help, but when he helped to move the water to the office, he found some male leaders sitting in the office unmoved. He was furious, and those employees saw him feel ashamed.

"Now in the company, both leaders and employees must work equally."

The story of a meal reflects the equality and harmony between company leaders and employees.

"Before our company used to eat fast food, all leaders should queue up with their employees, including myself."

Sun Deliang said, "this is our common culture. It may be related to my family background. No matter how the future develops, my character will not change."

"Our enterprises will eventually become internationalized. If one day we can realize the merger and acquisition of foreign enterprises and compete in the capital market of foreign countries, that is the ultimate dream of the Chinese people."

Sun Deliang's gentle eyes sparkle.