• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Way Of E-Commerce Of BELLE Group

    2011/3/7 14:36:00 71

    BELLE E-Commerce Business

      

    Electronic Commerce

    It's a revolution.

    Traditional enterprises are trembling with fear, but some emerging enterprises have already risen.

    BELLE group (BELLE) is one of the traditional enterprises in the field of e-commerce in China.


    BELLE group has rich experience in product management and supply chain management of traditional footwear. However, under the new technology and new technology revolution, BELLE group feels that it is far from enough to grasp the lifeline of traditional channels.

    After more than two years of hesitation and market research, in 2008, BELLE group e-commerce company came into being.


    BELLE group is deciding.

    Electric shock "

    In the meantime, we will explore in accordance with the multi-directional and multi-path way.

    This is also an important reason for BELLE group to take the lead in the development of e-commerce in the traditional Chinese enterprises.

    The so-called "multi-directional and multi-path" means that BELLE group has built its own official website, Tao Xiu net, and has built an official flagship store on Taobao, eBay and pat.

    In addition, BELLE group also used traditional industries to join the form to try to invest in the national online shopping platform. Its six brands: BELLE, Teenmix, he, Staccato, BELLE, and Sunda, each 5 brands become a franchise.


    The "multi-path" approach of BELLE group is an attempt at the beginning of its "electric shock". It can bring different platforms' evaluation results and experience summaries, so as to make great progress in the future.

    According to Xie Liyun, sales in 2010 came from 100 million yuan, the official shopping website of BELLE group.

    In addition, the three party e-commerce platform such as Taobao, eBay and pat Network also brought more than 100 million yuan income to BELLE group.

    Up to now, BELLE group has been in the forefront of traditional enterprise e-commerce.


    It is understood that BELLE's online merchandising strategy is based on the "28 principles", that is, the best selling style of goods under the line, combined with the needs of network customers, and has been specially sold on the Internet after being improved.

    "For example: the line is a square button, the Internet is circular buttons, the line is white, the Internet is coffee."

    Xie Yunli said, and offline inventory abundant goods, is the current internet key sales of commodity category.

    BELLE takes the channel mode of online and offline entities store separately.

    At the same time, with the rapid response characteristics of the Internet, the fastest change and distribution of product design and processing will really make up for the impact of e-commerce.


    At present, there are mainly two modes for traditional enterprises to develop e-commerce: brand mode and platform mode.

    The former means focusing on selling itself.

    brand

    This is also the inherent advantage of traditional enterprises. The latter refers to the introduction of sales of other brands, the expansion of product lines, and the development of e-commerce services, such as V+, which is a new field coveted by traditional enterprises.

    Now, "BELLE group is thinking about how to develop platform mode, but this is a very challenging and disruptive innovation."

    Xie Yunli said, "we are thinking."

    • Related reading

    Shoe Enterprise Lining: Marketing Innovation In Consumption Pformation

    Shoe Express
    |
    2011/3/7 11:31:00
    88

    AOKANG Shoes "Three Legs" Walk &Nbsp; Into The "Wisdom Of The First Year".

    Shoe Express
    |
    2011/3/7 10:57:00
    55

    Shoe Company Kang Lung Lung Holds The Fifth Workers' Congress

    Shoe Express
    |
    2011/3/5 16:20:00
    100

    "New And Unbounded" Red Dragonfly 2011 Working Conference Held In Wenzhou

    Shoe Express
    |
    2011/3/5 16:18:00
    161

    Nike, A Shoe Maker, Says It Will Not Enter China'S Two Or Three Tier Cities With A Low Price Strategy.

    Shoe Express
    |
    2011/3/5 9:15:00
    83
    Read the next article

    Keen. Obligation. Grassroots: &Nbsp; Sun Deliang, The Outstanding Representative Of Hangzhou Businessmen.

    Zhejiang net Sheng business treasure Limited by Share Ltd, the English name is NETSUN, the Chinese and English meaning is good -- regardless of the "Sheng Sheng" homophonic or NETSUN "SUN", you can see the shadow of boss Sun Deliang.

    主站蜘蛛池模板: 欧美性xxxxx极品| 久久精品国产99国产精2020丨| 久久久噜噜噜久久久午夜| 9277手机在线视频观看免费 | 亚洲人成无码www久久久| yw在线观看成人免费| 调教家政妇第38话无删减| 日韩中文字幕免费在线观看| 国产精欧美一区二区三区| 亚洲狠狠婷婷综合久久久久| 一级做a爰片久久毛片人呢 | 久久噜噜噜久久亚洲va久| 香蕉国产综合久久猫咪| 激情按摩系列片AAAA| 影音先锋女人aa鲁色资源| 国产免费牲交视频| 亚洲AV无码乱码国产精品| 51在线视频免费观看视频| 男人的肌肌捅女人的肌肌| 成人福利电影在线观看| 又大又硬又爽免费视频| 中文字幕在线电影观看| 被吃奶跟添下面视频| 日韩一区二区三区精品| 国产乱弄免费视频| 中文在线三级中文字幕| 真实国产乱子伦在线观看| 少妇人妻偷人精品视频| 又粗又硬免费毛片| bt天堂网...www在线资源| 福利视频1000| 好紧好爽太大了h视频| 午夜亚洲av日韩av无码大全| 中文字幕亚洲欧美日韩高清| 色情无码www视频无码区小黄鸭| 日韩丝袜在线观看| 四虎在线视频免费观看| 中文字幕在线播放一区| 男人肌肌捅女人肌肌视频| 国产精品香港三级国产电影| 久久综合久久美利坚合众国|