How Did Gao Xiaodong Achieve His Dream?

On the basis of his father's career, Gao Xiaodong realized his dream.

There is a Chinese saying, "rich but three generations".

Under the extension of this sentence, "the two rich generation" seems to be the fuse for the gradual decline of enterprises.

In fact, many family businesses in China are also facing difficulties in succession.

However, in Jiangsu

"Xiaodong, this kid really has a set, in such a short period of time to make Bosteng men's clothes do sound and color, not simple."

In an interview, he talked about the issue of inheritance and talked about his son. Gao Dekang, chairman of Boston International Holdings Limited, was delighted.

Obviously,

In fact, Gao Xiaodong has a clear understanding of his position and responsibility.

"For most of the two generation of rational reason, we should understand the origin of superiority and the continuity of superiority."

Gao Xiaodong, chairman of Bosideng Limited by Share Ltd, said on many occasions that the rich two generation should have a sense of crisis while enjoying a sense of superiority.

Gao Xiaodong told reporters that for himself, "good inheritance" is necessary, because Bosideng industry is so big, if not inherited well, is irresponsible to society.

Gao Xiaodong is a returned overseas Chinese.

In 1998, he pferred to Hungary Budapest Economic University and a State University in the United States. In 2000, he went to the US Centenary College to study business administration and obtained his master's degree.

After more than five years of studying abroad, Gao Xiaodong fully appreciated the social life and relatively perfect market environment of European and American countries, and had a deeper understanding of the operation of foreign enterprises and brands. These became important conditions for him to expand and extend strategic decision makers and participants as Bosideng brand, and lay a solid foundation for his future starting poineering.

In 2003, Gao Xiaodong returned to China.

Gao Dekang thought his son had just returned from abroad.

But Gao Xiaodong clearly realized that he would never see his achievements and abilities under his father's hard bodied tree.

How high is your level and how big your capability is. If you can manage a bigger company in the future, you will have to try and practice it yourself.

It is only like a father who starts his own business and understands the difficulties and risks of entrepreneurship so that he can fully control the business.

After investigation, Gao Xiaodong thinks that one of the commercial casual men's clothing in Bosideng brand extension project is a very good breakthrough point. In China, there is no real sense of men's clothing brand in the international market.

So, with dreams and enthusiasm, Gao Xiaodong set off.

He first focused on the source, worked with internationally renowned design companies, and set up design studios in Shanghai, Guangzhou and other places, applying the latest international design concepts, styles and methods to Bosten men's wear products, increasing the popular elements and colors of Bosideng men's clothing, enhancing the product quality of Bosteng men's clothing and improving the competitiveness of products.

Next, he positioned the sale of Bosteng men's clothing in the exclusive store.

Unified sales price, unified store image design, even unified the dress of the waiter.

In the hundreds of agents who proposed to join the application, Gao Xiaodong personally checked the requirements, requiring the store to own the business place of the main downtown commercial street facing the street, with an area of at least 100 square meters.

After careful screening, he first selected 20 "Bosideng" men's clothing agents at the provincial level.

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The importance of winning the terminal makes Gao Xiaodong deeply realize that if the market develops to today, if a brand wants to achieve sustainable development, it must have modern management, standardized operation process, advanced product design and development, high quality product quality and perfect terminal service.

To this end, Bosideng men's clothing has set up several management organizations, such as brand promotion center, product development center, marketing service center, production management center, terminal management center, and so on.

He not only innovates the way of management, but also applies the more advanced fashion enterprise operation modes abroad to his own enterprises, making brands, designing, making channels and grasping supply chains.

Although the demand is higher and the risk is greater, he believes that such independent men's clothing brand innovation is the leap on the basis of his father's parents, so that he can realize his dream.

Under his efforts, the men's wear on behalf of the Chinese men's wear has gone out of the country.

In 2004, at the China International Clothing and accessories fair, Bosideng men's clothing was looked upon by British merchants. The guests wanted to paste their brands, but Gao Xiaodong insisted on their own brands. After negotiations, the other side finally was willing to cooperate with Bosideng and enter the British market with the brand "Bosteng men's clothing".

Subsequently, Gao Xiaodong led the "Bosideng men's clothing" to Europe and the United States, and won admission tickets for China's business casual Mens competition in the international market.

At present, Bosideng Garments Co., Ltd. has not only leisure suits, jackets, shirts, T-Shirts, knitted sweaters, casual sweaters, but also products such as accessories, ties, bags and so on.

It is expected that sales revenue will exceed 1 billion yuan in 2010.

In addition to trading Bosteng men's clothing, Gao Xiaodong is also actively involved in Bosideng group's business optimization development, directly leading the company's expansion in real estate, commercial retail, high-tech industries and other fields.

"Now that the brand has been played out, it depends on whether he has the ability to grow bigger."

Gao Dekang did not want his son to be satisfied easily, but he put forward higher requirements.

A person with a broad mind will have real courage and self-confidence.

Gao Xiaodong is modest and low-key. He is good at others but does not lose the principle. It is hard to see the shadow of his life in the billionaire family. He even does not want to face the media too much. He always says, "his career has just started, and he has not made any achievements yet."

Speaking of future development, Gao Xiaodong said frankly that his father laid the foundation for his career, and that he should do it well.

He will make further use of good brand resources, talent resources and technological resources, and determine the positioning of products with high quality and medium price, focusing on distance and developing their own brands.

According to his disclosure, after the current base is stable, it will consider re registering a high-end brand, but this will take at least three years.

"What I want to do is succeed in launching the market, instead of revising it halfway."

Gao Xiaodong is a perfectionist, and this brand strategy is related to the observation of Chinese clothing shuffling pattern.

"This is a period of instability. In the 5-10 years, when the Chinese clothing brand shuffle, the pattern will become clearer, and the low level of high school will gradually become clear. The market segmentation will bring a better market for brand clothing."

Gao Xiaodong said: "what we need to do now is to calm down and do everything well."

Over the years, in the vast sea of business, Gao Xiaodong measured himself in the big wheel of Bosideng with the necessary qualities and requirements of the new generation of helmsman, and sharpens himself.

Gao Xiaodong's talent, persistence and diligence are impressive.

Because of this, in July 4, 2010, Gao Xiaodong was awarded the "ten great Chinese economic talents" special award. In January 8, 2011, Gao Xiaodong was honored as the model worker of the national textile industry.

Gao Xiaodong introduced

General manager of Bosideng Limited by Share Ltd, executive vice president of Jiangsu Apparel Association

In 1994, I entered Southeast University's Department of foreign trade English.

He pferred to Hungary Budapest Economic University and a State University in 1998.

In 2000, he entered the US Centenary College and studied for business administration, earning his master's degree.

In early 2004, he served as chairman of Changshou City Bosideng Garments Co., Ltd.