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    Introduction Of Sina, Trend &Nbsp; Mcglaughlin'S Electronic Commerce

    2011/3/4 10:00:00 98

    Sina Trend Mcglaughlin



    After a period of downturn in stock prices, Mcglaughlin released heavy news.


    Early in the morning of March 2nd, Beijing time.

    Mcglaughlin

    Announce,

    Sina

    And China

    trend

    A subsidiary has reached an agreement that the two sides will acquire Mcglaughlin shares from Mcglaughlin's two major shareholders, Maxpro Holdings Limited and Ever Keen Holdings Limited.


    Among them, sina will buy 76986529 shares of common stock (equivalent to 10998075 US depositary shares), about 19% of Mcglaughlin's issued shares, and China will acquire 40519225 ordinary shares, about 10% of what Mcglaughlin has issued.


    The purchase price is $0.8571 / common stock, equivalent to US $6 per depositary share.

    According to data provided by Google finance, in March 1st, Mcglaughlin closed at $5.68 / US depositary shares.


    As a result, Sina and trend will pay about $66 million and about 35 million US dollars to Mcglaughlin's selling shareholders, respectively.


    Win win for all sides


    "The three party negotiations lasted for only 1-2 months, which is a hit and go."

    Mcglaughlin CEO Gu Beichun said.


    Gu Beichun equates "Sina + trend" with "e-plus business".

    "It is important to do two aspects of online sales, media resources and product resources."

    Gu said Mcglaughlin urgently needed more convenience in these two directions.


    According to data from Analysys think tank, in 2010, the scale of China's online advertising market was 27 billion 520 million yuan, an increase of 76.6% over 2009.

    Among them, the electricity supplier enterprises have made great contributions.

    Take Mcglaughlin as an example, its March 2nd earnings report said that in 2010, with the increase of network business, the cost of network marketing was also increasing. The cost of goods sold by Mcglaughlin reached $132 million 600 thousand, an increase of 36.7% over the same period last year, accounting for 58.28% of the total revenue in 2010.


    But this has also been a reason for the decline of Mcglaughlin's gross margin.

    In 2010, the gross profit margin of Mcglaughlin was 41.7%, down from 45.4% in 2009.


    "The electricity supplier industry is now unpopular. There is a lot of money going to it, and the resources on the Internet become very popular."

    Gu's analysis shows that the media cooperation with sina has "made up for a shortage of Mcglaughlin" and helped Mcglaughlin get the window of online traffic and advertising.


    Since 2010, Mcglaughlin has been building an online fashion department store platform. At present, it still focuses on "fashion women's clothing".


    According to Gu Beichun, Mcglaughlin and the trend are interested in setting up a joint venture to jointly develop sports and casual clothing suitable for sale in wheat net.


    For Mcglaughlin, Jingwei venture partner Shao Yibo believes that "Sina occupies a cheap".


    In recent years, Internet giants such as Sina, Tencent, Sohu, Baidu and Taobao have joined the group buying business. They are regarded as "the process of cash flow" by the industry.


    Sina CEO Cao Guowei believes that "e-commerce will become the driving force for China's Internet growth in the next ten years".

    Mcglaughlin is only the first step in Sina's electricity supplier market, and Cao Guowei said that considering Sina's huge user and traffic base, Sina also wants to explore other ways to directly participate in e-commerce.

    {page_break}



    E-commerce is also an urgent need for China's export.


    In 2010, the trend of China, which is famous for its operation of Kappa, showed a marked slowdown in growth rate.

    In November of this year, China's trend of orders for the second quarter of 2011 increased by 2.8%, while from 2008 to 2010, orders for the second quarter increased by 50%, 31% and 22% respectively.

    What can be referenced is that the e-commerce of Li Ning Co has been thrived.


    According to Analysys International, Mcglaughlin is a long-term item in the entity operation of e-commerce. China's trend is a long term in clothing agency sales and even product research and development, while Sina has strong advantages in network marketing and communication. This paction has made the "three long terms get a good collection".


    Behind this deal, there is still a "low key" winner.

    Both Maxpro and Ever Keen are wholly owned by Sequoia Capital, which gives Sequoia an opportunity to quit.


    According to a rough calculation by reporters, Sequoia has cash in about 100 million dollars in the paction and still holds about 34% of Mcglaughlin's stake. It is still Mcglaughlin's largest shareholder.

    In fact, Sequoia invested only about $80 million in the Mcglaughlin project, even if it did not include some of the shares it had offered at Mcglaughlin IPO.


    Preparing for e-commerce


    At the end of 2010, Mcglaughlin, who just appeared on the market, suddenly met with us investor's class action, which also caused its share price to drop from the highest close to US $20 to a single digit.


    So far, lawyers hired by Mcglaughlin are still communicating about litigation.


    So is it possible to announce this paction at such a time point, which will help to reverse Mcglaughlin's current situation?


    "As a management, I am not an expert in the capital market. My starting point is good for the future development of the company."

    Gu Beichun thought, "the result is naturally good."


    Previously, Gu Bei Chun created Mcglaughlin's "24 hour shopping circle mode": online shopping plus offline shopping channels, forming a "hunting" trend for consumers and becoming a "commercial retail companies providing 24 hours of service".


    In 2009, Mcglaughlin expanded the line to shop. According to the plan, 2000 stores should be developed in 3 years.


    But the performance of Mcglaughlin line's stores is not inspiring, even the growth of revenue tends to stagnate.

    According to the 2010 earnings report, the total revenue of its offline outlets and franchised stores totaled 48 million 800 thousand US dollars, which was equal to 48 million 300 thousand US dollars in 2009. However, in 2010, the average number of franchised stores increased from 99 in 2009 to 304.


    At Gu's view, this time point to make the deal, for Mcglaughlin's electricity business is "back to water."

    At present, the competition of domestic electricity business has made him feel that "this industry is only the oldest, no second child".

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