In 2011, The Fashion Industry Was Blowing Germany Fashionable Fashion BENBO High Profile CHIC.

Every March, it can almost be defined as China's clothing and apparel month. Not only does the Chinese fashion week, which represent China's design strength, is held in March, but it also ushered in the international CHIC. The trend of fashion brought by CHIC also refreshes China's fashionable faces and drives the new changes in urban costumes.

Unlike the fashion trends of the past CHIC exhibitions, the 2011 CHIC will usher in a "German storm". It is reported that the German partners of the CHIC organisers have organized a number of German garment enterprises to participate in the exhibition. Among them, what is worth mentioning is that Germany's two largest women's clothing brands, Marccain and Gerry Weber, will be at the top of CHIC. Not only that, the German fashion men's wear brand, which has been running the domestic market for many years, will also unveiled its creative show with unique brand connotation in CHIC. This already indicates that in 2011, the German fashion trend featuring simplicity, delicacy, practicality and practicality will become one of the biggest focuses of the fashion industry.

In fact, in the past ten years of the new century, European and American costumes have swept the Chinese market and promoted the continuous renovation of China's fashion and creative industries.

In the first ten years of twenty-first Century, European and American costumes swept the Chinese market.

Over the past 10 years, with the gradual integration of China and the international market, many fashion brands abroad have begun to enter the Chinese market. European clothing has been most powerful in the Chinese market due to its authority in the fashion industry.

Since 90s, European and American clothing brands have entered the Chinese market. Over the past ten years, the European fashion brands have gradually completed the market layout of China's first tier cities, and have targeted the wealthy class in China, almost monopolizing the luxury clothing market in China. Most of the European clothing brand materials are exquisite, well designed and well craftsmanship, while giving full play to brand creativity and leading the fashion rhythm of the modern city with their unique fashion styles.

Moreover, more and more European brands, with their unique fashion concepts and styles, have developed different sub brands for the urban middle class and the new class, and have penetrated fashion into the main force of the city's consumption. In recent years, the rapid march of European and American fast fashion brands has accelerated the development of China's fashion industry. ZARA, H&M, GAP and other fast fashion brands will be the world's most fashionable clothing to exceed the traditional clothing brand 1 times the speed of circulation, the design first, quality second concept passed to the urban youth fashion consumer group, solved the city young consumer group "fashion and luxury" between the shield, let the urban consumer group more tide, more confident. This naturally spawned a rapid increase in the consumption power of Chinese fashion.

At the same time, Chinese design is gradually reducing the distance from global fashion. Chinese designer brands have been highly praised in Paris fashion week and New York fashion week. Despite the fact that Chinese fashion brands still have a long way to go compared with the strong fashion industries in Europe and the United States, the fashionable consumers with more aesthetic ability cultivated by European and American brands will increasingly accept the value of Chinese fashion in an objective way. Thus, for the new ten years of clothing market and fashion consumption, more creative and stylized brands will be more popular.

In 2011, a simple, exquisitely tailored German fashion led fashion and fashion.

All along, the German costume design has deep German cultural characteristics and Creative Aesthetics. Germany, which is known for its rigorous and meticulous nature, can create stereotypes and conservatism on clothing, which is different from traditional understanding. The German fashion industry represented by Berlin interprets the beauty of fashion and creativity. In recent years, Germany's soft power is becoming more and more important. The Berlin fashion week unveiled in July 2010 attracted thousands of designers, models and industry insiders to the German capital to attend fashion shows, trade shows and parties. Local designers in Germany have also tried their best to show their potential in Germany.

In 2011, the German style of fashion represented by simplicity and exquisite tailoring attracted much attention. In the fashionable country, when all the flower pattern and color illusion have been perfected, the fashion industry is more keen on the spirit of simplicity. 2011 in the spring and summer, the popular clothing of Hugo Boss, the high-end fashion brand in Germany, has been highly praised: the attractive and sexy berry, cream and silver and shell impact are the main colors. With the streamlined sportfeel evening dress and neat men's wear, the unique German fashion concept is deducted. Especially in men's wear, the precise tailoring shows the gentleman image of Roger Moore (third 007 actors) in the 70s, plus personal shorts, narrow edition trousers and cone shirts. The practical principles are integrated into the design concept, so that men can be more "active".

The German sports brand represented by Puma and Adidas also has a strong German design lineage. Whether it is PUMA's progressive leisure sportswear or Adidas's thousands of creative works, we can see the concept of German brand: no fancy or redundant design, everything takes comfort as the starting point, and pays attention to "easy to wear and ride". In 2011, popularity and sports will be more closely integrated. The German sports leisure brands such as Puma and Adidas are also attracted by the creative design concept accumulated over the years. Unique German aesthetic features and design concepts, the German style movement is sweeping the new generation of young generation to form a new urban landscape, leading the global sporting goods to a more diversified perspective.

BENBO, the representative of German Style Men's clothing, based on urban fashion, also led the city men into a new era of men's makeup in 2011 with a clean and neat image. Moreover, the BENBO brand is more focused on integrating the German style creative culture into the whole brand operation. The most typical significance is that the BENBO brand takes the German architectural aesthetics as the design source of the brand image shop, and deduces the German style art from the German creative art of Brandenburger Tor, Berlin wall wall painting and graffiti art to the visual design of the brand image shop cabinet.

In the 2011, German fashion became a bright spot in the fashion industry with its simple, hard, practical and practical features. This German fashion will extend to fashion store cabinets, fashion salons and other forms, forming a fashion trend in the fashionable market.

BENBO portable German Creative Aesthetics, high profile CHIC

German aesthetics is characterized by simplicity, understatement and elegance. The style of works designed by German aesthetics is mostly simple but not rough, and the ultimate is not artificial. Since its entry into the Chinese market, the BENBO brand, which was born in 1980s, has been insisting on refreshing the fashion image of the urban generation with its simple fashion dress, and integrating the unique German culture, philosophy and aesthetics into the visual interpretation and connotations of the brand.

Since December 25, 2010, BENBO clothing has opened nearly 20 new brand stores / cabinets in the major cities of the country in the short span of two months with the architectural aesthetics of Berlin as the design concept. Not only that, Mai Hao, director of marketing of BENBO brand China, has announced to the media that it will be stationed in the CHIC- E2 Pavilion at the nineteenth China Fashion and Accessories Fair in from March 28th to 31st. At that time, the Gothic architectural aesthetics will be the core concept to create the brand creative exhibition hall, and the perfect combination of modeling aesthetics and functionalism will provide a visual feast and aesthetic enjoyment for the Chinese market.

Creativity is boundless. In the fashion platform of CHIC, which is a collection of brands both at home and abroad, how will German brand deduce the most fashionable German style in 2011? This is undoubtedly one of the most fashionable focuses in China's clothing market.