Ao Kang Wang Zhen Tao: A Man Walking Out Of China'S Shoe Making Industry

Mr. Lu Xun wrote, "there are no more roads in the world, and more people are left."

Those who really know the way are the ones who walk out of the road. The people who know the way best are the ones who make shoes for the walking people. AOKANG is such an enterprise for more than 20 years.

AOKANG defined 2011 as "the first year of Intelligent Manufacturing" by enterprises. This is a matter of both natural and foresight. In 2011, it was actually the year when Chinese manufacturing industry began to stabilize after a major blow to the export industry after a hundred years of financial crisis. In 2011, it was the opening year of China's "12th Five-Year" plan.

Regardless of the microcosmic existence of enterprises or the macro economy of politics and economy, the representative enterprises that are made in China such as AOKANG have to take a new path, that is, what Wang Zhentao is going to do now, from "made in China" to "China".

"Made in China" has to be truly "made in China". Several elements are indispensable.

First, the original manufacturing capacity, how to produce products with low cost and high quality, and China's labor advantages can not be neglected; second, technological innovation is based on the manufacturing industry, taking the road of scientific and technological production and technology management, making production more efficient, logistics marketing system more efficient, and technology can also add more value to products. Third, brand building, which is more than production and technology, more elements that need to be incorporated into marketing capabilities and cultural content.

Fortunately, these three elements are parallel in AOKANG. Manufacturing capacity itself is the ability of enterprises to settle down. Technological innovation is Wang Zhentao's insistence over the years. Now, even in technological pformation, new content of green, low carbon and recyclable economy has been added to keep pace with the times. As for brand, it needs AOKANG to further strengthen its content.

AOKANG's "strong industry and long industrial chain" will make AOKANG brand not strong for a while, but lasting and strong.

Wang Zhentao has already proposed that in the development of "12th Five-Year", we should adopt the strong research and development, the strength of the upstream and downstream partners of the industrial chain, import the brand into the developed countries and make full use of the resources in the less developed regions. I think this is an epoch-making strategic height, because no matter to any industry, the overall strength of the industry and industry chain is the focus of the future competition.

At the same time, Wang Zhentao also mentioned that in the future AOKANG brand will pay more attention to the cosmopolitan nature of Chinese elements and make AOKANG brand more acceptable to the world. These will be fruitful explorations in the future.

For AOKANG and Wang Zhentao, the last thing that water skin wants to say is that the most amazing thing is that as a manufacturing company, it has made a clear-cut proposal to wear new shoes and take a new road to make AOKANG a complex economy integrating R & D, technology, manufacturing and capital industries.

It can make R & D, manufacturing, technology and capital "four in one", which may be the "ultimate mode" made in China.

I hope that AOKANG can make a golden road for China's pformation from manufacturing to intelligent manufacturing.