Liang Botao: &Nbsp; 1 Billion Down To Buy "Sheep"

The acquisition, which had been rumored in the industry for a long time, was finally settled.

Recently, "the father of red chips"

The industry estimates that since the acquisition, more than 300 animators will be able to relocate after the big losses of Astro Boy.

Liang Botao, who is the father of the red chip stock company in the past 20 years, has seen this "pleasant goat" this time. He said he liked the sheep himself and his tie had the cartoon design of the sheep.

He also said that "grey wolf" is known as "henpecked", so he also likes grey wolf.

The highest purchase price exceeds 1 billion

The creation and production of "pleasant goat and grey wolf" is Guangdong original power Culture Communication Co., Ltd., and the animation train is a strategic partner of original power. Its main business is authorized by consumer products. The main animation brands and related personages include "pleasant goat and grey wolf", "baby daughter good mother" and "Song Dynasty masters".

According to public information, the Italian Horse International will purchase the animation train from HK $814 million to HK $1 billion 46 million.

The initial cost is HK $814 million.

In addition, according to the financial performance of the anime train in 2011 and 2012, we will pay more than HK $232 million 500 thousand.

Although the purchase price will exceed 1 billion Hong Kong dollars, people in the industry pointed out that 1 billion "pulling away" pleasant goat is a cheap thing for Yi Ma international.

It is said that pleasant goat is now the first brand in the domestic animation industry. No other brand can surpass in the 35 years, and at least two million profit per year.

It can make a listed company in itself.

Another 3 Happy Goat movies in the next 5 years

It is said that the main business of the acquired animated train is authorized by consumer goods, not directly involved in the "pleasant goat and big wolf" movie and television content production business, that is, the "pleasant goat and big wolf" movie series which has won over 200 million yuan in the past.

Guangdong original power Culture Communication Co., Ltd., the relevant person in charge said that the acquisition is a paction between Yi Ma international and animation trains, and has no direct relationship with the original power.

What is worth looking forward to is that fans of the goat hope that, from 2011 to 2016, the company will launch 3 "pleasant goat and big wolf" movies with original power and other partners, including 3D technology.

For the news of Oscar's Best Animated Short Film Award, Xiao Yongliang, vice president of the Academy of Arts and media of Beijing Normal University, said that the impetus for Chinese animation is obvious.

"Despite the success of the content production of pleasant goat, with the expansion of brand influence, its ability to develop derivatives and keep making profits is worrying.

Although the acquisition of Hongkong's horse is a great risk, once the brand is good, the proceeds will be no less than the box office.

Xiao Yongliang said.

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There is no acquisition plan after buying "sheep" this year.

Since its launch in 2005, the animation of "pleasant goat and grey wolf" has broken through 700 episodes. It is one of the most popular cartoons in China. It also produces dolls, books, stage plays and mobile games.

Starting in 2009, the anime train annually produced a set of New Year Movies on this theme. Chief executive Su Siwei said that the first set of New Year movie box office was about 80 million yuan, and the second set was about 128 million yuan, while the third set showed only 150 million yuan on the 23 day.

Liang Botao said there are Mickey Mouse in the United States and Hello Kitty in Japan. China should also have a cartoon to let children have emotional sustenance.

"Pleasant goat" as a national brand has developed very successfully, so we should take a fancy to it.

In recent years, Liang Botao had a lot of action. In 2009, he bought the Jingdong mall to enter the online shopping business. Last year, he co - operated with Zhong Chuyi to buy the horse.

A year later, at last, there was a big move to buy the anime train group and win the pleasant goat and the grey wolf.

After the acquisition, Liang Botao said he had to do more of his own fun and make a purchase every year.

20 years in the banking sector, the father of red chips.

Liang Botao, a well-known bank personage in Hongkong, is also known as "the father of red chips".

He has invested in banking for more than 20 years, and his career has been ups and downs. He is a legendary figure in the Asian financial world.

In 1980, Liang Botao received a master's degree in Business Administration from University of Toronto, Canada.

After he returned to Hong Kong, he served as a financial advisor in Hongkong HSBC for five years.

Since then, he co founded a private bank, peregrine company, as managing director.

In just a few years, Liang Botao, who has risen from a HK $300 million share capital Private Companies to a listed company with a market value of more than HK $5 billion, has become one of Hongkong's super rich.

A few years later, Liang Botao, an eyesore, has ushered in his career.

After Deng Xiaoping's South inspection in that year, he saw that Shanghai was developing rapidly and badly needed funds. Under his leadership, a series of mainland enterprises such as Peregrine helped Shanghai petrochemical and Shanghai industries to raise funds in Hongkong and raised an irresistible "red chip fever" in the Asian region.

Liang Botao gained fame in the industry for a while, and won the reputation of "the father of red chips" in the industry.

Meanwhile, peregrine has skyrocketed and has become the largest investment bank in Asia Pacific region outside Japan.

However, in the early 90s of last century, Liang Botao, whose scenery was boundless, was hit hard in the Southeast Asian financial crisis.

In January 1998, investment failure made Peregrine have to declare a liquidation. The once popular Peregrine collapsed almost overnight.

After bankruptcy, peregrine was bought by BNP, Paris, France.

He often said afterwards, "if our capital was more abundant then, we would be able to withstand the impact of the financial turmoil and go to another level."

In 2000, Liang Botao helped Li Jiacheng's Tom.com listed on the gem of Hongkong.

And became the "imperial" investor of Lee's financial empire.

Since then, Liang Botao has entered the field of private investment.

In 2006, he began the private fund manager's first paction: to buy Richard Lee's PCCW stake for about HK $9 billion 100 million, but after 5 months of repeating, the original acquisition plan was eventually ruined because of some subtle reasons.

After losing the Mai City, in 2010, Liang Botao entered the international market at a very low price.

Yi Ma animation studio is one of the three largest animation production companies in Hongkong.

But last year, the company spent about 500 million yuan on the production of Astro Boy, plus the cost of issuing promotion, which cost up to 820 million yuan.

However, "Astro Boy" has less than 200 million yuan in global box office revenue, resulting in a serious loss of more than 600 million yuan, the media said more than 300 animators had to enlarge the fake.

Since then, Liang Botao said that the company should be stable and will actively explore the domestic market.