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Cheng Pai Investment: Making Fashion Badge Camel For Fashion Welding

2011/2/26 8:55:00 250

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In the "sea drift" since the reform and opening up, Anhui's population in Shanghai has reached 2 million 300 thousand, and the number of enterprises founded by them has reached more than 16000. Cheng Liangshou's founding army Investment Limited (Shanghai) Limited is among them.

At the beginning of 2011, the Anhui chamber of Commerce in Shanghai adjusted the investment of Cheng Pai as vice president in the identity of Huizhou merchants.

This is Cheng Liangshou's re understanding and finding "

Badge Camel

"The beginning of spirit, connecting the past and the future, carrying forward the future.

Jia and Hao Confucian dream of city

Cheng Liangshou, a descendant of Mount Huangshan merchants from the foot of the Shang Dynasty, graduated from Susi fashion design department in 90s.

With the "design" vision and ignorance of fashion, he is eager to get out of the campus, and is eager to jump into the fashion capital of Shanghai, like a magnet attracting him.

Cheng Liangshou inherited the character of the Hui merchants of the ancestral family, the Confucian businessman's character, and threw himself into it with passion.

Women's wear

And underwear brand in the whole operation, began his right.

fashion

Cold and warm shallow water.

This experience is his temper, and this relationship with fashion determines his future choice and positioning.

Shanghai's fashion industry as an urban industry rather than a pillar industry has led to its embarrassment.

In the past thirty years, the development of the industry in Shanghai has been mainly dependent on the efforts of the people. The fashion industry chain links the breakage and overlapping status in the industry. In the brutal competition of the complete market, the fashion brand has a higher mortality rate.

The problem is not to seek a living environment, but to find an access to Shanghai's fashion industry.

In the process of building the international image of the world's "sixth fashion capital" in Shanghai, how does Cheng Liangshou's "emblem camel" integrate into the fashion industry in Shanghai? How can we lead the fashion enterprises in Shanghai to take the lead in fashion?

To this end, Cheng Liang has chosen two strategic lines: management consulting and image design, and the establishment of Cheng Pai investment (Shanghai) Co., Ltd.

He wants to carry out the professional "welding" of the fashion industry chain in the juxtaposition of the break and overlap of the fashion industry chain, so as to create his own service brand.

This is the way to invest in Shanghai's fashion industry, from brand planning, management consulting, corporate culture, design planning, conference publishing, gift props and other market nodes, and constantly adjust the company's strategy.

In a short span of six years, he has made up four wholly owned subsidiaries, namely, Shanghai Cheng Pai business management consulting company, Shanghai Dawu Gift Co., Ltd., Shanghai Dawu Advertising Co., Ltd. and Shanghai Huizhou Huang prop Co., Ltd., and has joined a dozen industrial chain enterprises to become a certain scale enterprise group.

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In this process of development, Cheng Liangshou compares herself with her own: "I am a welder of fashion industry chain".

Over the years, he has worked tirelessly to do the welding of Huizhou merchants and Shanghai, the welding of Huizhou merchants and the world, the welding of Huizhou merchants and fashion, and the welding of Huizhou merchants and strategy (the development strategy of Shanghai's fashion industry and the development strategy of their own companies).

He always said that there are two kinds of existence, one is "for the sake of existence", the other is "for the sake of the existence of contribution", and the realization of the contribution is to find the "welding spot".

Going out to sea with the world

Shanghai, as an international metropolis opening up to the outside world, is fiercely competitive.

How can Cheng faction invest in the tide?

After fully investigating and investigating the market, Cheng Liangshou and all the staff negotiated and decided to go to the sea by boat and seek strategic development through the strategic cooperation with famous brands and enterprises at home and abroad.

During this period, the company has been closely cooperating with Heng Yuan Xiang, Tsingtao Brewery, Bank of China and other Olympic sponsorship companies.

Heng Yuan Xiang is a sponsor of the Beijing Olympic Games and a partner of the Olympic Organizing Committee of China, as well as a licensed manufacturer and distributor of World Expo, Shanghai.

Such strategic cooperation has determined the new height of Cheng Pai's investment development.

Cheng Liangshou believes that the creation of service brand is to integrate "integrity" with a fragmented attitude, which requires him to prepare his strategic thinking of integrity and realize his value in a broader field of cooperation.

On 2010 in World Expo, Shanghai, Cheng Pai investment, with its unique design concept and cooperation mode, became the only designated gift sponsor of the Irish international fashion week in Shanghai World Expo Ireland Pavilion.

At the same time, it also provides gift design and production for the only underwear brand supplier of World Expo, Shanghai.

In multifaceted strategic cooperation, the image of Cheng's investment is overlapped with the image of international fashion.

Over the years, Cheng Pai investment has also been active among inland cities, coastal cities and international first tier cities, and has successfully guided international fashion brands such as BOSS, XXX and XXX into Chinese cities.

"Everything will leave a mark."

Looking back, Cheng Liang life has become more and more clear that to make fashion a culture as a personality and truly become the connotation of a brand, we must make it unique and will not be annihilated and can be identified with others.

Cheng Pai investment is also doing this, let oneself become oneself, let others become others.

Keeping pace with the times and welding fashion

What is fashion?

Cheng Liangshou, who has worked hard for many years in Shanghai, said: "fashion has three characteristics, one is change and change, though it will cause impetuosity, but it can stimulate vitality, and vitality is the positive influence of fashion elements on social life; two is the minority, people's desire for desire is a driving force forward; three is innovation, innovation is not a superficial change, but an internal change, innovation as a way of thinking is our ability to accept new things.

Therefore, fashion is the three forces: vitality, motivation and ability.

He believes that the spirit of Hui camel is mainly related to the character of hunger, thirst, and humiliation. In the era of knowledge economy, the new Hui merchants should give the new spirit of the Hui camel spirit. This fashion spirit and fashion sense of vitality, development power and absorptive capacity in the fashionable lifestyle should be a spirit that the new Huizhou merchants should have in the development of Shanghai's fashionable world-class international city.

He said, "I will make a fashion camel for fashion welding, fashion the Huizhou and Shanghai and the world, and bring beauty to every corner."