Kazakhstan Shoe Industry Wang Jianping: Gorgeous Turn From Wenzhou To Africa

In February 24th, "the sea is crossed and the hero is showing its true colors". This is the long signature of Wang Jianping QQ.

Locally

Cross the door abroad

"Travel purchase" Russia

In 1991, Wenzhou's strong business atmosphere led young Wang Jianping to embark on the road of entrepreneurship and set up a leather shoe processing plant.

Over the past few years, Wang Jianping worked hard and found that although he was busy with leather shoes OEM processing, orders were controlled by others.

Without their own brand and without sales channels, it is just for others to "get married", and his entrepreneurial road will go to a blind alley.

At the end of 1998, Wang Jianping decided to go out for a break. He first went to Almaty, Kazakhstan, and then came to Moscow.

Wang Jianping set up a stall in the ACT wholesale market in Moscow.

At that time, in order to encourage bilateral trade, China and Russia both allowed outbound tourists to carry 50 kilograms of merchandise (tax-free). The shoes of hutzon were exported abroad by way of luggage by outbound tourists and sold to Moscow, which is called "brigade purchase".

However, the Russian business atmosphere was not good at that time.

One day in 2000, Wang Jianping, who was walking in Moscow, suddenly noticed that "a cool and cool thing behind his head" was a pistol. The gunman was not a policeman or a bandit.

"At that time, the wine needed by the other party was only 35 dollars, and later it was one hundred or even five hundred dollars."

He has encountered many such experiences.

Not only that, Kazakhstan in the trade with Russia, tens of millions of dollars of goods have been checked.

Since then, Wenzhou shoes in Russia has been repeatedly affected by "gray customs clearance", Wang Jianping sprouting back.

At the same time, because of the increasing number of domestic counterparts in Russia, the price tag is very fierce, and the vicious competition between peers is common.

In 2001, Wang Jianping decided to fight in Africa.

"I grew up in a revolutionary military family. My father used to be a captain of the East China Sea fleet. He spent years swimming and adventurous on the ocean. His character had a great influence on me.

He told me that only Africans in the world can be sincere with us.

Influenced by his father, in 2001, adventurous Wang Jianping set foot on the land of Africa and went to Nigeria.

At that time, there was only one idea, so that more Kazakhstan shoes could be sold.

In Lagos just after the plane, Wang Jianping felt great emotion: "in 1998, I went to Russia.

It was 24 o'clock on the twelfth lunar month, and the temperature was below 20 degrees Celsius in Moscow.

The airport is all white, the streets are all covered with snow, a vast expanse of white, super white! "And this time in Nigeria, the temperature on the African continent is above 32 degrees Celsius. The airports are black, crowded, and the airport is without electricity, black and black.

"It seems that that moment is a turning point," Wang Jianping recalls.

Go into Africa

From selling shoes to building factories

For Africa, which is not well developed in light industry, Wang Jianping's harzan shoes are "cheap and cheap" endorsements for Nigeria citizens.

Fashionable leather shoes of high quality are quickly loved by locals and become the first brand of men's shoes in West Africa.

However, in January 2004, the Nigeria government announced the prohibition of importing 31 foreign products, including Harbin men's shoes, in order to protect the national industry.

Nigeria has a population of 150 million, and if it withdraws from the market at this time, it will suffer huge losses.

{page_break}

"When I heard that Hahn shoes were seized by Nigeria customs, I was muddled, and if millions of dollars of goods were confiscated, his business would be in trouble."

At that moment, Wang Jianping felt scared.

After calming down, Wang Jianping began to deal with the crisis. After knowing that many local shoe companies in Nigeria had suffered heavy losses in the seizure, Wang Jianping decided to join the more than 20 shoe companies in Nigeria and set up a temporary footwear industry association to jointly lobby the Nepal government on the import policy of footwear products.

From the Minister of Commerce, the Minister of foreign affairs to the president of CCPIT, Wang Jianping held talks with the three senior officials of the Nigeria government and insisted on the serious impact of the seizure on the development of the shoe industry.

Being able to speak eloquently and persevering has become the magic weapon for Wang Jianping to win.

"As a result, the three ministers agreed with me and wrote a letter to the president of Nigeria.

I also wrote to the president to reflect the views of shoe companies.

The situation has developed according to Wang Jianping's expectation.

The opinions of him and the association were adopted by the government of Nigeria. After the release of the seized containers, the Minister of finance of Nigeria also made a televised speech in person, expressing his affirmation and gratitude to the shoes enterprises such as Kazakhstan and their contributions to the development of the footwear industry in Nigeria.

However, Wang Jianping feels that this turning point is not a permanent solution. Only when he becomes a local enterprise in Nigeria can he become a permanent base in the country. He resolutely decides to set up a factory in Nigeria.

In August 2004, Kazakhstan Nigeria the Atlantic Industrial Co., Ltd. was formally established. The first production line was installed and put into operation.

The next second production lines were also in place in March 2005 and started production smoothly.

More than a year after settling in Nigeria, "Kazakhstan" not only provided more than 300 employment opportunities for local people, but also made selfless contributions to technology and personnel training for local shoemaking enterprises, such as the cold sticky technology of one of the five major technologies of shoemaking industry. The original Nigeria enterprises were poor in this respect, and after the arrival of "Ha Shan", they taught the technology to local enterprises for free.

In terms of industrial collaboration, the local purchasing ratio of "Kazakhstan" has increased from 3% to 20%.

When Nigeria President Obasanjo visited China in 2005, he also met Wang Jianping in China.

With the increasing demand of the market, third production lines were put into use in April 2007.

Up to now, Kazakhstan Africa has formed four production lines, 600 employees, annual output of 2 million pairs, becoming the largest cold sticky men's shoes manufacturer in Nigeria and West Africa.

Looking at Europe

Acquisition of "Wilson"

Those who do not seek the overall situation should not be able to find one.

In 2004, Kazakhstan, which has not yet been fully established in Nigeria, has advanced the international market.

In August 2004, the news of Italy's acquisition of a 90% stake in the shoe company of haelson became the focus of attention of the major media.

"It is better to buy an old brand in the international market than to buy a new brand, and to buy a good brand is to buy a market."

This is Wang Jianping's Annotation on this matter.

Wilson shoemaking is a famous shoemaking company in Italy, which has a history of more than 80 years. It is mainly known as POLO, VERSACE and other world famous men's gentleman shoes.

At the end of 2002, Wang Jianping went to Italy to inspect Wilson company. When he heard that Wilson's boss was interested in pferring the company, Wang Jianping had drunk and exclaimed: "the succession is done by me."

After that, Wilson found many buyers and finally found Kazakhstan.

In August 2004, Kazakhstan bought 90% of the company's shares, and the original crew of Wilson continued to work in the original position.

Since then, Kazakhstan has a world-class R & D team.

This time, the acquisition of "snake swallow elephant" also allowed haw to enter the high-end market, such as the European Union and the US market smoothly. Kazakhstan is the main brand and Wilson is a sub brand.

"Now that the local people in Nigeria get married, they must buy a pair of shoes."

Speaking of this, Wang Jianping felt very proud.

{page_break}

Take root in Africa

Make full brand articles

In November last year, Kazakhstan signed an agreement with the local government of Nigeria to build an "Zhejiang Haman African free trade zone". The one or two phase of the total 1740 mu land was formally invested in the development and construction.

This also marks Wang Jianping's strategic pformation from single shoe industry to industrial diversification.

But looking back on these years' experiences in Africa, Wang Jianping said that in fact, he was just like when he first started his business in Wenzhou.

At the beginning of the construction stage of the Kazakhstan Free Trade Zone, the construction site was far away from the downtown area, and it was still deserted and the living conditions were very difficult. He told reporters about such a past. Last year, when the first phase of the Kazakhstan African free trade zone was opened, he and a few managers spent most of their time eating bread at the construction site as a staple food, and one morning a manager wanted to help him improve his breakfast, so he went to the village to buy two hens, and said to Wang Jianping, "these two hens will lay eggs tomorrow morning, and then we will have fried eggs to eat."

As a result, more than 4 o'clock that afternoon, the manager came to Wang Jianping with a sad face and said to him, "at two o'clock in the afternoon, 4 or 5 Eagles flew suddenly on the construction site, and the two hens were taken away. It seems that we have to eat bread tomorrow morning."

The history of African entrepreneurship is hard, but it is also happy for Wang Jianping and Kazakhstan employees. In order to make Chinese employees in hah Shan eat their home flavor dishes, Wang Jianping launched the project of Kazakhstan to reclaim wasteland, grow vegetables and raise chickens, all have the flavor of their hometown. At the same time, they brought chefs from Wenzhou, and the staff could eat their hometown flavor dishes every day.

Kazakhstan has a lot of entertainment projects for its employees. The HA Shan band holds concerts every month, and the staff perform photo competitions every month. At the same time, he also built swimming pools and tennis courts in the factory area.

As a key enterprise in Nigeria, Kazakhstan is often inspected by Nigeria leaders.

In November 13th last year, Nigeria's current president Jonathan led more than 40 governors and ministers to inspect Kazakhstan.

At present, the production base of the first phase of the 51 year old African FTA has been put into large-scale construction, and the 2 plant was built at the end of November last year.

Wang Jianping set his next stop target: by 2015, Hakha's FTA sales reached 15 billion yuan.