Ryui Masa: Overturning Japan'S Clothing Industry "UNIQLO"

Many private entrepreneurs completed their capital accumulation. industry During the "gold rush", he persistently observed the 26 years of the garment industry, and constantly built the "clothing Empire" and became the third generation after Japan's Panasonic Corp. Management God.

Success in public enterprise When the family indulged in glittering aura and complacent himself and fell into the "bottleneck" that was hard to break through, he introspection rationally, abandoned the joy of success, and published the warning of "one victory, ten defeats".

When many private business owners turned their assets into heritage and built the "two generation", he left two sons out of the group and unexpectedly raised two Chinese people as president of China and opened up the Chinese market. This unusual person is known as "subversive Japanese clothing industry" "UNIQLO" leisure clothing founder Liu Jing Zheng.

When "UNIQLO" expanded globally and opened third stores in Shenyang, the reporter interviewed Mr. Ryui Masa, the "God of management". This entrepreneur who has a good reputation for Confucian businessmen has become a successful way to learn from his management.

　　 "The God of management", laying the humanized market decision.

The name of clothing is the development path of Japan's "UNIQLO" clothing. It is a large clothing sales group developed by a small shop selling Western-style clothes. Today, the group has established multinational production and sales companies in 11 countries, and has opened 920 shops, including 67 shops in Beijing, Shanghai and Shenyang. By the end of August 2010, "UNIQLO" became the richest Japanese apparel industry by its total sales volume of 814 billion 800 million yen, profit of 123 billion 700 million yen, and 2203 stores. It won the title of best Japanese enterprise for two consecutive years and was named "international zero seller" by the American retail Association. Mr. Ryui Masa, the founder of UNIQLO, achieved the perfect life and became the Japanese "God of wealth" after Japan's Panasonic and so on. It was called "the God of the third generation of business" in Japan. His success is known as the Japanese industry's "subversion of traditional Japanese clothing retailing".

Business comes from wisdom, and business is the struggle of wisdom. The market economy is opportunistic. Ryui Masa's wisdom is to seize the opportunity and concentrate on it. When the trend of the world's clothing market is becoming more and more fashionable and fashionable, Ryui Masa sees potential business opportunities: social development has created a group of leisure people. Their elegant leisure life needs comfortable and relaxed clothes. Clothing is made for human beings. It should be a carrier to benefit mankind, not a cover up and bondage for human nature. Ryui Masa design clothing is to break the secular concept, from the perspective of consumers, to produce costumes that can be satisfied with price and quality. Therefore, in the positioning of clothing, "UNIQLO" insists on providing modern, simple, high-quality and easy to match clothing to consumers. Compared with those fashionable clothes with strong fashion or personality, UNIQLO clothing is "made to serve people, high quality casual wear". It pays more attention to everyday life, such as comfortable clothing, young and old, workmanship, and casual wear. Successful enterprises must have a good business philosophy. This is the advice from Ryui Jungyong's successful achievements.

　 Good faith, win market reputation

Japan's economy has strong export dependence, and its commodities are based on sincerity while occupying the international market. "UNIQLO" clothing has become an international brand. Its raw material, production and sales share comes from the Chinese market. They won the Chinese market not only by strength, but also by honesty and credit. 85%

In early 90s, when Ryui Masa saw the great potential of the Chinese market, he was determined to import "UNIQLO" clothing into the Chinese market. He made a special trip to a garment factory in Zhejiang, and signed 1000 garment processing contracts, and promised to sign a large number of contracts. After finishing the task in accordance with the contract, Zhejiang's garment factory delayed Ryui Masa's renewal of the contract and thought it was a false promise. They did not expect that when Ryui Masa sent a secret visit to the garment factory, he thought that the factory's conditions were qualified, and invested a lot of technology and equipment, and signed a long-term production contract. Although there was a dispute over the management and quality of the two sides during the "cooperation period", Ryui Masa insisted on doing things according to the contract, putting the small pipes in a big place and stabilizing the market. Nowadays, as "UNIQLO" clothing goes to the world, "made in China" has also expanded the international influence. Ryui Jungyong's way of honesty shows the way for the development of successful entrepreneurs.

"UNIQLO" today's glory is from yesterday's failure to develop, although it repeated setbacks, but rely on the integrity of the road to resolve the crisis. Due to the economic impact and Market Research mistakes, Liu Jing's shop opened in London, "lost the Mai Cheng", and the bank also cancelled the loan. "UNIQLO" was in trouble, but Liu well was supported by other businesses and banks by relying on the credibility formed in the long term operation, adjusting the market quickly and obtaining new loans, reversing the passive situation.

Ryui Masa didn't value the brilliance of success in his business sense. He focused on the reflection of failure. He summed up in his autobiography "one win, ten defeats": "success comes from countless accumulation of failures, and learning a kind of failure experience, you may see a new starting point."

　 While employing others, we should esteem "strength doctrine".

The management of employing personnel is the same. Bill Gate has a famous saying: a company must develop rapidly, and it is good at hiring talented people, especially smart people.

Ryui Masa appreciates a famous saying in Sun Tzu's art of War: "therefore, those who are good at fighting are not always responsible for others. He praised the use of "strength doctrine", excellent entrepreneurs and leaders, who were good at choosing talents and creating favorable situations. Pan Ning and Kosaka, the president and vice president of China's "UNIQLO" region, are from Beijing, China and Xi'an. They see the advertisements of "UNIQLO" recruiters, regardless of their status, gender and nationality, and join them as employees. They hard-working and dedicated spirit, so that Liu Jing is seeing the strength of the Chinese people. They have gradually upgraded them from the ordinary staff to the head of the store and sales department, until they become the president and vice president of the China region and enter the high-level group.

Willow well is looking at the two sons differently, not like other family businesses, who take his father's career high. Instead, he gives his son some shares on the grounds that you are not fit to work in this group.

Liu Jing is using power to select people, breaking the inheritance inheritance of "inheriting his father's family", integrating the competitive and encouraging corporate culture, cultivating the loyalty of employees to enterprises, and making "UNIQLO" continue to develop.

　　 Strategy of vision to expand global market

UNIQLO is already a listed company on the Tokyo stock exchange. Its performance has become a barometer of Japan's economic change and has attracted the attention of all sectors in Japan. Ryui Masa became the richest person in Japan's clothing industry. On the issue of investment development, Xu Jingbo, President of the Asia News Agency, interviewed an owner of the water industry in China, and asked, "what do you want to do with these funds?" While Liu is answering this question, he says lightly: "I also do my job to expand" UNIQLO "to the world. One is an industry that is not familiar with the "rich and prosperous" industry. It is faced with the crisis in the face of gold rush. The other is a small profit bank that is familiar with the road. Different answers to the same question show the wisdom and foresight of entrepreneurs.

Ryui Masa told reporters: a successful business leader should recognize his strengths and weaknesses, and constantly examine his own thinking, which is not easy. There is an old Chinese saying: "a wise man worries about everything." Ryui Masa borrowed this language and changed it into "ten wise men lose. Because the "God of management" is the ordinary person who comes from "," his success and failure are more credible. He is not afraid of failure and sees the germ of success in failure. This is advice and success.